BMTC19: Q&A with BeerAdvocate & Good Beer Hunting

All-Group Session – Q&A with BeerAdvocate & Good Beer Hunting: Curious about what makes some of the biggest, most reputable beer media print and online publications tick? Join us for a unique Q&A session with BeerAdvocate editor, Ben Keene, and Good Beer Hunting editorial team member, Bryan Roth. Ask them all the burning questions about the state of beer media, what gets their attention for good stories, how to pitch, and what beers they enjoy drinking! This session will be moderated by Ryan Newhouse.

Transcript

1. TAPROOM TRAVELERS: PROFILE OF CONSUMERS VISITING TAPROOMS 50+ MILES FROM HOME 20% 74% 26% 37% 63% 44% 0% 20% 40% 60% 80% Spend $100+ on beer each month Drink beer multiple times per week Household income >$75,000 Spend more, Drink less, Earn more Visited taproom Visited taproom 50+ miles from home 46% 56% 17% 66% 68% 31% 0% 20% 40% 60% 80% I frequently avoid supporting businesses that don't align to my personal values. I actively seek out products that are made by environmentally responsible organizations. I lean Liberal on most political issues. Politically Progressive Patrons Visited taproom Visited taproom 50+ miles from home 22% 9% 2% 7% 15% 48% 15% 15% 7% 36% 13% 11% 13% 21% 51% 27% 29% 18% 0% 20% 40% 60% Brewery websites State Guilds / Brewer Association Untappd RateBeer Beer Advocate Facebook Twitter Email from breweries Instagram How do you learn about new beers and beer-related events? Visited taproom Visited taproom 50+ miles from home The Dry Stuff: 2018 Q4 Regional Craft Beer Consumer Survey of residents of CA, CO, GA, NC, & TX, age 21+, who visited a taproom in the past 12 months, n=1,592