Polish the diamond - Get creative in idea generation

This was my talk in UX Camp Brighton 2018. It was about 4 techniques to be creative in idea generation within double diamond design thinking approach.

Transcript

1. Design Thinking Polish your diamond Creativity in Idea Generation 
 Zan Sum | UX Camp Brighton | 24 Mar 2018
2. Welcome I’m Zan Sum W h o a r e y o u ? MSc HCID UX Designer Creator Workshop Warrior* P.S. Coffee lover * What kind of designer are you? H e l l o @ z a n s u m
3. Polish your diamond Warm up 01 02 03 04 @ z a n s u m R e a d y ? L e t ’ s S t a r t
4. Creativity What is creativity? “Creativity is distinguishing characteristics of human excellence in every area of behaviour” —
 Paul Torrance W h o i s c r e a t i v e ? @ z a n s u m L e t ’ s t h i n k W h y d o w e n e e d i t ?
5. Creativity What is creativity? @ z a n s u m L e t ’ s t h i n k Fluency Flexibility Originality Elaboration
6. Creativity 
 in 
 design Double Diamond Approach Where do we need creativity? L e t ’ s u s e
7. Creativity 
 in 
 design Double Diamond Approach Where do we need creativity? Divergent Phase. L e t ’ s u s e
8. Polish your diamond Dance 01 02 03 04 @ z a n s u m L e t ’ s p r a c t i c e C r e a t e a m e n t a l s t a t e 
 f o r c r e a t i v i t y t a k e s p l a c e .
9. Polish your diamond 01 03 04 Imagery Trek 02 @ z a n s u m L e t ’ s p r a c t i c e G e t s t i m u l u s f r o m o u r s u r r o u n d i n g s 
 B e c u r i o u s
10. Polish your diamond 01 03 04 Imagery Trek 02 @ z a n s u m L e t ’ s p r a c t i c e 1. Generate 10-20 words from problem statement 2. Choose 1 word 3. Go out to look for inspiration 4. Bring back 1 physical and 1 digital things 5. Discuss 6. Develop ideas into sketches to show new solution 7. Refine challenge statement
11. Polish your diamond 01 02 04 Analogical mapping 03 @ z a n s u m L e t ’ s p r a c t i c e L e a r n f r o m o t h e r s
12. Polish your diamond 01 02 04 Analogical mapping 03 @ z a n s u m L e t ’ s p r a c t i c e 1. Pick two domains
 (close / remote / fantasy) 2. Pick an analogies 
 (Actions / Ideas / Features / Constraints) 3. Make a story
13. Polish your diamond 01 02 04 Analogical mapping 03 @ z a n s u m L e t ’ s p r a c t i c e E x a m p l e Body builder 8 packs coach wants follows plans Debt saving Financial advisor wants follows plans
14. Polish your diamond 01 02 04 Analogical mapping - 3 mins 03 @ z a n s u m L e t ’ s p r a c t i c e 1. Say hello 2. Pick a domain 
 e.g. industry you work — bank industry
 e.g. current issues — Cambridge Analytics 3. Pick an analogy 4. Make a story 5. Share Body builder 8 packs coach has follows plans
15. Polish your diamond 01 02 03 Crazy mix and match 04 @ z a n s u m L e t ’ s C o n t i n u e C o n n e c t t h e i m p o s s i b l e
16. Thoughts Discussion Time @ z a n s u m L e t ’ s t a l k
17. Polish your diamond We have talked about @ z a n s u m L e t ’ s c o n c l u d e D a n c e I m a g e r y T r e k A n a l o g i c a l m a p p i n g M i x a n d M a t c h
18. See you soon Thank you for coming! @ z a n s u m L e t ’ s c o n n e c t D a n c e I m a g e r y T r e k A n a l o g i c a l m a p p i n g M i x a n d M a t c h 
 O 
 N 
 D @ z a n s u m h e y @ z a n s u m . c o m