#IFBC18: Put Your Food Photography to Work for You

Photographer Christina Peters shares how to sell your food photography without sponsored posts or recipe development! In this session she’ll discuss the two categories of food photography clients: Client Direct and Agency Clients, and how to find and approach them.

Transcript

1. FOOD PHOTOGRAPHY CLUB PUT YOUR FOOD PHOTOGRAPHY TO WORK FOR YOU WITH CHRISTINA PETERS
2. Introduction • Professional food photographer 25 years WWW.FOODPHOTOGRAPHYCLUB.COM
3. Introduction • Professional food photographer 25 years • Los Angeles Area WWW.FOODPHOTOGRAPHYCLUB.COM
4. Introduction • Professional food photographer 25 years • Los Angeles Area • From Newark Delaware WWW.FOODPHOTOGRAPHYCLUB.COM
5. Introduction • Professional food photographer 25 years • Los Angeles Area • From Newark Delaware • Been in LA for 29 years WWW.FOODPHOTOGRAPHYCLUB.COM
6. Introduction • Professional food photographer 25 years • Los Angeles Area • From Newark Delaware • Been in LA for 29 years • Been teaching workshops since 2011 WWW.FOODPHOTOGRAPHYCLUB.COM
7. Introduction • Professional food photographer 25 years • Los Angeles Area • From Newark Delaware • Been in LA for 29 years • Been teaching workshops since 2011 • Membership site teaching food photography WWW.FOODPHOTOGRAPHYCLUB.COM
8. Introduction • Professional food photographer 25 years • Los Angeles Area • From Newark Delaware • Been in LA for 29 years • Been teaching workshops since 2011 • Membership site teaching food photography • Still a working food photographer WWW.FOODPHOTOGRAPHYCLUB.COM
9. Agenda • Types of jobs WWW.FOODPHOTOGRAPHYCLUB.COM
10. Agenda • Types of jobs • Different types of food photography clients WWW.FOODPHOTOGRAPHYCLUB.COM
11. Agenda • Types of jobs • Different types of food photography clients • When it’s appropriate to approach these clients WWW.FOODPHOTOGRAPHYCLUB.COM
12. Agenda • Types of jobs • Different types of food photography clients • When it’s appropriate to approach these clients • How to find them WWW.FOODPHOTOGRAPHYCLUB.COM
13. Agenda • Types of jobs • Different types of food photography clients • When it’s appropriate to approach these clients • How to find them • How to approach them WWW.FOODPHOTOGRAPHYCLUB.COM
14. Types Of Jobs • Working at a company in their studio WWW.FOODPHOTOGRAPHYCLUB.COM
15. Types Of Jobs • Working at a company in their studio • Stock Photography WWW.FOODPHOTOGRAPHYCLUB.COM
16. Types Of Jobs • Working at a company in their studio • Stock Photography • Selling Art Prints WWW.FOODPHOTOGRAPHYCLUB.COM
17. Types Of Jobs • Working at a company in their studio • Stock Photography • Selling Art Prints • Commissioned Work WWW.FOODPHOTOGRAPHYCLUB.COM
18. Types of Commissioned Work • Client Direct – you work one on one with the end client WWW.FOODPHOTOGRAPHYCLUB.COM
19. Types of Commissioned Work • Client Direct – you work one on one with the end client • Agency Clients – you work with an agency or a rep on behalf of the client WWW.FOODPHOTOGRAPHYCLUB.COM
20. Types of Commissioned Work • Client Direct – you work one on one with the end client • Agency Clients – you work with an agency or a rep on behalf of the client • When starting out, do not approach the big agency clients yet WWW.FOODPHOTOGRAPHYCLUB.COM
21. Types of Commissioned Work • Client Direct – you work one on one with the end client • Agency Clients – you work with an agency or a rep on behalf of the client • When starting out, do not approach the big agency clients yet • Get some jobs under your belt first WWW.FOODPHOTOGRAPHYCLUB.COM
