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Integrating UX @ UX in the City Oxford

Integrating UX @ UX in the City Oxford

The design centred - or design driven - business. Those organisations that have nurtured design thinking as core to their business model. We are constantly regaled with stories of how these companies put users at the heart of their thinking, at the heart of their products. And yet these are just a handful of businesses, predominantly emerging out of the start-up culture in Silicon Valley.

But what about the rest of us?

We work in businesses that existed long before the internet, where the corporate structure issues directives from board level, where design can, unfortunately, be the last thing on their minds.

For the past 2 years I have been the sole UX designer in a business that recognised the need for user centred design, without really knowing what to do with it.

This session will dive in to the issues that a UX team or individual can face when they have to fight for the user every step of the way. We'll work through commonly occurring scenarios and you'll leave with the tools and techniques that can be used to open the minds of others to new approaches, instigate change in organisational culture and underline the importance of user centred design thinking throughout your organisation.

Westley Knight

April 20, 2017
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  1. INTEGRATING UX
    @westleyknight

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  2. KEIKENDO MATURITY MODEL

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  3. Unintentional

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  4. Self-referential

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  5. HOW TO LEVEL UP

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  6. Change Organisation Goals

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  7. Change Organisation Goals
    Change the Balance of Power

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  8. ORGANISATIONAL
    CHANGE

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  9. THE NOBLE TASK

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  10. It's not going to be easy

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  11. RESISTANCE TO CHANGE

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  12. WHAT'S AT STAKE?

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  13. THAT'S A
    BIG
    PROBLEM

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  14. It is hard to fail, but it is worse never to
    have tried to succeed.
    — Theodore Roosevelt

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  15. CONCEALED → FAMILIAR

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  16. FURTHER THE CAUSE
    OF THE USER

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  17. TELL PEOPLE WHAT YOU DO

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  18. DISCOVER YOUR UX
    CHAMPIONS

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  19. MAKE THEM YOUR FRIENDS

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  20. BE MORE OPEN
    WITH YOUR WORK

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  21. INVITE PEOPLE INTO
    THE PROCESS

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  22. IT HELPS CHANGE
    PERCEPTIONS

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  23. CLOSED → OPEN-MINDED

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  24. OPEN HEARTS
    AS WELL AS MINDS

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  25. In order for others to embrace your
    culture, you must embrace theirs

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  26. EVERYONE IS
    DIFFERENT

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  27. OFFICE POLITICS

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  28. THE ONE SINGLE TRUTH?

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  29. NOBODY IS
    BUYING DESIGN

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  30. If you think good design is expensive,
    you should look at the cost of bad
    design.
    — Ralf Speth

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  31. DON'T
    SELL DESIGN

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  32. SELL WHAT
    THEY'RE LOOKING FOR

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  33. CREATE
    UNDERSTANDABLE
    WORK

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  34. DESIGN HAPPENS
    REGARDLESS

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  35. PICKING UP THE PIECES

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  36. A SPRINKLE OF
    magic UX dust

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  37. PLAY THE LONG GAME

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  38. MARGINAL GAINS

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  39. PEOPLE HAVE TO MAKE
    THEIR OWN MISTAKES

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  40. BE UNDERSTANDING

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  41. DISCOVER THEIR
    DRIVERS

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  42. CREATE MAKESHIFT
    SOLUTIONS

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  43. PREPARE FOR
    THE FUTURE

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  44. CHANGING OTHER PEOPLE'S
    PERSPECTIVE IS HARD

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  45. CHANGING YOURS IS NOT

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  46. DON'T HIDE YOUR
    UX AGENDA

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  47. Change the Balance of Power

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  48. Change the Balance of Power
    Change Organisation Goals

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  49. ALIGN UX TO
    BUSINESS GOALS

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  50. MONEY IS THEY KEY
    TO BEING HEARD

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  51. UX DELIVERS VALUE

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  52. WE HAVE TO
    SELL THAT VALUE

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  53. UX Design serves the
    USER

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  54. UX Design serves the
    BUSINESS

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  55. YOU ARE NOT
    A SELL-OUT

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  56. BUILD A
    BUSINESS CASE

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  57. HOW DO YOU QUANTIFY
    USER EXPERIENCE?

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  58. Money earned

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  59. Money earned
    Money saved

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  60. Money earned
    Money saved
    Non-monetary

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  61. THERE'S
    MORE TO IT
    THAN MONEY

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  62. Understand the COMPANY

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  63. Understand the COMPANY
    Understand the COMPETITION

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  64. Understand the COMPANY
    Understand the COMPETITION
    Understand the CUSTOMER

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  65. EFFECTIVE
    COMMUNICATION
    ! " #

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  66. DOCUMENT YOUR WINS

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  67. THEN PUBLICISE YOUR WINS

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  68. THEN PUBLICISE YOUR WINS
    RUTHLESSLY

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  69. PROVING THAT UX WORKS
    FOR BUSINESS CHANGES THE
    BUSINESS GOALS

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  70. It does not matter how slowly you go as
    long as you do not stop.
    — Confucius

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  71. Thank you for
    listening

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  72. INTEGRATING UX
    @westleyknight

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