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How to structure content | Contensis user group, London 2016

Zengenti
October 10, 2016

How to structure content | Contensis user group, London 2016

Jonathan Lewis, chief commercial officer at Zengenti, takes us through the processes and thinking behind structuring content. Learn about and make sense of complex pieces of information.

Zengenti

October 10, 2016
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  1. How to structure content Jonathan Lewis H T T P

    S : // W W W. F L I C K R . C O M / P H O T O S / S E A N - B /
  2. For a content model, we're looking to find the content

    types we use. We're a=er informa?on, and a way to both manage it and use it. Models T H E P O I N T O F C O N T E N T M O D E L L I N G H T T P S : // W W W. F L I C K R . C O M / P H O T O S / B A R N E Y M O S S /
  3. We will • properly understand our content • be beBer

    placed to manage and curate our content • be given more parts from which we can build The act of modelling benefits us H T T P S : // W W W. F L I C K R . C O M / P H O T O S / S E A N - B /
  4. We can • start building more interac?ve user journeys •

    deliver services online that we haven’t before • make beBer use of exis?ng tools (like CRMs & marke?ng apps) • break away from the webpage as our only reference to content H T T P S : // W W W. F L I C K R . C O M / P H O T O S / P L D M S /
  5. What is this thing? H T T P S :

    // W W W. F L I C K R . C O M / P H O T O S / S E A N - B /
  6. What makes up this thing? H T T P S

    : // W W W. F L I C K R . C O M / P H O T O S / YA K E T Y YA K YA K /
  7. What types of things make up this thing? H T

    T P S : // W W W. F L I C K R . C O M / P H O T O S / W A R C O N /
  8. What can we do with these types? H T T

    P S : // W W W. F L I C K R . C O M / P H O T O S / W A R C O N /
  9. So, what’s a village? A place A physical loca?on Coordinates

    on a map A set of boundaries A place you can get to A place within other places It's got places within it H T T P S : // W W W. F L I C K R . C O M / P H O T O S / C C H A N A /
  10. An idenTty So, what’s a village? A collec?on of stories

    The home of famous people Winner of Britain in Bloom Known for its pubs Known for its WI jams H T T P S : // W W W. F L I C K R . C O M / P H O T O S / C C H A N A /
  11. A collecTon of things So, what’s a village? H T

    T P S : // W W W. F L I C K R . C O M / P H O T O S / C C H A N A /
  12. Let’s build one. H T T P S : //

    W W W. F L I C K R . C O M / P H O T O S / YA K E T Y YA K YA K /
  13. Content types for a village •Page-style content •Blog posts •Snippets

    •No?ces •Planning applica?ons WriUen copy of various lengths •Biographies •Councilpersons •Mayors •Famous people •Infamous people H T T P S : // W W W. F L I C K R . C O M / P H O T O S / YA K E T Y YA K YA K / Images & Video
  14. • Coordinates of points (centre, boundaries, addresses) • Postcodes •

    Dates (founded, changed boundaries etc.) • Twinned with • Links (e.g. to county or district council) Content types for a village Metadata H T T P S : // W W W. F L I C K R . C O M / P H O T O S / YA K E T Y YA K YA K /
  15. What can we do with content types? C O U

    L D W E D O T H I S W I T H A T R A D I T I O N A L W E B PA G E ? H T T P S : // W W W. F L I C K R . C O M / P H O T O S / Z A B D I E L /