Integrating UX @ UX in the City Oxford

Integrating UX @ UX in the City Oxford

The design centred - or design driven - business. Those organisations that have nurtured design thinking as core to their business model. We are constantly regaled with stories of how these companies put users at the heart of their thinking, at the heart of their products. And yet these are just a handful of businesses, predominantly emerging out of the start-up culture in Silicon Valley.

But what about the rest of us?

We work in businesses that existed long before the internet, where the corporate structure issues directives from board level, where design can, unfortunately, be the last thing on their minds.

For the past 2 years I have been the sole UX designer in a business that recognised the need for user centred design, without really knowing what to do with it.

This session will dive in to the issues that a UX team or individual can face when they have to fight for the user every step of the way. We'll work through commonly occurring scenarios and you'll leave with the tools and techniques that can be used to open the minds of others to new approaches, instigate change in organisational culture and underline the importance of user centred design thinking throughout your organisation.

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Westley Knight

April 20, 2017
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Transcript

  1. INTEGRATING UX @westleyknight

  2. KEIKENDO MATURITY MODEL

  3. Unintentional

  4. Self-referential

  5. Expert

  6. HOW TO LEVEL UP

  7. Change Organisation Goals

  8. Change Organisation Goals Change the Balance of Power

  9. ORGANISATIONAL CHANGE

  10. THE NOBLE TASK

  11. It's not going to be easy

  12. RESISTANCE TO CHANGE

  13. WHAT'S AT STAKE?

  14. THAT'S A BIG PROBLEM

  15. It is hard to fail, but it is worse never

    to have tried to succeed. — Theodore Roosevelt
  16. CONCEALED → FAMILIAR

  17. FURTHER THE CAUSE OF THE USER

  18. TELL PEOPLE WHAT YOU DO

  19. DISCOVER YOUR UX CHAMPIONS

  20. MAKE THEM YOUR FRIENDS

  21. BE MORE OPEN WITH YOUR WORK

  22. None
  23. INVITE PEOPLE INTO THE PROCESS

  24. IT HELPS CHANGE PERCEPTIONS

  25. CLOSED → OPEN-MINDED

  26. OPEN HEARTS AS WELL AS MINDS

  27. In order for others to embrace your culture, you must

    embrace theirs
  28. EVERYONE IS DIFFERENT

  29. OFFICE POLITICS

  30. None
  31. None
  32. None
  33. THE ONE SINGLE TRUTH?

  34. NOBODY IS BUYING DESIGN

  35. If you think good design is expensive, you should look

    at the cost of bad design. — Ralf Speth
  36. DON'T SELL DESIGN

  37. SELL WHAT THEY'RE LOOKING FOR

  38. CREATE UNDERSTANDABLE WORK

  39. DESIGN HAPPENS REGARDLESS

  40. PICKING UP THE PIECES

  41. A SPRINKLE OF magic UX dust

  42. PLAY THE LONG GAME

  43. MARGINAL GAINS

  44. PEOPLE HAVE TO MAKE THEIR OWN MISTAKES

  45. BE UNDERSTANDING

  46. DISCOVER THEIR DRIVERS

  47. CREATE MAKESHIFT SOLUTIONS

  48. PREPARE FOR THE FUTURE

  49. CHANGING OTHER PEOPLE'S PERSPECTIVE IS HARD

  50. CHANGING YOURS IS NOT

  51. DON'T HIDE YOUR UX AGENDA

  52. Change the Balance of Power

  53. Change the Balance of Power Change Organisation Goals

  54. ALIGN UX TO BUSINESS GOALS

  55. MONEY IS THEY KEY TO BEING HEARD

  56. UX DELIVERS VALUE

  57. WE HAVE TO SELL THAT VALUE

  58. UX Design serves the USER

  59. UX Design serves the BUSINESS

  60. YOU ARE NOT A SELL-OUT

  61. BUILD A BUSINESS CASE

  62. HOW DO YOU QUANTIFY USER EXPERIENCE?

  63. Money earned

  64. Money earned Money saved

  65. Money earned Money saved Non-monetary

  66. None
  67. THERE'S MORE TO IT THAN MONEY

  68. Understand the COMPANY

  69. Understand the COMPANY Understand the COMPETITION

  70. Understand the COMPANY Understand the COMPETITION Understand the CUSTOMER

  71. EFFECTIVE COMMUNICATION ! " #

  72. DOCUMENT YOUR WINS

  73. THEN PUBLICISE YOUR WINS

  74. THEN PUBLICISE YOUR WINS RUTHLESSLY

  75. PROVING THAT UX WORKS FOR BUSINESS CHANGES THE BUSINESS GOALS

  76. It does not matter how slowly you go as long

    as you do not stop. — Confucius
  77. Thank you for listening

  78. INTEGRATING UX @westleyknight