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I have a website now what?
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vidluther
June 04, 2012
Business
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I have a website now what?
Things every business owner should consider, once they get a website up and running.
vidluther
June 04, 2012
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Transcript
I Have a Website Now what do I do? Vid
Luther Monday, June 4, 12
this is not a talk about • how to get
more traffic to your website • how to get people to pay you more • how to “engage people in meaningful conversations” Monday, June 4, 12
The purpose of most websites today Monday, June 4, 12
IS THIS A RED SLIDE? My name is Vid Luther
(no relation to Lex Luthor) Started a company two years ago Have been testing / refining the following since I want to help small businesses become medium businesses Monday, June 4, 12
But I installed Google analytics already • is your phone
ringing? • am I getting more emails than I want? • how long does it take someone to decide to do something i want them to? Monday, June 4, 12
I GET A zillion visitors per hour • Good for
you • who’s paying for them? Monday, June 4, 12
slightly better results Monday, June 4, 12
A funnel • How many people came to the homepage?
• how many clicked the pricing page? • how many clicked on sign up? • how many saw the sign up page? • how many signed up? Monday, June 4, 12
Longer sales cycle? • How many people came to the
home page? • how many clicked on the “request more info” button? • how many filled it out? Monday, June 4, 12
HOW DO I MEASURE IT? Gravity Forms Google Analytics MixPanel
(www.mixpanel.com) KissMetrics (www.kissmetrics.com) Visual Website Optimizer / Optimizely Monday, June 4, 12
REAL WORLD EXAMPLE Monday, June 4, 12
SIGN UP FUNNEL Monday, June 4, 12
MIXPANEL Monday, June 4, 12
SHAMELESS SELF PROMO https://github.com/zippykid/mixpanel-wordpress Monday, June 4, 12
Vid Luther - ZippyKid http://www.zippykid.com/ Vid Luther Monday, June 4,
12