We Are Social Media Storyteller

OUR SNS CREATIVE 1ճ͜͜ΛΫϦοΫͨ͠Β໼ҹΩʔͰਐΈ·͢

We Are Social Media Storyteller p.2 ͳ ͥ ࠓ ɺ
S N S Ϋ Ϧ Τ Π ς Ο ϒ ͕ ඞ ཁ ͳ ͷ ͔ ӨڹܕͱڞײܕͷϏδϡΞϧͱ͸ʁ

Reason τϨϯυ͸zӨڹz͔Βzڞײz΁ TIPS ৘ใΛ༩͑ΔͨΊʹऴ࢝͢Δʮ఻͑Δ৘ใʯ͔Βɺڞײੑͷߴ͍ϏδϡΞϧΛ Τϯδϯͱͯ͠ɺ৮Εͨਓͷίίϩʹʮ఻ΘΔʯൃ৴Λ໨ࢦ͠·͢ɻ p.3 p.3 ӨڹܕͱڞײܕͷϏδϡΞϧͱ͸ʁdͳͥࠓɺ4/4ΫϦΤΠςΟϒ͕ඞཁͳͷ͔d

ݱ୅ͷফඅऀʹಧ͘ ৽͍͠੾Γޱͷ ΫϦΤΠςΟϒͱ͸ 4/4ʹ͸λʔήοτʹ߹ΘͤͨޮՌతͳ ΫϦΤΠςΟϒ͕ɺΞΧ΢ϯτɾϒϥϯ υ͝ͱʹଘࡏ͠ɺͦͷ݁Ռ͕ϒϥϯσΟ ϯάͱͳΓɺϑΥϩϫʔ਺ʹ΋ݱΕ· ͢ɻιʔγϟϧϝσΟΞશ੝ͷ࣌୅ʹ͓͍ ͯɺϢʔβʔʹࢗ͞ΔΫϦΤΠςΟϒͷ اը͔Β੍࡞·ͰΛแׅతʹαϙʔτ͍
ͨ͠·͢ɻ ӨڹܕΫϦΤΠςΟϒ ڞײܕΫϦΤΠςΟϒ ೥ɺԣ඿%F/"ϕΠελʔζ ͸Նͷ޿ࠂʹʮαϚʔλΠϜϕΠ ελʔζʯͱͯ͠͸͜Ε·Ͱͱ͸ Ψ ϥ Ϧ ͱ ς ʔϚ Λ ม ͑ ͨ ޿ ࠂ Ϗ δϡΞϧΛى༻ɻϚʔέλʔ͕਺ ೥͔͚ͯங্͖͛ͨϢʔβʔ໨ઢ ͷϒϥϯσΟϯάͱ΋Ϛον͠ɺ ؍٬ಈһ਺͸࠷ଟΛه࿥ͨ͠ɻ τϨϯυ͸zӨڹz͔Βzڞײz΁ ϩδΧϧ Ϟϊ ಌΕ ด࠯త ඼࣭ ࣗ෼ΛߴΊͯ͘ΕΔ ΤϞʔγϣφϧ ίτ ਌ۙײ ։์త ࢟੎ ஥ؒʹͳΕΔ Ө ڹ ڞ ײ ༩͑ΔӨڹ p.4 p.4 Reason ӨڹܕͱڞײܕͷϏδϡΞϧͱ͸ʁdͳͥࠓɺ4/4ΫϦΤΠςΟϒ͕ඞཁͳͷ͔d

100 ౤ߘ 3,000 ϑΥϩϫʔ 1,000 ϑΥϩʔத ώʔί 100 ౤ߘ 3,000
ϑΥϩϫʔ 1,000 ϑΥϩʔத ώʔί p.5 ҹ৅ ಌΕ ਌ۙײ ൓Ԡ ͍͢͝ʂ ͍͍Ͷʂ ߦಈ ೝ஌ ϑΥϩʔ ੍࡞ίετ ίετߴ దਖ਼ίετ ཁٻ ΫΦϦςΟ ετʔϦʔੑ Ө ڹ ܕ ڞ ײ ܕ Өڹܕͱڞײܕͷ ϏδϡΞϧͷҧ͍ ͲͪΒͷϏδϡΞϧ΋ద੾ͳ ৔ॴͱํ๏Ͱ࢖͍෼͚Δ͜ͱͰ ΑΓޮՌΛൃشɻ Reason ӨڹܕͱڞײܕͷϏδϡΞϧͱ͸ʁdͳͥࠓɺ4/4ΫϦΤΠςΟϒ͕ඞཁͳͷ͔d

