Don't Let Your Baby Die! 10+ Web App Survival Tips

Marketing is the hardest part running a web app business, because there is much more to it than just an innovative idea and technical knowledge. Put it simple, without marketing no one cares about your great idea and your cool new service. Marketing is not about selling anymore, it‘s all about communicating and connecting with your audience, creating value and involvement. But first you have to create a lively and expressive brand identity.

This presentation is about branding and marketing a technical innovation and should function as an interactive, hands-on session, packed with strategy tips and best practice examples.

Transcript

1. Don’t let your Baby die! 10+ web app survival tips
2. HI.twitter.com/wdbecvar wolfbecvar.com #appvertising use the hashtag Wolf Becvar
3. vote for us
4. Click me I’m useful!
5. Hands-On Session coming later on
6. Who the hell needs marketing?
7. Source: banksy.co.uk/
8. “He who fails to plan is planning to fail. - Winston Churchill
9. Marketing has changed forever!
10. BOX OF LIES
13. “Everything is marketing. - Jason Fried 37signals # 1
18. Don’t ignore your brand! # 2
19. Who the f**k are you? Why should I care? What makes you special?
20. that’s a claim
21. Build social capital! # 3
22. “This sucks! - Anonymus
23. React Research Identify Learn Act Listen
25. Engage from day -100 # 4
26. Launch Growth Maturity Word of mouth & viral, Blogosphere referral, A-List customers, Twitter, Facebook, Communities, Conferences, Meet-Ups Direct Mail - opt-in email list - betatesters SEO - optimized page markup - organic search PR - Company blog - Xing, LinkedIn ... - Conferences - Magazines - Blogposts - Compiled Lists Internet Advertising - Ad-Words - Banner ads Pre web-app list cheat sheet
27. [App]itecture
28. Choose your market, business model and pricing strategy carefully very # 5
29. Where do you fit in?
32. •niche vs. total market •free vs. paid • what would you pay? • charge from day 1 (beta?) • don‘t be innovative - be really boring • run A/B tests • re-jig over time free pricing video
33. Love your metrics metrics cheat-sheet # 6
34. • Use Google Analytics/Piwik
35. • Build a customized backend & track your traffic
36. Worship your UX # 7
37. • Usability happens during wireframing
38. •Make signing up as simple as possible
39. •Provide an experience for your visitors
40. •Run usability tests •
41. # 8 Provide kick-ass support
43. Don’t over feature # 9
44. Source: http://swiss-army-discounts.com/wp-content/uploads/2009/02/wenger-giant-knife.jpg
45. Be passionate # 10
47. Casestudy
48. Collecting feedback on RepoDrop •What’s the first thing that comes into your mind when looking at the website? •What could be the reasons that the service is lacking sign-ups? Hands-On Session
50. Hands-On Session dlybd@posterous.com please email feedback to this address
51. ping me! twitter.com/wdbecvar THANKS. wolfbecvar.com hotgloo.com
52. • Venture Hacks - http://venturehacks.com/ • A Smart Bear - http://blog.asmartbear.com/ • WebAppers - http://www.webappers.com/ • TechCrunch - http://techcrunch.com/ • Smashing Magazine - http://www.smashingmagazine.com/ • Inspired Magazine - http://www.inspiredm.com/ • UX Booth - http://www.uxbooth.com/ • Signal Vs. Noise - http://37signals.com/svn • Mashable - http://mashable.com/ • Think Vitamin - http://thinkvitamin.com/ Linklist Get in touch for Fowndr (Start-up Community) invites!