currently visible Deals with data for: This I'm not embarassed to use the term MVC, and I won't reduce it to MV "Whatever". Ember focuses heavily on giving you an architecture that works for ambitious applications. We try to keep the conceptual space as small as possible, but we don't pretend that your models are "the JSON you get back from your server" or that you should just dump all the code that you call from your templates on a simple, disorganized object. Ember embraces OO and inheritance as a way of sharing and organizing your code. If you believe that OO is a mistake, you probably won't like Ember, and might want to try Angular.