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Apostolis Aivalis - Marketing for WordPress publishers and designers

Apostolis Aivalis - Marketing for WordPress publishers and designers

WordPress Greek Community

November 19, 2016
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  1. © This is a proprietary & confidential document
    Marketing
    Πωλήσεις & προβολή για WordPress publishers ή designers

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  2. © This is a proprietary & confidential document
    photo
    © This is a proprietary & confidential document
    Apostolis Aivalis
    Managing Partner, [email protected], @aivalis

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  3. © This is a proprietary & confidential document
    Βγάζοντας χρήματα με themes

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  4. © This is a proprietary & confidential document
    Τι μπορούμε να χρεώνουμε;
    Τα downloads

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  5. © This is a proprietary & confidential document
    Παράδειγμα: Theme Forest στο Envato market

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  6. © This is a proprietary & confidential document
    Τι μπορούμε να χρεώνουμε;
    Συνδρομή
    (aka recurring revenue)

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  7. © This is a proprietary & confidential document
    Παράδειγμα: ΥοοTheme

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  8. © This is a proprietary & confidential document
    Τι μπορούμε να χρεώνουμε;
    Micro transactions

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  9. © This is a proprietary & confidential document
    Παράδειγμα: Event Espresso

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  10. © This is a proprietary & confidential document
    Βγάζοντας χρήματα ως publisher

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  11. © This is a proprietary & confidential document
    1. Διαφημίσεις & χορηγίες
    Σε brands & διαφημιστικές εταιρίες που θέλουν το κοινό σας
    2. Product placement
    Σε brands που θέλουν να πληρώνουν με το αποτέλεσμα
    3. Πώληση περιεχομένου
    Σε άλλα sites ή σε sites από brands που θέλουν το περιεχόμενό σας
    Το βασικό revenue model των publishers

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  12. © This is a proprietary & confidential document
    Διαφημίσεις: τα βασικά μεγέθη

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  13. © This is a proprietary & confidential document
    Διαφημίσεις: οι θέσεις

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  14. © This is a proprietary & confidential document
    Διαφημίσεις & affiliate marketing
    C.P
    .M.
    1000 ad impressions
    C.P
    .C.
    1 click
    C.P
    .A.
    1 action

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  15. © This is a proprietary & confidential document
    Περιεχόμενο
    Branded
    White label

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  16. © This is a proprietary & confidential document
    Κάνοντας σωστή προβολή

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  17. © This is a proprietary & confidential document
    Digital;

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  18. © This is a proprietary & confidential document
    Το ωραίο web site σας

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  19. © This is a proprietary & confidential document
    Το ωραίο web site σας που είναι ΑΡΙΣΤΑ optimized

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  20. © This is a proprietary & confidential document
    Οι σημαντικότερες ενέργειες
    Social media marketing
    brand building, awareness, customer care
    Campaigns
    conversions (visitors, leads, subscriptions, sales)
    P
    .R.
    brand building, reputation

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  21. © This is a proprietary & confidential document
    Facebook page
    Twitter account
    YouTube channel
    LinkedIn page
    Pinterest boards
    Instagram business account
    Tumblr blog
    Quora answers
    Slide share page
    Reddit account
    Snap Chat account
    Social media marketing

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  22. © This is a proprietary & confidential document
    Facebook Page

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  23. © This is a proprietary & confidential document
    Twitter Account

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  24. © This is a proprietary & confidential document
    YouTube χρήσιμα videos

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  25. © This is a proprietary & confidential document
    Facebook live videos

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  26. © This is a proprietary & confidential document
    Pinterest pins

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  27. © This is a proprietary & confidential document
    Quora answers

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  28. © This is a proprietary & confidential document
    Slide Share account

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  29. © This is a proprietary & confidential document
    1. Email marketing
    2. Display ads
    3. Google search ads
    4. Social media ads
    Διαφορετικά campaigns

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  30. © This is a proprietary & confidential document
    Email marketing

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  31. © This is a proprietary & confidential document
    Facebook ads

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  32. © This is a proprietary & confidential document
    Facebook carousel ads

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  33. © This is a proprietary & confidential document
    Twitter ads

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  34. © This is a proprietary & confidential document
    Google search ads

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  35. © This is a proprietary & confidential document
    Εστιάστε στα conversions!

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  36. © This is a proprietary & confidential document
    Δημόσιες σχέσεις
    Δημοσιεύσεις
    ανακοινώσεις, αφιερώματα, συνεντεύξεις
    Events
    παρουσιάσεις, δικτύωση

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  37. © This is a proprietary & confidential document
    Events

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  38. © This is a proprietary & confidential document
    Επενδύστε στο marketing!

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  39. © This is a proprietary & confidential document
    O Marketing, PR, Digital & Social Media Specialist

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  40. © This is a proprietary & confidential document
    photo
    © This is a proprietary & confidential document
    Ερωτήσεις; 
    Apostolis Aivalis, Managing Partner, [email protected], @aivalis

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