Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Developing Empathy

Developing Empathy

Being able to understand your users is critical to the success of your digital product. Generating empathy can be largely undervalued by those who don't engage with their users on a regular basis. Westley will take a look at the tools that UX designers use everyday, and how these can be used to help those further removed from the user to generate empathy and create a real connection, resulting in a better product for their customers.

Westley Knight

June 07, 2018

More Decks by Westley Knight

Other Decks in Design


  1. It’s very difficult to design something for someone if you

    have no empathy. - Stewart Butterfield
  2. As an current account holder, I want to quickly check

    my bank balance so that I can make sure I have enough money to buy the product I want As an savings account holder, I want to be able to set up a standing order so that I can regularly save a set amount As an business account holder, I want to be able to access my historical transactions so that I can generate accurate reports
  3. Only 5% of our users complete the booking journey We

    need to find a solution that increases our conversion rate to 8%
  4. John has just retired after more than 40 years of

    loyal service to the company where he has worked for most of his life. He and his wife Lucy have been looking forward to taking a round the world trip using their life savings. They’re not the most internet savvy, and can often find things confusing when trying book online. How can we help them through the online booking process to help them take this amazing holiday?
  5. Credits Photography: Taras Shypka via unsplash.com Mailchimp via The Noun

    Project - Viktor Ostrovsky - Nick Bluth - Lastpark - Trevor Dsouza - Rohith M S - Wilson Joseph - Tomas Knopp - Maxim Kulikov Icons: