4 1 Choosing WordPress Simple technology Unlike OO PHP and MVC frameworks which are a bit hard to dive into, WordPress logic and structure are quite simple taking out all the complexity of installing, configuring, troubleshooting, debugging Expand abroad Clients don't like the fact that they’ll be tied with an agency in the long term so they seek solutions that will give them more freedom and flexibility Easier to find developers When it comes to sourcing new team members, it’s quite clear what skills are required for the ideal candidates. Unlike custom apps custom coded CMSs, working with an open-source CMS like WordPress grants that all team members have a mutual understanding of the various aspects and functionality Community & Support WordPress also comes with unprecedented support. This is in part to the extensive WordPress community where you can troubleshoot any question or concern through the WordPress Forums.