𝗙𝗶𝗻𝗲 𝗗𝗶𝗻𝗶𝗻𝗴, 𝗕𝗼𝘂𝗿𝗱𝗮𝗶𝗻, 𝗥𝗲𝗯𝗲𝗹𝘀, 𝗔𝗜 𝗮𝗻𝗱 𝗪𝗵𝗮𝘁 𝗪𝗲 𝗗𝗼 𝗡𝗲𝘅𝘁

The one in which out I gave out Marks and Sparks food, Greggs and ranted for far too long about GEO grifters. Also featured my daughter's speaking debut.

Transcript

1. <hello>
2. <a cautionary tale>
3. <a cautionary tale>
4. <blank slide>
5. <blank slide>
6. <blank slide>
7. <blank slide>
8. <blank slide>
9. <blank slide>
10. <that was your amuse-bouche>
12. <aaaahrgh shiiiit>
16. <the accidental trilogy>
17. <the accidental trilogy>
18. <are you scared of losing your job> <what are you worried about>
20. <enshittification> <ai being shit>
21. <the accidental trilogy>
22. <fighting short term thinking>
23. <the fourth nobody asked for> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
24. Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
25. <real pete title slide>
26. <starter>
27. <Who dis?> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
28. <What he do?> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
29. <american restaurateur> <ran restaurants at MOMA> <general manager Eleven Madison Park 2006> <Eleven Madison Park #1 on the World’s Best Restaurants 2017> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
30. Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
31. "Service is black and white; hospitality is colour" Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
32. <starter>
33. <the NYC street hot dog> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
34. <starter>
35. <the beach in the dining room> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
36. <starter>
37. <the budweiser cart> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
38. <he broke down silos> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
39. <he broke the rules of fine dining> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
40. <he rebelled by being human> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
41. <main course>
42. <what we’re not going to talk about today> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
43. <meat proxies> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
44. Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
45. <ai slop grenades> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
46. Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
47. <the messy middle> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
48. Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
49. Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
50. <so what we talking about, wayne?> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
51. <GEO> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
52. <GEO> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
53. <GEO> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
54. <GEO> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
55. <big disclaimer> <this is specifically about GEO grifters and not AI Search> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
57. <terrible name> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
58. <marketing term kinda invented by a vc and software vendor> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
59. <let’s dig in> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
60. big fuckin disclaimer <yes the following GEO “tactics”AI images are on purpose and I don’t think they're good, they're just to make a point and I haven’t drank water for a week to offset this> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
62. <not revolutionary> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
64. <lets humanise it> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
65. ”we’re going to write an article on our site that gathers all our competitors and somehow - by magic - we’re the best at what we do?” Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
66. ”What's the opposite of suck? Un-suck?”
68. <not revolutionary> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
70. <lets humanise it> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
71. ”we’re going to pump out a load of words, with no care whatsoever - and the exact same kind thing that we currently block out cos we know its shit?” Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
72. ”Don't lie about it. You made a mistake. Admit it and move on. Just don't do it again. Ever”
74. <not revolutionary> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
76. <lets humanise it> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
77. ”okay it's like AI content - which we just humanised together - but a fuck ton more of it that nobody will read either?” Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
78. “When Tony gets hungry, things die.”
80. <not revolutionary> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
82. <lets humanise it> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
83. ”so we’re gonna take the words that our copywriter/seo put together with years of experience and break it up and make it read shit?” Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
84. ”Bad food is made without pride, by cooks who have no pride, and no love. Bad food is made by chefs who are indifferent…”
86. <not revolutionary> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
88. <lets humanise it> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
89. ”So we’re gonna pay someone to add shit to our site and then do shit like spam reddit and then buy fuckin links as well?” Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
90. ”Good food is very often, even most often, simple food.”
91. <that's a lot of opinions, wayne> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
93. <turns out a lot of the GEO vendors are not that great at SEO or marketing> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
94. <the forgotten XML sitemap> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
95. <the forgotten XML sitemap> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
96. <> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
97. <> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
98. <> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
99. <> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
100. <the forgotten case studies> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
101. Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
102. <the hold up our hands story> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
103. Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
104. <i’m not the only one with this - ahem - hobby> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
105. Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
106. <the forgotten writers> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
107. <the forgotten writers> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
108. Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
109. <a lot of what is getting pushed is spam> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
110. <you’ve got to look to the past in SEO too see what's going to happen in the future> Wayne Barker 2023/24/25/26 Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
111. Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
112. <panda 2011-2015> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
113. <penguin 2012 - 2016> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
115. <more google shit> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
116. <more google shit> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
117. Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
118. Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
119. Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
120. Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
121. Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
124. <remember Will from earlier> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
125. Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
126. <his restaurant succeeded by breaking the rules and making human connections> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
127. <and those lessons can be applied across your digital marketing> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
128. <when everyone is AI’ing the shit out of stuff> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
129. <be more human> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
130. <when businesses think they're making progress by jumping on the shiny object> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
131. <be more human> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
132. <that’s whats gonna make the difference when everything is beige as fuck> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
133. <be more Will> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
134. <be more human> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
135. <dessert> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
136. <that's the thing that most people miss> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
137. <so, let’s quitely delve into a conclusion> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
145. <be different> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
146. <stand out> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
147. <be brave> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
148. <you got this> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
150. <be a rebel> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
151. <even if being a rebel is really just about being more human> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
152. <thank you> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77
153. <oh, and hire my dad cos putting me through university is gonna be bloody expensive> Wayne Barker | SEO & Digital Marketing Consultant barkerwayne @wayneb77