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Apostolis Aivalis - Marketing for WordPress publishers and designers

Apostolis Aivalis - Marketing for WordPress publishers and designers

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WordPress Greek Community

November 19, 2016
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  1. © This is a proprietary & confidential document Marketing Πωλήσεις

    & προβολή για WordPress publishers ή designers
  2. © This is a proprietary & confidential document photo ©

    This is a proprietary & confidential document Apostolis Aivalis Managing Partner, tolis@aival.com, @aivalis
  3. © This is a proprietary & confidential document Βγάζοντας χρήματα

    με themes
  4. © This is a proprietary & confidential document Τι μπορούμε

    να χρεώνουμε; Τα downloads
  5. © This is a proprietary & confidential document Παράδειγμα: Theme

    Forest στο Envato market
  6. © This is a proprietary & confidential document Τι μπορούμε

    να χρεώνουμε; Συνδρομή (aka recurring revenue)
  7. © This is a proprietary & confidential document Παράδειγμα: ΥοοTheme

  8. © This is a proprietary & confidential document Τι μπορούμε

    να χρεώνουμε; Micro transactions
  9. © This is a proprietary & confidential document Παράδειγμα: Event

    Espresso
  10. © This is a proprietary & confidential document Βγάζοντας χρήματα

    ως publisher
  11. © This is a proprietary & confidential document 1. Διαφημίσεις

    & χορηγίες Σε brands & διαφημιστικές εταιρίες που θέλουν το κοινό σας 2. Product placement Σε brands που θέλουν να πληρώνουν με το αποτέλεσμα 3. Πώληση περιεχομένου Σε άλλα sites ή σε sites από brands που θέλουν το περιεχόμενό σας Το βασικό revenue model των publishers
  12. © This is a proprietary & confidential document Διαφημίσεις: τα

    βασικά μεγέθη
  13. © This is a proprietary & confidential document Διαφημίσεις: οι

    θέσεις
  14. © This is a proprietary & confidential document Διαφημίσεις &

    affiliate marketing C.P .M. 1000 ad impressions C.P .C. 1 click C.P .A. 1 action
  15. © This is a proprietary & confidential document Περιεχόμενο Branded

    White label
  16. © This is a proprietary & confidential document Κάνοντας σωστή

    προβολή
  17. © This is a proprietary & confidential document Digital;

  18. © This is a proprietary & confidential document Το ωραίο

    web site σας
  19. © This is a proprietary & confidential document Το ωραίο

    web site σας που είναι ΑΡΙΣΤΑ optimized
  20. © This is a proprietary & confidential document Οι σημαντικότερες

    ενέργειες Social media marketing brand building, awareness, customer care Campaigns conversions (visitors, leads, subscriptions, sales) P .R. brand building, reputation
  21. © This is a proprietary & confidential document Facebook page

    Twitter account YouTube channel LinkedIn page Pinterest boards Instagram business account Tumblr blog Quora answers Slide share page Reddit account Snap Chat account Social media marketing
  22. © This is a proprietary & confidential document Facebook Page

  23. © This is a proprietary & confidential document Twitter Account

  24. © This is a proprietary & confidential document YouTube χρήσιμα

    videos
  25. © This is a proprietary & confidential document Facebook live

    videos
  26. © This is a proprietary & confidential document Pinterest pins

  27. © This is a proprietary & confidential document Quora answers

  28. © This is a proprietary & confidential document Slide Share

    account
  29. © This is a proprietary & confidential document 1. Email

    marketing 2. Display ads 3. Google search ads 4. Social media ads Διαφορετικά campaigns
  30. © This is a proprietary & confidential document Email marketing

  31. © This is a proprietary & confidential document Facebook ads

  32. © This is a proprietary & confidential document Facebook carousel

    ads
  33. © This is a proprietary & confidential document Twitter ads

  34. © This is a proprietary & confidential document Google search

    ads
  35. © This is a proprietary & confidential document Εστιάστε στα

    conversions!
  36. © This is a proprietary & confidential document Δημόσιες σχέσεις

    Δημοσιεύσεις ανακοινώσεις, αφιερώματα, συνεντεύξεις Events παρουσιάσεις, δικτύωση
  37. © This is a proprietary & confidential document Events

  38. © This is a proprietary & confidential document Επενδύστε στο

    marketing!
  39. © This is a proprietary & confidential document O Marketing,

    PR, Digital & Social Media Specialist
  40. © This is a proprietary & confidential document photo ©

    This is a proprietary & confidential document Ερωτήσεις;  Apostolis Aivalis, Managing Partner, tolis@aival.com, @aivalis