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We Are Social Media Storyteller
xico
July 29, 2021
Marketing & SEO
0
14k
We Are Social Media Storyteller
ヒーコのSNSクリエイティブサービスについて
xico
July 29, 2021
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Transcript
OUR SNS CREATIVE 1ճ͜͜ΛΫϦοΫͨ͠ΒҹΩʔͰਐΈ·͢
We Are Social Media Storyteller p.2 ͳ ͥ ࠓ ɺ
S N S Ϋ Ϧ Τ Π ς Ο ϒ ͕ ඞ ཁ ͳ ͷ ͔ ӨڹܕͱڞײܕͷϏδϡΞϧͱʁ
Reason τϨϯυzӨڹz͔Βzڞײz TIPS ใΛ༩͑ΔͨΊʹऴ࢝͢Δʮ͑Δใʯ͔Βɺڞײੑͷߴ͍ϏδϡΞϧΛ Τϯδϯͱͯ͠ɺ৮ΕͨਓͷίίϩʹʮΘΔʯൃ৴Λࢦ͠·͢ɻ p.3 p.3 ӨڹܕͱڞײܕͷϏδϡΞϧͱʁdͳͥࠓɺ4/4ΫϦΤΠςΟϒ͕ඞཁͳͷ͔d
ݱͷফඅऀʹಧ͘ ৽͍͠Γޱͷ ΫϦΤΠςΟϒͱ 4/4ʹλʔήοτʹ߹ΘͤͨޮՌతͳ ΫϦΤΠςΟϒ͕ɺΞΧϯτɾϒϥϯ υ͝ͱʹଘࡏ͠ɺͦͷ݁Ռ͕ϒϥϯσΟ ϯάͱͳΓɺϑΥϩϫʔʹݱΕ· ͢ɻιʔγϟϧϝσΟΞશͷ࣌ʹ͓͍ ͯɺϢʔβʔʹ͞ΔΫϦΤΠςΟϒͷ اը͔Β੍࡞·ͰΛแׅతʹαϙʔτ͍
ͨ͠·͢ɻ ӨڹܕΫϦΤΠςΟϒ ڞײܕΫϦΤΠςΟϒ ɺԣ%F/"ϕΠελʔζ ՆͷࠂʹʮαϚʔλΠϜϕΠ ελʔζʯͱͯ͜͠Ε·Ͱͱ Ψ ϥ Ϧ ͱ ς ʔϚ Λ ม ͑ ͨ ࠂ Ϗ δϡΞϧΛى༻ɻϚʔέλʔ͕ ͔͚ͯங্͖͛ͨϢʔβʔઢ ͷϒϥϯσΟϯάͱϚον͠ɺ ؍٬ಈһ࠷ଟΛهͨ͠ɻ τϨϯυzӨڹz͔Βzڞײz ϩδΧϧ Ϟϊ ಌΕ ดత ࣭ ࣗΛߴΊͯ͘ΕΔ ΤϞʔγϣφϧ ίτ ۙײ ։์త ࢟ ؒʹͳΕΔ Ө ڹ ڞ ײ ༩͑ΔӨڹ p.4 p.4 Reason ӨڹܕͱڞײܕͷϏδϡΞϧͱʁdͳͥࠓɺ4/4ΫϦΤΠςΟϒ͕ඞཁͳͷ͔d
100 ߘ 3,000 ϑΥϩϫʔ 1,000 ϑΥϩʔத ώʔί 100 ߘ 3,000
ϑΥϩϫʔ 1,000 ϑΥϩʔத ώʔί p.5 ҹ ಌΕ ۙײ Ԡ ͍͢͝ʂ ͍͍Ͷʂ ߦಈ ೝ ϑΥϩʔ ੍࡞ίετ ίετߴ దਖ਼ίετ ཁٻ ΫΦϦςΟ ετʔϦʔੑ Ө ڹ ܕ ڞ ײ ܕ Өڹܕͱڞײܕͷ ϏδϡΞϧͷҧ͍ ͲͪΒͷϏδϡΞϧదͳ ॴͱํ๏Ͱ͍͚Δ͜ͱͰ ΑΓޮՌΛൃشɻ Reason ӨڹܕͱڞײܕͷϏδϡΞϧͱʁdͳͥࠓɺ4/4ΫϦΤΠςΟϒ͕ඞཁͳͷ͔d
