I Like Turtles

Internet viralization is quite an interesting social phenomena since the last two decades. The most viewed video in the internet history was responsible to gather the attention of about 1.5 billion people to an odd and funny south-korean singer. But let’s imagine all this viral power redirected to raise up important social causes instead...

With that in mind, Aaron Swartz and his gang - composed by people from Ukraine, India, Canada, England, Brazil, and (interestingly) USA - started a systematic investigation towards an effective method to viralize important public subjects through petitions. The result of that effort is the VictoryKit project.

In this talk, we present the main ideas behind our method, including the brand new concept of user-conducted experiments, and how we could reach almost two million signatures and around 1.5 million members in about eight months.

Besides that, we also talk about some interesting team dynamics and how we conducted experiments to drive process, development, meetings and everything else. As well as telling our interesting story, our goal is to share insightful ideas on how science and pragmatism can help you reaching successful results in software.

Transcript

1. I LIKE TURTLES
2. h"p://www.youtube.com/watch?v=CMNry4PE93Y  
5. 1,555,940,582
6. WHAT IF...
7. SOCIAL CAUSES!
10. VICTORY KIT
17. WHIPLASH
18. EXPERIMENT •  GOAL •  OPTIONS •  SPIN •  WIN
19. EXPERIMENT: FACEBOOK SHARING GOAL: SIGNATURE
24. BEFORE FIRST SPIN SPINS   WINS   SUCCESS   SHARE   0   0   0.0%   SEND   0   0   0.0%   REQUEST   0   0   0.0%   LIKE   0   0   0.0%  
25. BEFORE SUBSEQUENT SPIN SPINS   WINS   SUCCESS   SHARE   10   5   50.0%   SEND   8   2   25.0%   REQUEST   8   1   12.5%   LIKE   9   3   33.3%  
26. CURRENTLY
27. SOME INTERESTING FINDINGS •  MINIMALIST DESIGN IS GOOD •  ARROWS ARE BAD •  TWITTER IS BAD •  SHARE IS BETTER THAN LIKE •  IMAGES ARE GOOD •  PROGRESS BAR IS GOOD •  BUTTONS AT THE RIGHT SIDE •  RED BUTTONS ARE GOOD
30. >
31. USER-DRIVEN EXPERIMENTS
34. SOME RESULTS •  1.3 MILLION MEMBERS •  2 MILLION SIGNATURES •  8 MONTHS OF PROJECT •  1.7% CURRENT NPS •  RED BUTTONS ARE GOOD
35. SOME TEAM DYNAMICS •  IDEAS > STORIES •  FREEDOM •  CHAT •  PAIRING IS AN OPTION •  TESTING IS AN OPTION •  STAND-UP EXPERIENCES •  WFH MONDAYS •  OVERVIEW MEETINGS
36. CURRENT SITUATION •  ME, RACHEL RAFA + MELANIE •  SPARE TIME
37. MORE INFO •  GITHUB.COM/VICTORYKIT •  ACT.WATCHDOG.NET •  VGOMES@THOUGHTWORKS.COM