The design centred - or design driven - business. Those organisations that have nurtured design thinking as core to their business model. We are constantly regaled with stories of how these companies put users at the heart of their thinking, at the heart of their products. And yet these are just a handful of businesses, predominantly emerging out of the start-up culture in Silicon Valley.
But what about the rest of us?
We work in businesses that existed long before the internet, where the corporate structure issues directives from board level, where design can, unfortunately, be the last thing on their minds.
For the past 2 years I have been the sole UX designer in a business that recognised the need for user centred design, without really knowing what to do with it.
This session will dive in to the issues that a UX team or individual can face when they have to fight for the user every step of the way. We'll work through commonly occurring scenarios and you'll leave with the tools and techniques that can be used to open the minds of others to new approaches, instigate change in organisational culture and underline the importance of user centred design thinking throughout your organisation.