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Hot Technical SEO Tips for Ecommerce Stores - Άννα Μοραγλή

Hot Technical SEO Tips for Ecommerce Stores - Άννα Μοραγλή

Τα πιο hot SEO τεχνικά προβληματά που δημιουργούνται σε ένα eshop και πως μπορείς να τα λύσεις.
Μύθοι & Αλήθειες για το technical SEO.
Πως χτίζουμε μια ολοκληρωμένη SEO στρατηγική για ένα ecommerce store.
Ποια είναι τα elements της ιδανική product page και product category page και πως την φτιάχνεις.

WordPress Greek Community

April 09, 2022
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  1. Hot Technical SEO Tips for Ecommerce

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  2. All the websites no ma
    tt
    er the size,
    industry, niche and revenue have 1 thing
    in common when it comes to SEO..
    🤔

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  3. 🤩OWN IT 🤩


    Own the process, the result and the progress.



    The Technical SEO is not done, once you
    delivered , a big list of issues..

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  4. The sh*tstorm


    Ecommerce store, selling sportswear


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  5. Find a source of truth


    #1


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  6. Not in here..


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  7. Zero third-party interpreta
    ti
    on.


    Log
    fi
    les provide a fast look at crawler behaviour.


    No wai
    ti
    ng for rankings or search console updates.

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  8. Log Files + Crawl Data


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  9. Google crawled size numbers -
    fi
    lters:


    95% of daily total crawl

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  10. "Let’s add rel=canonical”

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  11. Ok, this works..

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  12. This doesn’t..

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  13. What we just told to Google..

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  14. Always reduce abstrac
    ti
    on


    (Aka just
    fi
    x it)


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  15. Have you ever heard of
    Maslow’s Hierarchy of needs?

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  16. This is the Technical’s
    SEO Hierarchy of Needs

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  17. This is the Technical’s
    SEO Hierarchy of Needs

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  18. Ok, so what we need to
    fi
    x?


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  19. URL Fragments

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  20. URL Fragments
    Use 1 to 2 folders per URL


    h
    tt
    ps://example.com/folder1/folder2/folder/subfolder1/page-url
    h
    tt
    ps://example.com/folder1/page-url
    Use descrip
    ti
    ve names


    h
    tt
    ps://example.com/dog-food/page-url
    h
    tt
    ps://example.com/?531kas/page-url

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  21. URL Fragments
    Use 1 to 2 folders per URL


    h
    tt
    ps://example.com/folder1/folder2/folder/subfolder1/page-url
    h
    tt
    ps://example.com/folder1/page-url
    Use descrip
    ti
    ve names


    h
    tt
    ps://example.com/dog-food/page-url
    h
    tt
    ps://example.com/?531kas/page-url

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  22. Unsafe Characters to use
    Reserved Characters, but


    have to be encoded
    URL Fragments

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  23. Avoid crea
    ti
    ng
    di
    ff
    erent product
    pages, when the only
    di
    ff
    erence is the
    colour, quan
    ti
    ty, etc.
    Best Op
    ti
    on:

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  24. - Search Func
    ti
    on


    - Checkout


    - User Pro
    fi
    le


    - Login Page


    - Wishlist


    - Privacy Policy
    No-index


    low value pages

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  25. Improve cross-selling product options
    Add many recommendations, as
    it helps Google understand how
    pages are connected.


    Add ONLY super relevant
    product recommendations


    eg. Shirts > other shirts, NOT
    tops, trousers or dresses.


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  26. Structured Data
    Most important types of
    structured data for Ecommerce:


    -Price


    -Availability


    -Reviews


    -Product Name


    -Product Description


    -Image
    You can get RANKINGS


    because of Structured Data!

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  27. Check structured data with :validator.schema.org

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  28. Internal PageRank

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  29. Revamp naviga
    ti
    on to
    increase structural authority!

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  30. Look at the SERPs!


    Look at the actual Google’s page results and you’ll be able to:


    1. See clearly the search intent detected by Google


    2. See how to format your content
    Bonus


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  31. Hybrid SERPs?


    Try hybrid content.

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  32. Remember this:


    There are thousands of issues on a website.


    The bigger the website the more the issues.


    You can’t
    fi
    x them all.


    Priori
    ti
    za
    ti
    on is the key to not get lost. 🔥


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  33. How to priori
    ti
    ze the SEO tasks


    When I priori
    ti
    ze issues found, I take into considera
    ti
    on 2 things:


    🎈SEO impact: How much of an impact will this recommenda
    ti
    on likely have
    on the overall organic tra
    ffi
    c?


    🤖 Dev e
    ff
    ort: How much e
    ff
    ort this recommenda
    ti
    on take?


    Don't try to answer that yourself on behalf of the developer, ask them directly.


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  34. 🎯 High priority:


    Medium/Small Dev E
    ff
    ort + Medium/High SEO Impact


    🎯 Middle priority:


    Medium/High Dev E
    ff
    ort + Medium/ High SEO Impact


    🎯 Low priority:


    Medium/High Dev E
    ff
    ort + Low/Medium SEO Impact
    How to priori
    ti
    ze the SEO tasks


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  35. 🔥 This is essen
    ti
    al for large websites.


    Split recommenda
    ti
    ons by site templates eg.
    homepage, content hubs, product pages etc.


    Move on to the implementa
    ti
    on of high priority issues


    👉 Test and monitor every step of the way.


    👉 Test on dev environment before pushing live


    👉 When live, monitor changes on logs/tra
    ffi
    c/rankings
    How to priori
    ti
    ze the SEO tasks


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  36. Above all, keep in mind that there is no "Done"
    when it comes to Technical SEO.


    It is a con
    ti
    nuous process of improvement 🥰


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  37. SEO is not about google penal
    ti
    es..


    It’s a list of li
    tt
    le things, that are
    simple, but not easy

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  38. “Google will penalize your duplicate content”
    No, but…

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  39. Translate the SEO request
    to business need/result
    🦄

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  40. Do you have any ques
    ti
    ons?


    Find me on:


    Email: [email protected]


    Facebook: facebook.com/anna.moragli/


    LinkedIn: linkedin.com/in/anna-moragli/


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