22. Client Direct - 12 • Restaurants WWW.FOODPHOTOGRAPHYCLUB.COM
23. Client Direct - 12 • Restaurants • Food Manufacturer/Processor WWW.FOODPHOTOGRAPHYCLUB.COM
24. Client Direct - 12 • Restaurants • Food Manufacturer/Processor • Food & Health Magazines WWW.FOODPHOTOGRAPHYCLUB.COM
25. Client Direct - 12 • Restaurants • Food Manufacturer/Processor • Food & Health Magazines • Book Publishers WWW.FOODPHOTOGRAPHYCLUB.COM
26. Client Direct - 12 • Restaurants • Food Manufacturer/Processor • Food & Health Magazines • Book Publishers • eCommerce – food delivery WWW.FOODPHOTOGRAPHYCLUB.COM
27. Client Direct - 12 • Restaurants • Food Manufacturer/Processor • Food & Health Magazines • Book Publishers • eCommerce – food delivery • eCommerce – menu planning WWW.FOODPHOTOGRAPHYCLUB.COM
28. Client Direct - 12 • Restaurants • Food Manufacturer/Processor • Food & Health Magazines • Book Publishers • eCommerce – food delivery • eCommerce – menu planning • eCommerce – specialty stores WWW.FOODPHOTOGRAPHYCLUB.COM
29. Client Direct - 12 • Restaurants • Food Manufacturer/Processor • Food & Health Magazines • Book Publishers • eCommerce – food delivery • eCommerce – menu planning • eCommerce – specialty stores • High End Grocery Stores WWW.FOODPHOTOGRAPHYCLUB.COM
30. Client Direct - 12 • Restaurants • Food Manufacturer/Processor • Food & Health Magazines • Book Publishers • eCommerce – food delivery • eCommerce – menu planning • eCommerce – specialty stores • High End Grocery Stores • Specialty Food Stores WWW.FOODPHOTOGRAPHYCLUB.COM
31. Client Direct - 12 • Gift shops that sell food items WWW.FOODPHOTOGRAPHYCLUB.COM
32. Client Direct - 12 • Gift shops that sell food items • Smaller boutique hotels with restaurants WWW.FOODPHOTOGRAPHYCLUB.COM
33. Client Direct - 12 • Gift shops that sell food items • Smaller boutique hotels with restaurants • Established bed and breakfasts WWW.FOODPHOTOGRAPHYCLUB.COM
34. Agency Clients - 6 • PR Firms for Restaurants or Food WWW.FOODPHOTOGRAPHYCLUB.COM
35. Agency Clients - 6 • PR Firms for Restaurants or Food • Design Firms – Food Packaging WWW.FOODPHOTOGRAPHYCLUB.COM
36. Agency Clients - 6 • PR Firms for Restaurants or Food • Design Firms – Food Packaging • Ad Agencies WWW.FOODPHOTOGRAPHYCLUB.COM
37. Agency Clients - 6 • PR Firms for Restaurants or Food • Design Firms – Food Packaging • Ad Agencies • Social Media Agencies WWW.FOODPHOTOGRAPHYCLUB.COM
38. Agency Clients - 6 • PR Firms for Restaurants or Food • Design Firms – Food Packaging • Ad Agencies • Social Media Agencies • Stock Agencies WWW.FOODPHOTOGRAPHYCLUB.COM
39. Agency Clients - 6 • PR Firms for Restaurants or Food • Design Firms – Food Packaging • Ad Agencies • Social Media Agencies • Stock Agencies • Art Consultants (restaurants) WWW.FOODPHOTOGRAPHYCLUB.COM
40. Agency Clients - 6 • PR Firms for Restaurants or Food • Design Firms – Food Packaging • Ad Agencies • Social Media Agencies • Stock Agencies • Art Consultants (restaurants) WWW.FOODPHOTOGRAPHYCLUB.COM
41. AVOID! DO NOT SHOOT FOR THE COMPANIES THAT EXPLOIT PHOTOGRAPHERS – LIKE CERTAIN FOOD DELIVERY COMPANIES, AND OTHER “AGENCIES” THAT PAY SHOOTERS $50 PER SHOOT. WWW.FOODPHOTOGRAPHYCLUB.COM
42. Qualifying The Client • Restaurants – gross over 1M – but not a huge chain WWW.FOODPHOTOGRAPHYCLUB.COM
