Apostolis Aivalis - Marketing for WordPress publishers and designers

Transcript

1. © This is a proprietary & confidential document Marketing Πωλήσεις & προβολή για WordPress publishers ή designers
2. © This is a proprietary & confidential document photo © This is a proprietary & confidential document Apostolis Aivalis Managing Partner, tolis@aival.com, @aivalis
3. © This is a proprietary & confidential document Βγάζοντας χρήματα με themes
4. © This is a proprietary & confidential document Τι μπορούμε να χρεώνουμε; Τα downloads
5. © This is a proprietary & confidential document Παράδειγμα: Theme Forest στο Envato market
6. © This is a proprietary & confidential document Τι μπορούμε να χρεώνουμε; Συνδρομή (aka recurring revenue)
7. © This is a proprietary & confidential document Παράδειγμα: ΥοοTheme
8. © This is a proprietary & confidential document Τι μπορούμε να χρεώνουμε; Micro transactions
9. © This is a proprietary & confidential document Παράδειγμα: Event Espresso
10. © This is a proprietary & confidential document Βγάζοντας χρήματα ως publisher
11. © This is a proprietary & confidential document 1. Διαφημίσεις & χορηγίες Σε brands & διαφημιστικές εταιρίες που θέλουν το κοινό σας 2. Product placement Σε brands που θέλουν να πληρώνουν με το αποτέλεσμα 3. Πώληση περιεχομένου Σε άλλα sites ή σε sites από brands που θέλουν το περιεχόμενό σας Το βασικό revenue model των publishers
12. © This is a proprietary & confidential document Διαφημίσεις: τα βασικά μεγέθη
13. © This is a proprietary & confidential document Διαφημίσεις: οι θέσεις
14. © This is a proprietary & confidential document Διαφημίσεις & affiliate marketing C.P .M. 1000 ad impressions C.P .C. 1 click C.P .A. 1 action
15. © This is a proprietary & confidential document Περιεχόμενο Branded White label
16. © This is a proprietary & confidential document Κάνοντας σωστή προβολή
17. © This is a proprietary & confidential document Digital;
18. © This is a proprietary & confidential document Το ωραίο web site σας
19. © This is a proprietary & confidential document Το ωραίο web site σας που είναι ΑΡΙΣΤΑ optimized
20. © This is a proprietary & confidential document Οι σημαντικότερες ενέργειες Social media marketing brand building, awareness, customer care Campaigns conversions (visitors, leads, subscriptions, sales) P .R. brand building, reputation
21. © This is a proprietary & confidential document Facebook page Twitter account YouTube channel LinkedIn page Pinterest boards Instagram business account Tumblr blog Quora answers Slide share page Reddit account Snap Chat account Social media marketing
22. © This is a proprietary & confidential document Facebook Page
23. © This is a proprietary & confidential document Twitter Account
24. © This is a proprietary & confidential document YouTube χρήσιμα videos
25. © This is a proprietary & confidential document Facebook live videos
26. © This is a proprietary & confidential document Pinterest pins
27. © This is a proprietary & confidential document Quora answers
28. © This is a proprietary & confidential document Slide Share account
29. © This is a proprietary & confidential document 1. Email marketing 2. Display ads 3. Google search ads 4. Social media ads Διαφορετικά campaigns
30. © This is a proprietary & confidential document Email marketing
31. © This is a proprietary & confidential document Facebook ads
32. © This is a proprietary & confidential document Facebook carousel ads
33. © This is a proprietary & confidential document Twitter ads
34. © This is a proprietary & confidential document Google search ads
35. © This is a proprietary & confidential document Εστιάστε στα conversions!
36. © This is a proprietary & confidential document Δημόσιες σχέσεις Δημοσιεύσεις ανακοινώσεις, αφιερώματα, συνεντεύξεις Events παρουσιάσεις, δικτύωση
37. © This is a proprietary & confidential document Events
38. © This is a proprietary & confidential document Επενδύστε στο marketing!
39. © This is a proprietary & confidential document O Marketing, PR, Digital & Social Media Specialist
40. © This is a proprietary & confidential document photo © This is a proprietary & confidential document Ερωτήσεις;  Apostolis Aivalis, Managing Partner, tolis@aival.com, @aivalis