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How To Evaluate Your App Idea

vlucas
May 08, 2015

How To Evaluate Your App Idea

Have an app idea? How can you know if your idea is worth the effort? How do you know if it's even possible with current technology? Will anything else be required besides just the app itself? Where do you start and who do you talk to?

This talk will guide you though the steps to get the answers to all your questions, and help you put together a solid plan to move your app idea forward.

vlucas

May 08, 2015
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  1. Evaluating Your App Idea
    From a Technical Perspective
    Vance Lucas
    http://vancelucas.com

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  2. Target Audience
    • Limited technical knowledge/
    experience
    • Anyone interested in everything that
    goes into making apps
    • People who have app ideas, but don’t
    know who to talk to or where to start

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  3. Who are You?
    • Vance Lucas
    • http://vancelucas.com
    • Twitter: @vlucas
    • Brightbit (local dev. shop) until 2014
    • Consulting/Freelance afterwards
    • Now full-time at NetSuite

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  4. Soundingboard.tv

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  5. This IS
    • Pre-market validation of idea itself
    • Technical feasibility determination
    • “Is this idea even possible?”
    • “Is this idea worth pursuing?”

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  6. This is NOT
    • Good / Bad idea judgement
    • “Your idea is [awesome|terrible]”
    • Determination of success
    • Market validation

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  7. Topics
    • Idea
    • Information
    • Integrations
    • Service
    • Competition
    • Money

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  8. • What is the idea?
    • What problem does it solve?
    • How do users solve this problem
    currently?
    • How will your app solve this problem
    better?
    Story: App Idea for Take-Out Menus

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  9. • Does my idea require data or
    information that I don’t have?
    • How can I get this data?
    • What will it cost (time + money)?
    • How hard is this data to get?
    • Will I own or control this data?
    Story: App Idea for Road Trip Guide

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  10. Integrations

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  11. • Does this require integration with a
    3rd party (Twitter, Facebook, data
    source, etc.)? How deep?
    • Does it cost money?
    • What are the risks in integrating?
    Story: App Idea to Cancel Credit Cards

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  12. Integration Risks
    • Twitter: http://ryanmarkel.com/6446/
    twitters-api-and-user-hostility/
    • Netflix: http://techcrunch.com/
    2014/06/13/netflix-api-shutdown/
    • Snapchat: https://medium.com/
    backchannel/snapchat-s-non-
    vanishing-message-you-can-trust-
    us-6606e6774b8b

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  13. • Is a central database or web service
    required for your app to function?
    • Are you going to have a user login?
    • Will any data sync across devices?
    • Is any content “shared” with, or
    “discovered” by other users?
    • Is there any content not stored only
    on a single user’s phone or device

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  14. You Need an API!
    • Whole separate (large) project with
    tight integration into your app
    • Recurring costs? (domain, hosting, etc.)
    • Risks? (security, availability, etc.)
    if you answered “yes” to any of those…

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  15. • Are there any competitors?
    • If so, how many? How big are they?
    • Good ratings? Any complaints?
    • How is your idea different?
    • What is your unique value
    proposition

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  16. Market Analysis
    • How big is the market?
    • # of apps in this category?
    • # of searches for app keywords?
    • # of downloads of competition?

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  17. Awesome Tools
    • AppAnnie.com
    • AppTrace.com
    • XYO.net

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  18. • How will this make money (ROI)?
    • One-time purchases or subscription?
    • Free with ads or in-app purchases?
    • How does this align with costs?
    • Remember 30% cut for app stores
    • Does it even need to make money?

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  19. Notes App
    • Integration with iCloud to
    sync notes across devices

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  20. Camera+ App
    • Simple integration for
    sharing photos on Twitter,
    Facebook, Flickr
    • Integration with iCloud to
    sync photos to all devices

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  21. Angry Birds
    • Integration with Game
    Center (iOS)
    • Integration with Google
    Play (Android)
    • Push Notifications / GCM

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  22. • Web Service
    • API for app + 3rd party developers
    • Integration with MLS + others
    • Integrations
    • Google Maps
    • Push Notifications

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  23. • Web Services Galore…
    • Integrations
    • Crawls every website in existence
    • Way too much to list…

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  24. Need Inspiration?
    https://twitter.com/search?q=#appidea

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  25. Questions?
    @vlucas | [email protected]
    I’m writing a book!
    http://soundingboard.tv/book

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