Developing Empathy at NGNUX

Developing Empathy at NGNUX

Being able to understand your users is critical to the success of your digital product. Generating empathy can be largely undervalued by those who don't engage with their users on a regular basis. Westley takes a look at the tools that UX designers use everyday, and how these can be used to help those further removed from the user to generate empathy and create a real connection, resulting in a better product for their users.

E3825343634f5b24d73bfb8acd55877f?s=128

Westley Knight

June 26, 2019
Tweet

Transcript

  1. 7.

    NGN/UX http://www.ngnights.com DEVELOPING YOU "It’s very difficult to design something

    for someone if you have no empathy." Stewart Butterfield Founder of Slack
  2. 14.

    NGN/UX http://www.ngnights.com DEVELOPING YOU User Research Contextual Inquiry Individual Interviews

    Task Analysis Usability Testing Eyetracking Unmoderated Panel Studies A/B Testing Clickstream Analysis Customer Feedback Card Sorting Intercept Surveys Email Surveys Focus Groups Participatory Design Concept Testing
  3. 26.

    NGN/UX http://www.ngnights.com DEVELOPING YOU User Stories As a savings account

    holder, I want to be able to set up a standing order so that I can regularly save a set amount As a regular customer, I want to special privileges so that I benefit from being a regular customer As a husband and father, I want to be reminded of family birthdays so that I don’t forget them!
  4. 27.

    NGN/UX http://www.ngnights.com DEVELOPING YOU User Story As a developer, I

    want to refactor part of the codebase so that it becomes more efficient and benefits other teams
  5. 28.

    NGN/UX http://www.ngnights.com DEVELOPING YOU Stakeholder User Story As a developer,

    I want to refactor part of the codebase so that it becomes more efficient and benefits other teams
  6. 29.

    NGN/UX http://www.ngnights.com DEVELOPING YOU Business Needs Only 5% of our

    users complete our booking process We need to find a solution that increases this conversion rate to 8%