43. Qualifying The Client • Restaurants – gross over 1M – but not a huge chain • Food Manufacturer – nothing huge like Kraft WWW.FOODPHOTOGRAPHYCLUB.COM
44. Qualifying The Client • Restaurants – gross over 1M – but not a huge chain • Food Manufacturer – nothing huge like Kraft • With the other clients, same rule, not huge, but big enough to use advertising WWW.FOODPHOTOGRAPHYCLUB.COM
45. How To Find The Clients • Research on Google WWW.FOODPHOTOGRAPHYCLUB.COM
46. How To Find The Clients • Research on Google • Use Trip Advisor, Yelp WWW.FOODPHOTOGRAPHYCLUB.COM
47. How To Find The Clients • Research on Google • Use Trip Advisor, Yelp • For PR Firms, Google “Food and Beverage PR Firms in New Orleans” WWW.FOODPHOTOGRAPHYCLUB.COM
48. How To Find The Clients • Research on Google • Use Trip Advisor, Yelp • For PR Firms, Google “Food and Beverage PR Firms in New Orleans” • Buy lists for your area – from a reputable source (have customer service) WWW.FOODPHOTOGRAPHYCLUB.COM
49. How To Find The Clients • Research on Google • Use Trip Advisor, Yelp • For PR Firms, Google “Food and Beverage PR Firms in New Orleans” • Buy lists for your area – from a reputable source (have customer service) • Restaurant Trade Shows WWW.FOODPHOTOGRAPHYCLUB.COM
50. How To Find The Clients • Research on Google • Use Trip Advisor, Yelp • For PR Firms, Google “Food and Beverage PR Firms in New Orleans” • Buy lists for your area – from a reputable source (have customer service) • Restaurant Trade Shows • Food Events WWW.FOODPHOTOGRAPHYCLUB.COM
51. How To Find The Clients • Use marketing service companies – Agency Access, Yodelist WWW.FOODPHOTOGRAPHYCLUB.COM
52. How To Find The Clients • Use marketing service companies – Agency Access, Yodelist • Google Food Manufacturer in ___ WWW.FOODPHOTOGRAPHYCLUB.COM
53. How To Find The Clients • Use marketing service companies – Agency Access, Yodelist • Google Food Manufacturer in ___ • Google Food Company in ______ WWW.FOODPHOTOGRAPHYCLUB.COM
54. Example List #’s New Orleans • Food Stores – 386 in NO WWW.FOODPHOTOGRAPHYCLUB.COM
55. Example List #’s New Orleans • Food Stores – 386 in NO • Restaurants – over 1400 just in NO WWW.FOODPHOTOGRAPHYCLUB.COM
56. Example List #’s New Orleans • Food Stores – 386 in NO • Restaurants – over 1400 just in NO • Food Manufacturers - 117 WWW.FOODPHOTOGRAPHYCLUB.COM
57. Example List #’s New Orleans • Food Stores – 386 in NO • Restaurants – over 1400 just in NO • Food Manufacturers – 117 • Alcohol Manufacturers - 49 WWW.FOODPHOTOGRAPHYCLUB.COM
58. Example List #’s New Orleans • Food Stores – 386 in NO • Restaurants – over 1400 just in NO • Food Manufacturers – 117 • Alcohol Manufacturers – 49 • B & B’s - 124 WWW.FOODPHOTOGRAPHYCLUB.COM
59. Big City or Tiny Town • Los Angeles Co has about 30,000 restaurants WWW.FOODPHOTOGRAPHYCLUB.COM
60. Big City or Tiny Town • Los Angeles Co has about 30,000 restaurants • Big cities – you need to narrow down by gross sales, location WWW.FOODPHOTOGRAPHYCLUB.COM
61. Big City or Tiny Town • Los Angeles Co has about 30,000 restaurants • Big cities – you need to narrow down by gross sales, location • Tiny towns, you need to expand your search to all surrounding areas WWW.FOODPHOTOGRAPHYCLUB.COM
62. Making Your Lists • Do a combo of your own research with lists WWW.FOODPHOTOGRAPHYCLUB.COM
63. Making Your Lists • Do a combo of your own research with lists • Don’t use list companies that have no phone numbers WWW.FOODPHOTOGRAPHYCLUB.COM