100 ߘ 3,000 ϑΥϩϫʔ 1,000 ϑΥϩʔத ώʔί 100 ߘ 3,000
ϑΥϩϫʔ 1,000 ϑΥϩʔத ώʔί ΪϟϥϦʔʹ౷Ұײ͕ͳ͍ͨΊ ΞΧϯτΛϑΥϩʔ͢Δཧ༝͕ͳ͍ βɾϥΠςΟϯάʹΑΔ ੩ࣸਅɻΧλϩάײ͕ڧ͘ɺ ڞײੑ͕͍ REASON1 આ໌తͳࣸਅ͗͢ΔͨΊʹ ςΩετίϛϡχέʔγϣϯʹ པΒ͟ΔΛಘͳ͍ REASON2 4/4Ͱ͍͍ͶʂͳϏδϡΞϧͰ λΠϜϥΠϯ͕๛͔ʹ ੜ׆ײΛ࿈ͤ͞ɺ͜Μͳ ϫϯγʔϯΛա͍ͨ͝͠ͱ͍͏ ڞײΛੜΉ͜ͱ͕ग़དྷΔ REASON1 γʔϯΛଊ͑ͨΧοτͰ ඃࣸମʹґଘͤͣʹੈք؍Λ දݱͰ͖͍ͯΔ REASON2 p.6 4 / 4 ʹ Ϛο ν ͨ͠ ڞ ײ Ͱ ͖ Δ͍͍ Ͷʂͳ Ϋ ϦΤΠςΟϒ Λ ܧ ଓ త ʹ ൃ ৴ Reason Өڹܕͱڞײܕͷҧ͍ Өڹܕͱڞײܕͷ ϏδϡΞϧͷҧ͍ 4/4ͱͷ૬ੑ˕ ڞײʹຒΕͳ͍ɺΪϟϥϦʔͱ ϑΟʔυͰɺϒϥϯσΟϯάͷ ্ͱޮՌతͳΩϟϯϖʔϯ͕Մೳͳ Λ࡞Γ্͛·͢ɻ Q : Ͳ ͷ Α ͏ ͳ ߘ Λ ݟ ͨ ͱ ͖ ʹ ɺ ͦ ͷ Λ ʰ ཉ ͠ ͍ ʱ ͱ ࢥ ͍ · ͢ ͔ ʁ ը૾͕ ͖Ε͍ͳߘ ಌΕͷਓͷߘ ϥΠϑελΠϧ͕ ࢀߟʹͳΔߘ ༰ʹ ڞײͨ͠ߘ ͷମݧஊ͕ ॻ͔Εͨߘ ͦͷଞ 4/4Λݟͯ ʮཉ͍͠ʯͱࢥͬͨ ͜ͱͳ͍ τϨϯμʔζɿใಓࢿྉΑΓ ΠϯϑϧΤϯαʔܕ ϑΥϩϫʔܕ
ώʔί͕ಘҙͱ͢Δ͍͍ͶʂͳϏδϡΞϧ ̍ʹਓ͕ʹ͢ΔϚʔέςΟϯάϝοηʔδͷɺ̍ສͱݴΘΕɺߋʹɺਓ͕4/4ͰεΫϩʔ ϧ͠ͳ͕Βը૾ΛݟΔ࣌ؒͨͬͨͷඵͱɻώʔί͕ಘҙͱ͢Δʮ͍͍ͶʂʯͳϏδϡΞϧ ɺ͜ͷେͳใͷதͰΛҾ͖ɺΞΫγϣϯΛҾ͖ग़ࣸ͢ਅͰ͢ɻࢲ͕ͨͪఏҊ͢Δ͍͍Ͷʂ ΛҾ͖ग़͢ϏδϡΞϧ੍࡞ͷൿ݃ɺΫϦΤΠλʔઢͳΒͰͷઓཱུҊɾاըྗʹ͋Γ·͢ɻ Reason ӨڹܕͱڞײܕͷϏδϡΞϧͱʁdͳͥࠓɺ4/4ΫϦΤΠςΟϒ͕ඞཁͳͷ͔d ਓ͕ʹ͢ΔϚʔέςΟϯάϝοηʔδͷɺ ͩͬͨͷ͕ɺ ࠓ̍ສʹͷ΅ΔͱݴΘΕ͍ͯ·͢ɻ
εΫϩʔϧ͠ͳ͕Βը૾ΛݟΔ࣌ؒ ͨͬͨͷඵ ඵ ը૾ 10,000 1 1.7ඵ 1ը૾ ਓ͕ʹ͢ΔϚʔέςΟϯάϝοηʔδ ͷɺͩͬͨͷ ͕ɺࠓສʹͷ΅ΔͱݴΘΕ͍ͯ·͢ɻ εΫϩʔϧ͠ͳ͕Βը૾ΛݟΔ࣌ ؒͨͬͨͷඵ ɾڞײΛݺͼɺόΠϥϧ͍ͯ͘͠ ɾೝͱΫϦΤΠςΟϒͷϑΝϯԽΛಉ࣌ʹୡ͢Δ ͞Βʹɾɾɾ େͳใͷதͰɺ ΛҾ͖ɺΞΫγϣϯΛҾ͖ग़͢ 1.2ສ ਓ͕ʹ͢ΔϚʔέςΟϯάϝοηʔδͷɺ ͩͬͨͷ͕ɺ ࠓ̍ສʹͷ΅ΔͱݴΘΕ͍ͯ·͢ɻ εΫϩʔϧ͠ͳ͕Βը૾ΛݟΔ࣌ؒ ͨͬͨͷඵ ඵ ը૾ p.7
We Are Social Media Storyteller ʮ S N S Ͱ
