Chatbots: in Digital Marketing: An expiring trend or an absolute must? [EN] - Goran Nikolov
WordCamp Thessaloniki 2019
In my speech, I will emphasize how chatbots grew to become an essential
part of everyone’s marketing strategy, their importance and the
possibilities they posses for businesses in all industries.
the present! It all started in 2016, when people started talking about a future that is largely automated and artificial intelligence rules all computer tasks. With Google, Microsoft and Amazon in the front line of chatbot industry, rest assured there’s a lot of stake here and a lot to gain. Chatbot industry overhyped? - Yes. Is it justified? - Yes.
specific goal, like to automate the most of your daily conversations with your customers. What Are They Actually? 4 Chatbots can: - Answer FAQ - Provide customer support - Work 24/7 - Engage customers - Help customers journey - Help in generating leads - Provide efficient giveaways, coupons or discounts
a look at some market numbers about chatbots, the chatbot markets is expected to reach roughly $1.2 billion on a global scale in less than ten years. By 2020, it is expected that 85% of customer interactions to be handled without a human agent. Furthermore, experts are predicting that the market will grow at a compounded annual growth rate of more than 24%. 23%+ of consumers who message businesses in the 4 major markets (USA, UK, India and Brazil) expect messaging to enable better customer experience organizations and businesses that provide services use artificial intelligence (AI) chatbots 69%
billion + X2 10% 33,000 Users use Messenger each month, with 1 billion messages sent between people and businesses on a daily basis. The number of messages sent to businesses on Facebook has doubled in the past year. Messenger accounts for over 10% of all mobile VoIP calls all over the world. With over 33,000 bots built on the Messenger platform and over 34,000 chatbot developers, it’s a large community that will always have your back.
0 apps per month and 75% downloaded only 2 or fewer. Messenger vs. Apps 12 $ Apps are more expensive Compared to chatbot development, app development is a much more expensive option. Login, network traffic, user interaction, everything about apps is more complex and less (traffic) cost-effective than chatbots. Apps are complex X Apps are out Apps are difficult to build Designing and building an Android or iOS app requires a lot of time, no matter how simple or complex the app.
it can sell! In today’s technology world, chatbots are becoming an essential part of every marketing strategy as they are finding use in many different industries. Small sized, medium sized and even large sized businesses, like Nike, Jordan and Spotify, are implementing chatbots in order to provide assistance to their customers. According to a study conducted by Gartner, more than 25% of customer service operations will use virtual customer assistants by 2020.
through pre-set items. Personalized communication According to data from Barilliance.com, personalized offer convert 1.7x times better than the generic ones. Benefits of Using Chatbots 14 Better and faster customer service Create sales opportunities Time savings According to a HubSpot research, about 82% of today’s buyers demand an instant response. Chatbots can boost your conversion rate by engaging every single visitor of your website.
non-human bot? There’s some great news – Hubspot’s research shows that 47% of consumers would buy items from a chatbot. In addition to that, according to chatbotslife.com, an e-commerce chatbot can increase the conversion rate by up to 25%! 47%
Chatbot - Engaging - Easy to navigate - Easy to manage and optimize - Can be used for lead generation SourceMX Academy is an academy for programming, designing, marketing and other digital skills courses.
Chatbot - Engaging - Easy to navigate - Easy to manage and optimize - Can be used for lead generation Hello, Goran. Our chatbot can help you in several different ways. Choose one of the options below:
Chatbot - Engaging - Easy to navigate - Easy to manage and optimize - Can be used for lead generation Attention! You have landed on the fun place in the bot! Choose one of the available quizzes to get started:
Chatbot - Engaging - Easy to navigate - Easy to manage and optimize - Can be used for lead generation 5. The following ad was not approved by Facebook. What do you think was the reason for that? “The best whiskey for men in 40, just like for you!” Personal attributes Promotes alcohol
Chatbot - Engaging - Easy to navigate - Easy to manage and optimize - Can be used for lead generation Thank you. Calculating your points won… ⏳ Goran, you have won 5/10 points. You have great potential for a social media marketer and for the only purpose to motivate you further, we add 5% on your points won for a total of 10% discount for one of our next marketing courses.
Implement a Chatbot? What’s your goal for using chatbot? Are you going to learn to build it yourself or hire a professional or a chatbot agency? What problem would your bot be solving for your customers? What chatbot platform will you be using?
than customer support. Conclusions! Chatbots are awesome. Chatbots are the future the present. Users like chatbots. Definitely a MUST in digital marketing. Create sales opportunities. (a must in ecommerce) Chatbots > Emails Chatbots > Apps
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