The Social Side of Research

1234f1a875369df95753efe40ee9471c?s=47 William Gunn
November 07, 2013

The Social Side of Research

This presentation was given at the 2013 Charleston Conference with Jeffrey Lancaster of Columbia University. We discussed how researchers are using social media, how librarians can connect with them, and what to look for in a scholarly networking tool (openness).

1234f1a875369df95753efe40ee9471c?s=128

William Gunn

November 07, 2013
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Transcript

  1. The Social Side of Research William Gunn, Ph.D. Head of

    Academic Outreach Mendeley @mrgunn
  2. Three perspectives on scholarly communication •Early career researchers •Librarians •Web

    technology
  3. Social Networks Opportunities for discovery Opportunities for building relationships

  4. A historical perspective • I grew up with the internet

    • Chatting over ICQ and Usenet with people anywhere • Reaching beyond my local environment https://secure.flickr.com/photos/photophilde/3553606749/
  5. Change and Disruption • The music industry was first •

    futile resistance • worst fears not confirmed • providing a project very many people want is in fact quite sustainable • IF you don’t try to control how they use it.
  6. More Change and Disruption • Blogging changed how we communicated

    – but not as drastically as some predicted • business models shifted • A service that gives people what they want is a quite sustainable business model • IF you don’t try to control the channel through which they receive it. https://secure.flickr.com/photos/yourdon/5444504633/
  7. Watching the ship sail away After all this, scholarly publishers

    were still debating: – Should we put our work online? – Should we allow search engines to index us? – Should we use DRM on PDFs? – Should we dictate both how content is used and the channel through which they receive it? https://secure.flickr.com/photos/bea_k63w-wa/2692575219/
  8. Librarian • We never went into the library • We

    did use library services all the time • I initially blamed the library for my frustrations with scholarly communication https://secure.flickr.com/photos/emdot/1126963383/
  9. Librarian • How wrong I was! –big deals, monopolies, hands

    tied • Library technology is empowered by Open Access https://secure.flickr.com/photos/trucolorsfly/611479605/
  10. From consumer to provider • Mendeley was neither from libraries

    nor from publishers. • Bringing tools and user experience from other parts of the web to scholarly communication. • People expected to easily share and discover music and photos, why not academic papers? https://secure.flickr.com/photos/psd/2731067095/
  11. Building an open infrastructure • Web native tools expect that

    data has no strings attached. • Mendeley had to create an open sharing platform to deliver the experience we wanted. • A free desktop manager got us on desktops around the world. https://secure.flickr.com/photos/stuckincustoms/211239773/
  12. Instrumenting the Research Workflow Search Read Annotate Organize Write Import

  13. Instrumenting the research workflow • 2.6 Million users • 470

    M documents • 4-700K uploads per day • 90% coverage of Pubmed –Long tail • Accessible alternative to citations
  14. New forms of discovery • Mendeley Suggest – personalized recommendations

    based on reading history • related articles – relatedness based on document similarity • recommender frameworks – implement recommendations as a service • third-party recommender services – serve niche audiences
  15. What would people build if they could get the data?

    • Impact Story – get credit for all your work • PLOS ALM – article-level metrics for papers • Plum Analytics – bespoke analytics for libraries • Altmetric.com – altmetrics for publishers. (from Digital Science/NPG) https://secure.flickr.com/photos/jurvetson/2798315677
  16. Becoming embedded in the research workflow

  17. www.mendeley.com william.gunn@mendeley.com @mrgunn