100 ౤ߘ 3,000 ϑΥϩϫʔ 1,000 ϑΥϩʔத ώʔί 100 ౤ߘ 3,000
ϑΥϩϫʔ 1,000 ϑΥϩʔத ώʔί ΪϟϥϦʔʹ౷Ұײ͕ͳ͍ͨΊ ΞΧ΢ϯτΛϑΥϩʔ͢Δཧ༝͕ͳ͍ βɾϥΠςΟϯάʹΑΔ ੩෺ࣸਅɻΧλϩάײ͕ڧ͘ɺ ڞײੑ͕௿͍ REASON1 આ໌తͳࣸਅ͗͢ΔͨΊʹ ςΩετίϛϡχέʔγϣϯʹ པΒ͟ΔΛಘͳ͍ REASON2 4/4Ͱ͍͍ͶʂͳϏδϡΞϧͰ λΠϜϥΠϯ͕๛͔ʹ ੜ׆ײΛ࿈૝ͤ͞ɺ͜Μͳ ϫϯγʔϯΛա͍ͨ͝͠ͱ͍͏ ڞײΛੜΉ͜ͱ͕ग़དྷΔ REASON1 γʔϯΛଊ͑ͨΧοτͰ ඃࣸମʹґଘͤͣʹੈք؍Λ දݱͰ͖͍ͯΔ REASON2 p.6 4 / 4 ʹ Ϛο ν ͨ͠ ڞ ײ Ͱ ͖ Δ͍͍ Ͷʂͳ Ϋ ϦΤΠςΟϒ Λ ܧ ଓ త ʹ ൃ ৴ Reason Өڹܕͱڞײܕͷҧ͍ Өڹܕͱڞײܕͷ ϏδϡΞϧͷҧ͍ 4/4ͱͷ૬ੑ˕ ڞײʹຒ΋Εͳ͍ɺΪϟϥϦʔͱ ϑΟʔυͰɺϒϥϯσΟϯάͷ ޲্ͱޮՌతͳΩϟϯϖʔϯ͕Մೳͳ ౔୆Λ࡞Γ্͛·͢ɻ Q : Ͳ ͷ Α ͏ ͳ ౤ ߘ Λ ݟ ͨ ͱ ͖ ʹ ɺ ͦ ͷ ঎ ඼ Λ ʰ ཉ ͠ ͍ ʱ ͱ ࢥ ͍ · ͢ ͔ ʁ ը૾͕ ͖Ε͍ͳ౤ߘ ಌΕͷਓͷ౤ߘ ϥΠϑελΠϧ͕ ࢀߟʹͳΔ౤ߘ ಺༰ʹ ڞײͨ͠౤ߘ ঎඼ͷମݧஊ͕ ॻ͔Εͨ౤ߘ ͦͷଞ 4/4Λݟͯ ʮཉ͍͠ʯͱࢥͬͨ ͜ͱ͸ͳ͍ τϨϯμʔζɿใಓࢿྉΑΓ ΠϯϑϧΤϯαʔܕ ϑΥϩϫʔܕ

ώʔί͕ಘҙͱ͢Δ͍͍ͶʂͳϏδϡΞϧ ̍೔ʹਓ͕໨ʹ͢ΔϚʔέςΟϯάϝοηʔδͷ਺͸ɺ̍ສͱ΋ݴΘΕɺߋʹɺਓ͕4/4ͰεΫϩʔ ϧ͠ͳ͕Βը૾ΛݟΔ࣌ؒ͸ͨͬͨͷඵͱ΋ɻώʔί͕ಘҙͱ͢Δʮ͍͍ͶʂʯͳϏδϡΞϧ ͸ɺ͜ͷ๲େͳ৘ใͷதͰ໨ΛҾ͖ɺΞΫγϣϯΛҾ͖ग़ࣸ͢ਅͰ͢ɻࢲ͕ͨͪఏҊ͢Δ͍͍Ͷʂ ΛҾ͖ग़͢ϏδϡΞϧ੍࡞ͷൿ݃͸ɺΫϦΤΠλʔ໨ઢͳΒͰ͸ͷઓཱུҊɾاըྗʹ͋Γ·͢ɻ Reason ӨڹܕͱڞײܕͷϏδϡΞϧͱ͸ʁdͳͥࠓɺ4/4ΫϦΤΠςΟϒ͕ඞཁͳͷ͔d ਓ͕໨ʹ͢ΔϚʔέςΟϯάϝοηʔδͷ਺͸ɺ ೥୅͸೔ͩͬͨ΋ͷ͕ɺ ࠓ΍̍ສʹͷ΅ΔͱݴΘΕ͍ͯ·͢ɻ
εΫϩʔϧ͠ͳ͕Βը૾ΛݟΔ࣌ؒ͸ ͨͬͨͷඵ ೔ ඵ ը૾ 10,000 1೔ 1.7ඵ 1ը૾ ਓ͕໨ʹ͢ΔϚʔέςΟϯάϝοηʔδ ͷ਺͸ɺ೥୅͸೔ͩͬͨ΋ͷ ͕ɺࠓ΍ສʹͷ΅ΔͱݴΘΕ͍ͯ·͢ɻ εΫϩʔϧ͠ͳ͕Βը૾ΛݟΔ࣌ ؒ͸ͨͬͨͷඵ ɾڞײΛݺͼɺόΠϥϧ͍ͯ͘͠ ɾೝ஌ͱΫϦΤΠςΟϒ΁ͷϑΝϯԽΛಉ࣌ʹୡ੒͢Δ ͞Βʹɾɾɾ ๲େͳ৘ใͷதͰɺ ໨ΛҾ͖ɺΞΫγϣϯΛҾ͖ग़͢ 1.2ສ ਓ͕໨ʹ͢ΔϚʔέςΟϯάϝοηʔδͷ਺͸ɺ ೥୅͸೔ͩͬͨ΋ͷ͕ɺ ࠓ΍̍ສʹͷ΅ΔͱݴΘΕ͍ͯ·͢ɻ εΫϩʔϧ͠ͳ͕Βը૾ΛݟΔ࣌ؒ͸ ͨͬͨͷඵ ೔ ඵ ը૾ p.7

