Apostolis Aivalis - Marketing for WordPress publishers and designers

Transcript

1. © This is a proprietary & confidential document
   Marketing
   Πωλήσεις & προβολή για WordPress publishers ή designers
   

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2. © This is a proprietary & confidential document
   photo
   © This is a proprietary & confidential document
   Apostolis Aivalis
   Managing Partner, tolis@aival.com, @aivalis
   

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3. © This is a proprietary & confidential document
   Βγάζοντας χρήματα με themes
   

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4. © This is a proprietary & confidential document
   Τι μπορούμε να χρεώνουμε;
   Τα downloads
   

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   Παράδειγμα: Theme Forest στο Envato market
   

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6. © This is a proprietary & confidential document
   Τι μπορούμε να χρεώνουμε;
   Συνδρομή
   (aka recurring revenue)
   

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7. © This is a proprietary & confidential document
   Παράδειγμα: ΥοοTheme
   

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8. © This is a proprietary & confidential document
   Τι μπορούμε να χρεώνουμε;
   Micro transactions
   

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9. © This is a proprietary & confidential document
   Παράδειγμα: Event Espresso
   

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10. © This is a proprietary & confidential document
    Βγάζοντας χρήματα ως publisher
    

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11. © This is a proprietary & confidential document
    1. Διαφημίσεις & χορηγίες
    Σε brands & διαφημιστικές εταιρίες που θέλουν το κοινό σας
    2. Product placement
    Σε brands που θέλουν να πληρώνουν με το αποτέλεσμα
    3. Πώληση περιεχομένου
    Σε άλλα sites ή σε sites από brands που θέλουν το περιεχόμενό σας
    Το βασικό revenue model των publishers
    

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12. © This is a proprietary & confidential document
    Διαφημίσεις: τα βασικά μεγέθη
    

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13. © This is a proprietary & confidential document
    Διαφημίσεις: οι θέσεις
    

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    Διαφημίσεις & affiliate marketing
    C.P
    .M.
    1000 ad impressions
    C.P
    .C.
    1 click
    C.P
    .A.
    1 action
    

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15. © This is a proprietary & confidential document
    Περιεχόμενο
    Branded
    White label
    

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    Κάνοντας σωστή προβολή
    

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    Digital;
    

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    Το ωραίο web site σας
    

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    Το ωραίο web site σας που είναι ΑΡΙΣΤΑ optimized
    

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20. © This is a proprietary & confidential document
    Οι σημαντικότερες ενέργειες
    Social media marketing
    brand building, awareness, customer care
    Campaigns
    conversions (visitors, leads, subscriptions, sales)
    P
    .R.
    brand building, reputation
    

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21. © This is a proprietary & confidential document
    Facebook page
    Twitter account
    YouTube channel
    LinkedIn page
    Pinterest boards
    Instagram business account
    Tumblr blog
    Quora answers
    Slide share page
    Reddit account
    Snap Chat account
    Social media marketing
    

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22. © This is a proprietary & confidential document
    Facebook Page
    

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    Twitter Account
    

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    YouTube χρήσιμα videos
    

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    Facebook live videos
    

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    Pinterest pins
    

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    Quora answers
    

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    Slide Share account
    

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29. © This is a proprietary & confidential document
    1. Email marketing
    2. Display ads
    3. Google search ads
    4. Social media ads
    Διαφορετικά campaigns
    

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30. © This is a proprietary & confidential document
    Email marketing
    

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    Facebook ads
    

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    Facebook carousel ads
    

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    Twitter ads
    

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    Google search ads
    

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35. © This is a proprietary & confidential document
    Εστιάστε στα conversions!
    

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36. © This is a proprietary & confidential document
    Δημόσιες σχέσεις
    Δημοσιεύσεις
    ανακοινώσεις, αφιερώματα, συνεντεύξεις
    Events
    παρουσιάσεις, δικτύωση
    

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37. © This is a proprietary & confidential document
    Events
    

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38. © This is a proprietary & confidential document
    Επενδύστε στο marketing!
    

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39. © This is a proprietary & confidential document
    O Marketing, PR, Digital & Social Media Specialist
    

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40. © This is a proprietary & confidential document
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    © This is a proprietary & confidential document
    Ερωτήσεις; 
    Apostolis Aivalis, Managing Partner, tolis@aival.com, @aivalis
    

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