64. Making Your Lists • Do a combo of your own research with lists • Don’t use list companies that have no phone numbers • You want to work with someone to tell them what you need to pull for the lists WWW.FOODPHOTOGRAPHYCLUB.COM
65. Making Your Lists • Do a combo of your own research with lists • Don’t use list companies that have no phone numbers • You want to work with someone to tell them what you need to pull for the lists • I like working with printers/marketing companies who handle it all WWW.FOODPHOTOGRAPHYCLUB.COM
66. Who To Contact • Restaurant managers or marketing directors – just ask them WWW.FOODPHOTOGRAPHYCLUB.COM
67. Who To Contact • Restaurant managers or marketing directors – just ask them • Stores, ask them who handles their advertising WWW.FOODPHOTOGRAPHYCLUB.COM
68. Who To Contact • Restaurant managers or marketing directors – just ask them • Stores, ask them who handles their advertising • PR firms, ask them who handles their photographers WWW.FOODPHOTOGRAPHYCLUB.COM
69. Who To Contact • Restaurant managers or marketing directors – just ask them • Stores, ask them who handles their advertising • PR firms, ask them who handles their photographers • Magazines, art buyer or art director or creative director, or photo editor WWW.FOODPHOTOGRAPHYCLUB.COM
70. Mini Marketing Plan • Make 6 postcards – 1 image each or get fancy with several on a big card WWW.FOODPHOTOGRAPHYCLUB.COM
71. Mini Marketing Plan • Make 6 postcards – 1 image each or get fancy with several on a big card • Have 6 other images ready for emails WWW.FOODPHOTOGRAPHYCLUB.COM
72. Mini Marketing Plan • Make 6 postcards – 1 image each or get fancy with several on a big card • Have 6 other images ready for emails • Month one send 1 PC WWW.FOODPHOTOGRAPHYCLUB.COM
73. Mini Marketing Plan • Make 6 postcards – 1 image each or get fancy with several on a big card • Have 6 other images ready for emails • Month one send 1 PC • Month two send 1 email WWW.FOODPHOTOGRAPHYCLUB.COM
74. Mini Marketing Plan • Make 6 postcards – 1 image each or get fancy with several on a big card • Have 6 other images ready for emails • Month one send 1 PC • Month two send 1 email • Repeat for the year WWW.FOODPHOTOGRAPHYCLUB.COM
75. Mini Marketing Plan • Make 6 postcards – 1 image each or get fancy with several on a big card • Have 6 other images ready for emails • Month one send 1 PC • Month two send 1 email • Repeat for the year • Follow Spam Laws WWW.FOODPHOTOGRAPHYCLUB.COM
76. Mini Marketing Plan • Make 6 postcards – 1 image each or get fancy with several on a big card • Have 6 other images ready for emails • Month one send 1 PC • Month two send 1 email • Repeat for the year • Follow Spam Laws • US Can Spam Act (Sept 2009) WWW.FOODPHOTOGRAPHYCLUB.COM
77. Mini Marketing Plan • Make 6 postcards – 1 image each or get fancy with several on a big card • Have 6 other images ready for emails • Month one send 1 PC • Month two send 1 email • Repeat for the year • Follow Spam Laws • US Can Spam Act (Sept 2009) WWW.FOODPHOTOGRAPHYCLUB.COM
78. Mini Marketing Plan • Make 6 postcards – 1 image each or get fancy with several on a big card • Have 6 other images ready for emails • Month one send 1 PC • Month two send 1 email • Repeat for the year • Follow Spam Laws • US Can Spam Act (Sept 2009) • Use a customer management system WWW.FOODPHOTOGRAPHYCLUB.COM
79. Thank You! Have any questions – just email me at cp@foodphotographyclub.com Happy Shooting! WWW.FOODPHOTOGRAPHYCLUB.COM
80. FOOD PHOTOGRAPHY CLUB WWW.FOODPHOTOGRAPHYCLUB.COM