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Don't Let Your Baby Die! 10+ Web App Survival Tips

9d637636e345671d163451647ec9bd49?s=47 Wolf Becvar
September 27, 2011

Don't Let Your Baby Die! 10+ Web App Survival Tips

Marketing is the hardest part running a web app business, because there is much more to it than just an innovative idea and technical knowledge. Put it simple, without marketing no one cares about your great idea and your cool new service. Marketing is not about selling anymore, it‘s all about communicating and connecting with your audience, creating value and involvement. But first you have to create a lively and expressive brand identity.

This presentation is about branding and marketing a technical innovation and should function as an interactive, hands-on session, packed with strategy tips and best practice examples.

9d637636e345671d163451647ec9bd49?s=128

Wolf Becvar

September 27, 2011
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Transcript

  1. Don’t let your Baby die! 10+ web app survival tips

  2. HI.twitter.com/wdbecvar wolfbecvar.com #appvertising use the hashtag Wolf Becvar

  3. vote for us

  4. Click me I’m useful!

  5. Hands-On Session coming later on

  6. Who the hell needs marketing?

  7. Source: banksy.co.uk/

  8. “He who fails to plan is planning to fail. -

    Winston Churchill
  9. Marketing has changed forever!

  10. BOX OF LIES

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  13. “Everything is marketing. - Jason Fried 37signals # 1

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  18. Don’t ignore your brand! # 2

  19. Who the f**k are you? Why should I care? What

    makes you special?
  20. that’s a claim

  21. Build social capital! # 3

  22. “This sucks! - Anonymus

  23. React Research Identify Learn Act Listen

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  25. Engage from day -100 # 4

  26. Launch Growth Maturity Word of mouth & viral, Blogosphere referral,

    A-List customers, Twitter, Facebook, Communities, Conferences, Meet-Ups Direct Mail - opt-in email list - betatesters SEO - optimized page markup - organic search PR - Company blog - Xing, LinkedIn ... - Conferences - Magazines - Blogposts - Compiled Lists Internet Advertising - Ad-Words - Banner ads Pre web-app list cheat sheet
  27. [App]itecture

  28. Choose your market, business model and pricing strategy carefully very

    # 5
  29. Where do you fit in?

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  32. •niche vs. total market •free vs. paid • what would

    you pay? • charge from day 1 (beta?) • don‘t be innovative - be really boring • run A/B tests • re-jig over time free pricing video
  33. Love your metrics metrics cheat-sheet # 6

  34. • Use Google Analytics/Piwik

  35. • Build a customized backend & track your traffic

  36. Worship your UX # 7

  37. • Usability happens during wireframing

  38. •Make signing up as simple as possible

  39. •Provide an experience for your visitors

  40. •Run usability tests •

  41. # 8 Provide kick-ass support

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  43. Don’t over feature # 9

  44. Source: http://swiss-army-discounts.com/wp-content/uploads/2009/02/wenger-giant-knife.jpg

  45. Be passionate # 10

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  47. Casestudy

  48. Collecting feedback on RepoDrop •What’s the first thing that comes

    into your mind when looking at the website? •What could be the reasons that the service is lacking sign-ups? Hands-On Session
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  50. Hands-On Session dlybd@posterous.com please email feedback to this address

  51. ping me! twitter.com/wdbecvar THANKS. wolfbecvar.com hotgloo.com

  52. • Venture Hacks - http://venturehacks.com/ • A Smart Bear -

    http://blog.asmartbear.com/ • WebAppers - http://www.webappers.com/ • TechCrunch - http://techcrunch.com/ • Smashing Magazine - http://www.smashingmagazine.com/ • Inspired Magazine - http://www.inspiredm.com/ • UX Booth - http://www.uxbooth.com/ • Signal Vs. Noise - http://37signals.com/svn • Mashable - http://mashable.com/ • Think Vitamin - http://thinkvitamin.com/ Linklist Get in touch for Fowndr (Start-up Community) invites!