Integrating UX @ UX in the City Oxford

The design centred - or design driven - business. Those organisations that have nurtured design thinking as core to their business model. We are constantly regaled with stories of how these companies put users at the heart of their thinking, at the heart of their products. And yet these are just a handful of businesses, predominantly emerging out of the start-up culture in Silicon Valley.

But what about the rest of us?

We work in businesses that existed long before the internet, where the corporate structure issues directives from board level, where design can, unfortunately, be the last thing on their minds.

For the past 2 years I have been the sole UX designer in a business that recognised the need for user centred design, without really knowing what to do with it.

This session will dive in to the issues that a UX team or individual can face when they have to fight for the user every step of the way. We'll work through commonly occurring scenarios and you'll leave with the tools and techniques that can be used to open the minds of others to new approaches, instigate change in organisational culture and underline the importance of user centred design thinking throughout your organisation.

Transcript

1. INTEGRATING UX @westleyknight
2. KEIKENDO MATURITY MODEL
3. Unintentional
4. Self-referential
5. Expert
6. HOW TO LEVEL UP
7. Change Organisation Goals
8. Change Organisation Goals Change the Balance of Power
9. ORGANISATIONAL CHANGE
10. THE NOBLE TASK
11. It's not going to be easy
12. RESISTANCE TO CHANGE
13. WHAT'S AT STAKE?
14. THAT'S A BIG PROBLEM
15. It is hard to fail, but it is worse never to have tried to succeed. — Theodore Roosevelt
16. CONCEALED → FAMILIAR
17. FURTHER THE CAUSE OF THE USER
18. TELL PEOPLE WHAT YOU DO
19. DISCOVER YOUR UX CHAMPIONS
20. MAKE THEM YOUR FRIENDS
21. BE MORE OPEN WITH YOUR WORK
23. INVITE PEOPLE INTO THE PROCESS
24. IT HELPS CHANGE PERCEPTIONS
25. CLOSED → OPEN-MINDED
26. OPEN HEARTS AS WELL AS MINDS
27. In order for others to embrace your culture, you must embrace theirs
28. EVERYONE IS DIFFERENT
29. OFFICE POLITICS
33. THE ONE SINGLE TRUTH?
34. NOBODY IS BUYING DESIGN
35. If you think good design is expensive, you should look at the cost of bad design. — Ralf Speth
36. DON'T SELL DESIGN
37. SELL WHAT THEY'RE LOOKING FOR
38. CREATE UNDERSTANDABLE WORK
39. DESIGN HAPPENS REGARDLESS
40. PICKING UP THE PIECES
41. A SPRINKLE OF magic UX dust
42. PLAY THE LONG GAME
43. MARGINAL GAINS
44. PEOPLE HAVE TO MAKE THEIR OWN MISTAKES
45. BE UNDERSTANDING
46. DISCOVER THEIR DRIVERS
47. CREATE MAKESHIFT SOLUTIONS
48. PREPARE FOR THE FUTURE
49. CHANGING OTHER PEOPLE'S PERSPECTIVE IS HARD
50. CHANGING YOURS IS NOT
51. DON'T HIDE YOUR UX AGENDA
52. Change the Balance of Power
53. Change the Balance of Power Change Organisation Goals
54. ALIGN UX TO BUSINESS GOALS
55. MONEY IS THEY KEY TO BEING HEARD
56. UX DELIVERS VALUE
57. WE HAVE TO SELL THAT VALUE
58. UX Design serves the USER
59. UX Design serves the BUSINESS
60. YOU ARE NOT A SELL-OUT
61. BUILD A BUSINESS CASE
62. HOW DO YOU QUANTIFY USER EXPERIENCE?
63. Money earned
64. Money earned Money saved
65. Money earned Money saved Non-monetary
67. THERE'S MORE TO IT THAN MONEY
68. Understand the COMPANY
69. Understand the COMPANY Understand the COMPETITION
70. Understand the COMPANY Understand the COMPETITION Understand the CUSTOMER
71. EFFECTIVE COMMUNICATION ! " #
72. DOCUMENT YOUR WINS
73. THEN PUBLICISE YOUR WINS
74. THEN PUBLICISE YOUR WINS RUTHLESSLY
75. PROVING THAT UX WORKS FOR BUSINESS CHANGES THE BUSINESS GOALS
76. It does not matter how slowly you go as long as you do not stop. — Confucius
77. Thank you for listening
78. INTEGRATING UX @westleyknight