How to structure content | Contensis user group, London 2016
Jonathan Lewis, chief commercial officer at Zengenti, takes us through the processes and thinking behind structuring content. Learn about and make sense of complex pieces of information.
types we use. We're a=er informa?on, and a way to both manage it and use it. Models T H E P O I N T O F C O N T E N T M O D E L L I N G H T T P S : // W W W. F L I C K R . C O M / P H O T O S / B A R N E Y M O S S /
placed to manage and curate our content • be given more parts from which we can build The act of modelling benefits us H T T P S : // W W W. F L I C K R . C O M / P H O T O S / S E A N - B /
deliver services online that we haven’t before • make beBer use of exis?ng tools (like CRMs & marke?ng apps) • break away from the webpage as our only reference to content H T T P S : // W W W. F L I C K R . C O M / P H O T O S / P L D M S /
on a map A set of boundaries A place you can get to A place within other places It's got places within it H T T P S : // W W W. F L I C K R . C O M / P H O T O S / C C H A N A /
The home of famous people Winner of Britain in Bloom Known for its pubs Known for its WI jams H T T P S : // W W W. F L I C K R . C O M / P H O T O S / C C H A N A /
•No?ces •Planning applica?ons WriUen copy of various lengths •Biographies •Councilpersons •Mayors •Famous people •Infamous people H T T P S : // W W W. F L I C K R . C O M / P H O T O S / YA K E T Y YA K YA K / Images & Video
Dates (founded, changed boundaries etc.) • Twinned with • Links (e.g. to county or district council) Content types for a village Metadata H T T P S : // W W W. F L I C K R . C O M / P H O T O S / YA K E T Y YA K YA K /