We Are Social Media Storyteller ʮ S N S Ͱ
ݕ ࡧ ͢ Δ ʯ ͷ ͕ ౰ ͨ Γ લ ͷ ࣌ ୅ ΁ ߦಈ͸ňάάΔŉ͔ΒňλάΔŉ΁ p.8

Reason άάΔ͔ΒλάΔ΁γϑτ Ϣʔβʔͷ৘ใௐࠪߦಈ͸ɺʮάάΔʯ͔ΒʮλάΔʯ ΁ͱมԽɻʮˌϋογϡλάʯ͔Β৘ใΛूΊΔ͜ͱ ͕ ओ ྲྀ ͱ ͳ ͬͯ
͖ ͯ ͍ · ͢ɻ ৘ ใ ͱ ͷ ग़ ձ ͍ ͷ ৔ ͱ ͠ ͯ΋มԽΛ਱͍͛ͯ·͢ɻͦͷͨΊɺλάө͑Λૂͬ ͨઓུతͳίϯςϯπӡ༻ͱɺΞΧ΢ϯτͱϋογϡ λάͷؔ࿈ੑ͕ॏཁͰ͢ɻ ߦಈ͸ňάάΔŉ͔ΒňλάΔŉ΁dͳͥࠓɺ4/4ΫϦΤΠςΟϒ͕ඞཁͳͷ͔d S N S Ͱ ৘ ใ Λ ୳ ͢ ࣌ ୅ ΁ p.9

ݕࡧߦಈͷมԽ Reason ͋ͳͨ͸ɺ༡ͼʹߦ͘৔ॴΛݕࡧ͢Δࡍʹɺ ͲͷʮݕࡧπʔϧʯΛ࢖͍ͬͯ·͔͢ʁ 0 10 20 30 40 50
60 70 80 90 *OTUBHSBN ݕࡧΤϯδϯ (PPHMF :BIPPͳͲ 5XJUUFS ΞϓϦ εϚʔτ χϡʔεͳͲ 5JL5PL 'BDFCPPL ͦͷଞ 0.7 1.6 4.7 12.7 32.7 57.8 82.9 ͋ͳͨ͸ͲΜͳ࣌ʹʮϋογϡλά౤ߘʯɺ ΋͘͠͸ʮϋογϡλάݕࡧʯ͠·͔͢ʁ 0 7 13 20 27 33 40 47 53 60 ߦ͖͍ͨΧϑΣ Λ୳ͨ͢Ί ༑ୡͱ༡ͼʹ ߦ͘৔ॴΛ ܾΊΔͨΊ ϑΝογϣϯͷ ίʔσͷ ࢀߟʹͳΔ ϝΠΫͷ ࢀߟʹͳΔ τϨϯυΛ೺Ѳ ͢ΔͨΊ ಉ͡झຯͷ ਓͱܨ͕ΔͨΊ ಌΕͷਓͷ ੜ׆Λ೷͖ݟ ͢ΔͨΊ ಉ͡ڥ۰ͷਓ ݁ࠗͳͲ ͷ ৘ใΛ஌ΔͨΊ ͦͷଞ ແճ౴ 0.4 6.2 6.2 14.4 26.7 27.8 29.1 37.6 52 56.4 © 4)*#6:"&/5&35"*/.&/5$PSQPSBUJPO"--3JHIUT3FTFSWFE ߦಈ͸ňάάΔŉ͔ΒňλάΔŉ΁dͳͥࠓɺ4/4ΫϦΤΠςΟϒ͕ඞཁͳͷ͔d p.10

