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Chatbots: in Digital Marketing: An expiring trend or an absolute must? [EN] - Goran Nikolov

Chatbots: in Digital Marketing: An expiring trend or an absolute must? [EN] - Goran Nikolov

WordCamp Thessaloniki 2019

In my speech, I will emphasize how chatbots grew to become an essential
part of everyone’s marketing strategy, their importance and the
possibilities they posses for businesses in all industries.

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WordPress Greek Community

October 12, 2019
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Transcript

  1. CHATBOTS IN DIGITAL MARKETING: Presentation by Goran Nikolov 12th October

    2019 An expiring trend or an absolute must?
  2. Goran Nikolov Facebook & Instagram Ads Messenger Marketing Chatbot Development

    Content Marketing (A little bit of) Graphic Design
  3. Chatbots: What’s All the Fuss About? 3 The Future? No,

    the present! It all started in 2016, when people started talking about a future that is largely automated and artificial intelligence rules all computer tasks. With Google, Microsoft and Amazon in the front line of chatbot industry, rest assured there’s a lot of stake here and a lot to gain. Chatbot industry overhyped? - Yes. Is it justified? - Yes.
  4. Chatbots are a small software that helps you achieve a

    specific goal, like to automate the most of your daily conversations with your customers. What Are They Actually? 4 Chatbots can: - Answer FAQ - Provide customer support - Work 24/7 - Engage customers - Help customers journey - Help in generating leads - Provide efficient giveaways, coupons or discounts
  5. How Are They Performing This Year? 5 If we take

    a look at some market numbers about chatbots, the chatbot markets is expected to reach roughly $1.2 billion on a global scale in less than ten years. By 2020, it is expected that 85% of customer interactions to be handled without a human agent. Furthermore, experts are predicting that the market will grow at a compounded annual growth rate of more than 24%. 23%+ of consumers who message businesses in the 4 major markets (USA, UK, India and Brazil) expect messaging to enable better customer experience organizations and businesses that provide services use artificial intelligence (AI) chatbots 69%
  6. 6 Why Chatbots? 1. WhatsApp: over 1.5 billion of users

    2. Facebook Messenger: over 1.3 billion of users 3. WeChat: over 1.06 of users Because people are here!
  7. Messenger Marketing: A Must in Everyone’s Marketing Strategy 7 1

    billion + X2 10% 33,000 Users use Messenger each month, with 1 billion messages sent between people and businesses on a daily basis. The number of messages sent to businesses on Facebook has doubled in the past year. Messenger accounts for over 10% of all mobile VoIP calls all over the world. With over 33,000 bots built on the Messenger platform and over 34,000 chatbot developers, it’s a large community that will always have your back.
  8. Messenger vs. Email The battle is on.

  9. Messenger vs. Email The battle is on. Open rate &

    Click-through-rate 9
  10. 10

  11. Messenger vs. Apps Another battle, another win?!

  12. As of June 2017, 51% of US smartphone users downloaded

    0 apps per month and 75% downloaded only 2 or fewer. Messenger vs. Apps 12 $ Apps are more expensive Compared to chatbot development, app development is a much more expensive option. Login, network traffic, user interaction, everything about apps is more complex and less (traffic) cost-effective than chatbots. Apps are complex X Apps are out Apps are difficult to build Designing and building an Android or iOS app requires a lot of time, no matter how simple or complex the app.
  13. What Can a Chatbot Do For Your Business? 13 Yes,

    it can sell! In today’s technology world, chatbots are becoming an essential part of every marketing strategy as they are finding use in many different industries. Small sized, medium sized and even large sized businesses, like Nike, Jordan and Spotify, are implementing chatbots in order to provide assistance to their customers. According to a study conducted by Gartner, more than 25% of customer service operations will use virtual customer assistants by 2020.
  14. Chatbots answer to simple queries and allow users to navigate

    through pre-set items. Personalized communication According to data from Barilliance.com, personalized offer convert 1.7x times better than the generic ones. Benefits of Using Chatbots 14 Better and faster customer service Create sales opportunities Time savings According to a HubSpot research, about 82% of today’s buyers demand an instant response. Chatbots can boost your conversion rate by engaging every single visitor of your website.
  15. Fun Fact 15 How do customers perceive interacting with a

    non-human bot? There’s some great news – Hubspot’s research shows that 47% of consumers would buy items from a chatbot. In addition to that, according to chatbotslife.com, an e-commerce chatbot can increase the conversion rate by up to 25%! 47%
  16. 16 - Simple Examples of Chatbots in Practical Use Real