ݕ ࡧ ͢ Δ ʯ ͷ ͕ ͨ Γ લ ͷ ࣌ ߦಈňάάΔʼn͔ΒňλάΔʼn p.8
Reason άάΔ͔ΒλάΔγϑτ ϢʔβʔͷใௐࠪߦಈɺʮάάΔʯ͔ΒʮλάΔʯ ͱมԽɻʮˌϋογϡλάʯ͔ΒใΛूΊΔ͜ͱ ͕ ओ ྲྀ ͱ ͳ ͬͯ
͖ ͯ ͍ · ͢ɻ ใ ͱ ͷ ग़ ձ ͍ ͷ ͱ ͠ ͯมԽΛ͍͛ͯ·͢ɻͦͷͨΊɺλάө͑Λૂͬ ͨઓུతͳίϯςϯπӡ༻ͱɺΞΧϯτͱϋογϡ λάͷؔ࿈ੑ͕ॏཁͰ͢ɻ ߦಈňάάΔʼn͔ΒňλάΔʼndͳͥࠓɺ4/4ΫϦΤΠςΟϒ͕ඞཁͳͷ͔d S N S Ͱ ใ Λ ୳ ͢ ࣌ p.9
ݕࡧߦಈͷมԽ Reason ͋ͳͨɺ༡ͼʹߦ͘ॴΛݕࡧ͢Δࡍʹɺ ͲͷʮݕࡧπʔϧʯΛ͍ͬͯ·͔͢ʁ 0 10 20 30 40 50
60 70 80 90 *OTUBHSBN ݕࡧΤϯδϯ (PPHMF :BIPPͳͲ 5XJUUFS ΞϓϦ εϚʔτ χϡʔεͳͲ 5JL5PL 'BDFCPPL ͦͷଞ 0.7 1.6 4.7 12.7 32.7 57.8 82.9 ͋ͳͨͲΜͳ࣌ʹʮϋογϡλάߘʯɺ ͘͠ʮϋογϡλάݕࡧʯ͠·͔͢ʁ 0 7 13 20 27 33 40 47 53 60 ߦ͖͍ͨΧϑΣ Λ୳ͨ͢Ί ༑ୡͱ༡ͼʹ ߦ͘ॴΛ ܾΊΔͨΊ ϑΝογϣϯͷ ίʔσͷ ࢀߟʹͳΔ ϝΠΫͷ ࢀߟʹͳΔ τϨϯυΛѲ ͢ΔͨΊ ಉ͡झຯͷ ਓͱܨ͕ΔͨΊ ಌΕͷਓͷ ੜ׆Λ͖ݟ ͢ΔͨΊ ಉ͡ڥ۰ͷਓ ݁ࠗͳͲ ͷ ใΛΔͨΊ ͦͷଞ ແճ 0.4 6.2 6.2 14.4 26.7 27.8 29.1 37.6 52 56.4 © 4)*#6:"&/5&35"*/.&/5$PSQPSBUJPO"--3JHIUT3FTFSWFE ߦಈňάάΔʼn͔ΒňλάΔʼndͳͥࠓɺ4/4ΫϦΤΠςΟϒ͕ඞཁͳͷ͔d p.10
We Are Social Media Storyteller Ϛ ʔ έ ς Ο
ϯ ά ࢹ ͷ ࢪ ࡦ 4/4Λىʹ༷ͨ͠ʑͳϚʔέςΟϯάࢪࡦ
ೝ ૌٻ ௐࠪ ྭ ߦಈ ߟ͑ΒΕΔࢪࡦ ϦʔνΛ֫ಘ͢Δɻ ઓུతίϯςϯπൃ৴ɺ$7ͷߴ͍ 4/4 -*/&ެࣜ
ͷ׆༻ 4/4Ͱग़ձͬͨͷਂ͍ཧղΛఏڙ &$αΠτʹΑΔߪങߦಈͷఏڙ ߪങ͔Βͷ4/4γΣΞΛྭ ϋογϡλάΩϟϯϖʔϯࢪࡦ 4/4ΫϦΤΠςΟϒ੍࡞ɾ-*/& ϒϥϯυαΠτɾใαΠτ &$αΠτ 6($Ϣʔβʔੜίϯςϯπ Ambassador ϒϥϯυͱϢʔβʔͷߦಈ ΦʔΨχοΫͳ॥ Reason 10 4"7& ӨڹܕͱڞײܕͷϏδϡΞϧͱʁdͳͥࠓɺ4/4ΫϦΤΠςΟϒ͕ඞཁͳͷ͔d ϚʔέςΟϯάࢹͷࢪࡦ ϏδϡΞϧΞϓϩʔνɺϢʔβʔͷεςʔδʹԠͯ͡ॊೈʹมԽͤ͞Δ͜ͱ͕ॏཁͰ͢ɻ
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