We Are Social Media Storyteller Ϛ ʔ έ ς Ο
ϯ ά ࢹ ఺ ͷ ࢪ ࡦ 4/4Λى఺ʹ༷ͨ͠ʑͳϚʔέςΟϯάࢪࡦ

ೝ஌ ૌٻ ௐࠪ ঑ྭ ߦಈ ߟ͑ΒΕΔࢪࡦ ϦʔνΛ֫ಘ͢Δɻ ઓུతίϯςϯπൃ৴΍ɺ$7ͷߴ͍ 4/4 -*/&ެࣜ
ͷ׆༻ 4/4Ͱग़ձͬͨ঎඼΁ͷਂ͍ཧղΛఏڙ &$αΠτʹΑΔߪങߦಈͷఏڙ ߪങ͔Βͷ4/4γΣΞΛ঑ྭ ϋογϡλάΩϟϯϖʔϯࢪࡦ 4/4ΫϦΤΠςΟϒ੍࡞ɾ-*/& ϒϥϯυαΠτɾ৘ใαΠτ &$αΠτ 6($Ϣʔβʔੜ੒ίϯςϯπ Ambassador ϒϥϯυͱϢʔβʔͷߦಈ ΦʔΨχοΫͳ॥؀ Reason 10 4"7& ӨڹܕͱڞײܕͷϏδϡΞϧͱ͸ʁdͳͥࠓɺ4/4ΫϦΤΠςΟϒ͕ඞཁͳͷ͔d ϚʔέςΟϯάࢹ఺ͷࢪࡦ ϏδϡΞϧ΍Ξϓϩʔν͸ɺϢʔβʔͷεςʔδʹԠͯ͡ॊೈʹมԽͤ͞Δ͜ͱ͕ॏཁͰ͢ɻ

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We Are Social Media Storyteller

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OUR SNS CREATIVE 1ճ͜͜ΛΫϦοΫͨ͠Β໼ҹΩʔͰਐΈ·͢

We Are Social Media Storyteller p.2 ͳ ͥ ࠓ ɺ

Reason τϨϯυ͸zӨڹz͔Βzڞײz΁ TIPS ৘ใΛ༩͑ΔͨΊʹऴ࢝͢Δʮ఻͑Δ৘ใʯ͔Βɺڞײੑͷߴ͍ϏδϡΞϧΛ Τϯδϯͱͯ͠ɺ৮Εͨਓͷίίϩʹʮ఻ΘΔʯൃ৴Λ໨ࢦ͠·͢ɻ p.3 p.3 ӨڹܕͱڞײܕͷϏδϡΞϧͱ͸ʁdͳͥࠓɺ4/4ΫϦΤΠςΟϒ͕ඞཁͳͷ͔d

100 ౤ߘ 3,000 ϑΥϩϫʔ 1,000 ϑΥϩʔத ώʔί 100 ౤ߘ 3,000

100 ౤ߘ 3,000 ϑΥϩϫʔ 1,000 ϑΥϩʔத ώʔί 100 ౤ߘ 3,000

We Are Social Media Storyteller ʮ S N S Ͱ

Reason άάΔ͔ΒλάΔ΁γϑτ Ϣʔβʔͷ৘ใௐࠪߦಈ͸ɺʮάάΔʯ͔ΒʮλάΔʯ ΁ͱมԽɻʮˌϋογϡλάʯ͔Β৘ใΛूΊΔ͜ͱ ͕ ओ ྲྀ ͱ ͳ ͬͯ

ݕࡧߦಈͷมԽ Reason ͋ͳͨ͸ɺ༡ͼʹߦ͘৔ॴΛݕࡧ͢Δࡍʹɺ ͲͷʮݕࡧπʔϧʯΛ࢖͍ͬͯ·͔͢ʁ 0 10 20 30 40 50

We Are Social Media Storyteller Ϛ ʔ έ ς Ο

ೝ஌ ૌٻ ௐࠪ ঑ྭ ߦಈ ߟ͑ΒΕΔࢪࡦ ϦʔνΛ֫ಘ͢Δɻ ઓུతίϯςϯπൃ৴΍ɺ$7ͷߴ͍ 4/4 -*/&ެࣜ

THANK YOU