    Estate Chatbot - Efficient - Easy to navigate - Easy to manage - Can increase viewing arrangement rate
  17. 17 - Simple Examples of Chatbots in Practical Use Real

    Estate Chatbot - Efficient - Easy to navigate - Easy to manage - Can increase viewing arrangement rate
  18. 18 - Simple Examples of Chatbots in Practical Use Real

    Estate Chatbot - Efficient - Easy to navigate - Easy to manage - Can increase viewing arrangement rate
  19. 19 - Fun Examples of Chatbots in Practical Use Education

    Chatbot - Engaging - Easy to navigate - Easy to manage and optimize - Can be used for lead generation SourceMX Academy is an academy for programming, designing, marketing and other digital skills courses.
  20. 20 - Fun Examples of Chatbots in Practical Use Education

    Chatbot - Engaging - Easy to navigate - Easy to manage and optimize - Can be used for lead generation Hello, Goran. Our chatbot can help you in several different ways. Choose one of the options below:
  21. 21 - Fun Examples of Chatbots in Practical Use Education

    Chatbot - Engaging - Easy to navigate - Easy to manage and optimize - Can be used for lead generation Attention! You have landed on the fun place in the bot! Choose one of the available quizzes to get started:
  22. 22 - Fun Examples of Chatbots in Practical Use Education

    Chatbot - Engaging - Easy to navigate - Easy to manage and optimize - Can be used for lead generation 5. The following ad was not approved by Facebook. What do you think was the reason for that? “The best whiskey for men in 40, just like for you!” Personal attributes Promotes alcohol
  23. 23 - Fun Examples of Chatbots in Practical Use Education

    Chatbot - Engaging - Easy to navigate - Easy to manage and optimize - Can be used for lead generation Thank you. Calculating your points won… ⏳ Goran, you have won 5/10 points. You have great potential for a social media marketer and for the only purpose to motivate you further, we add 5% on your points won for a total of 10% discount for one of our next marketing courses.
  24. 24 It depends on many factors. How Expensive is To

    Implement a Chatbot? What’s your goal for using chatbot? Are you going to learn to build it yourself or hire a professional or a chatbot agency? What problem would your bot be solving for your customers? What chatbot platform will you be using?
  25. Chatbots save time. Chatbots can be used for much more

    than customer support. Conclusions! Chatbots are awesome. Chatbots are the future the present. Users like chatbots. Definitely a MUST in digital marketing. Create sales opportunities. (a must in ecommerce) Chatbots > Emails Chatbots > Apps
  26. Thank You Scan this QR code to find me online

    [email + social media]
  27. 27 Sources for this presentation: ➢ https://chatbotslife.com/chatbot-2019-trends-and-stats-with-insider-reports-fb71697deee4 ➢ https://www.bigcommerce.com/blog/chatbots/ ➢

    https://acquire.io/blog/chatbots-trends/ ➢ https://astrogrowth.com/facebook-messenger-guide/ ➢ https://www.tidio.com/blog/what-is-a-chatbot/ ➢ https://www.entrepreneur.com/article/337911 ➢ https://www.entrepreneur.com/topic/chatbots ➢ https://medium.com/nos-digital/exploring-chatbots-for-news-7f12d226c53d ➢ https://www.forbes.com/sites/bernardmarr/2019/08/02/why-ai-and-chatbots-need-personality/ ➢ https://chatbotslife.com/4-chatbot-articles-you-need-to-read-7fdfc50cbca3 ➢ https://www.barilliance.com/impact-website-personalization-conversion-rates/ ➢ https://chatbotslife.com/how-to-get-10x-sales-using-messenger-marketing-d3bda6c6b77a ➢ https://blog.hubspot.com/news-trends/live-chat-go-to-market-flaw ➢ https://www.gartner.com/en/newsroom/press-releases/2018-02-19-gartner-says-25-percent-of-customer-service- operations-will-use-virtual-customer-assistants-by-2020