Hate Me Now, Love Me Later: Validate your business idea with WordPress! - Αλέξανδρος Μέλης

WordCamp Thessaloniki 2019

Οι 9 στις 10 ιδέες αποτυγχάνουν.

«Ναι, αλλά αυτό δεν θα συμβεί ποτέ με την δική μου ιδέα.»

Χμμμ….

Μαζί θα δούμε πώς μπορούμε να τεστάρουμε μια επιχειρηματική ιδέα, με τη βοήθεια του WordPress, πριν ξεκινήσουμε να γράφουμε κώδικα ή να ξοδεύουμε χρήματα στην υλοποίηση της.

9 out of 10 ideas fail

«Yes, but that will never happen to me.»

Hmmm….

Together we’ll see how we can test a business idea, with the help of WordPress, before we start writing code or spending money on it.

Transcript

1. Hate Me Now, Love Me Later: Validate your business idea with WordPress! Alexandros Melis @ UNFIT Marketing
2. 90% of new ideas fail.
3. If no one wants your product, you can not have a business.
4. Photo by Alfonso Navarro on Unsplash
5. Photo by Mael BALLAND on Unsplash
6. If you keep your ideas only for yourself, you cannot validate them. If you don’t validate them, you will probably fail.
7. Validation VS No Validation
8. Validate it before you build it.
9. Validate it before you spend money.
10. Validate it before you spend time.
11. In-person Idea Validation VS Idea Validation with WordPress
12. Photo by Dylan Gillis on Unsplash
13. In-person Idea Validation • How you currently solve this problem? • Do you want a solution that will solve this problem? • How many times will you use this type of solution? • How much will you pay for the complete solution and why?
14. Testing your idea with WordPress is about getting in front of potential customers fast, presenting your idea and looking for validation.
15. Drive traffic to a landing page with a “Buy” option. “Buy” takes user to an opt-in instead. BUY NOW
16. What you would need • One-page WordPress website • Google Analytics • Basic Digital advertising skills • Some cash
17. Market Validation Product Validation Idea Validation
18. Market Validation Questions • Is there a market for the product as a result of your business idea? • If there is the market, is it big enough? • Are there on the market people who are starving for the solution to the problem your product will solve?
19. Market Validation Tips • Google trends • Keyword Planner • Number of Downloads • Customer Reviews
20. Idea Validation Questions • Is it enough interest in the problem for your customers? • Am I tracking the proper KPI’s?
21. Landing Page Step 1 What is the problem you are solving?
22. Landing Page Step 2 Translate the features of your product into customer’s benefits.
23. Landing Page Step 3 Create a compelling call to action and get more visitors to take action.
24. Landing Page Questions • What is this? • Why should I care? • Who is it for? • How does it work? • What do I do now?
25. Idea Validation Tips • Different page for every test • Do not link on main menu • Save time with Page builders
26. Idea Validation Success Factor Conversion rate = The number of visitors that took action / The total number of visitors
27. Digital advertising Tools • Google Ads (Search Intent Targeting) • Facebook Ads (Demographic Targeting)
28. Google Ads Search Intent Targeting You are identifying potential customers by the searches they make online
29. Google Ads Focus on long tail keywords (keywords over 3-4 words) rather than users searching for generic information.
30. Facebook Ads Demographic Targeting You are identifying potential customers by who they are
31. Facebook Ads Define your persona. Your persona is a specific person who represents your target audience.
32. • Age • Educational level • Job status • Social interest • How get informed • Pain points Facebook Ads Photo by Etty Fidele on Unsplash
33. Digital Advertising Success Factor Click-through rate (CTR) = Total clicks that your ad receives / The number of times your ad is shown
34. Data Don’t Lie Photo by Agence Olloweb on Unsplash
35. If no one is buying then you’ll need to work on refining your landing page copy, re-evaluating your traffic sources, or even starting to reconsider your product.
37. • Fast Feedback Loop • Little Effort • Measurable • Targeted Why use idea validation?
38. alex@unfitmarketing.com LinkedIn: Alexandros Melis QUESTIONS?