Social Media 2.0 - Leah Kuck

1. Social Media 2.0 You’ve got the “What” down. Here’s the “Why” and the “How”
2. Meet Me, Leah Kuck Social Media and PR Specialist, Terrapin Beer Co. Instagram: @craftbeerproject Twitter: @crftbeerproject Resources from this talk will be available at: www.leahwk.com Me, working hard. Pic: Beer Street Journal
3. It’s 2017. You’re not just a writer, you’re a brand. We talk about brands like they’re people, and it works in reverse as well. Just look at Oprah. So when I refer to a brand, I’m actually talking about YOU!
4. Breaking it down: Social Media Marketing If • Social Media is a vehicle for people to share things And • Marketing is promoting a brand in order to sell products or services Then • Social Media Marketing is sharing content that promotes your brand.
5. Why is Social Media Marketing Important? Let’s play the “Why” game: • You sell things/events/experiences. You need… Brand Awareness • You write things on your own blog. You need… Site Traffic • You write things for other blogs, magazines, news papers. You need… to establish yourself as an expert
6. Social Media can help you reach people so that you can reach your goals. Social Media is about connecting with an audience that is interested in what you have to say, think, and sell.
7. Social Media 2.0 For Real This Time In case you knew that first part, but don’t know where to go from there Here’s the “How”
8. Breaking down the “How” Content Curation What Goes Where When to Post How to Fit All That Content On Your Profile.
9. The Name of the Game is Content Curation Content Curation is the process of gathering information relevant to a particular topic or area of interest.
10. Where to Get Content Save your own work: • From your website • Excel Spreadsheet Collect it from other places: • Encourage readers to share photos with a specific hashtag • Search and save content via • Google Alerts • Pinterest • Pocket (Firefox) • Re-share
11. The Big Three, What to Post and When. https://coschedule.com/blog/best-times-to-post-on-social-media/
12. Instagram Content Type: Photos Duh Short form text Yes Links to articles or products Sort of… Videos If they’re short!
13. Facebook Content Type: Photos Yes Short form text Yes! Links to articles or products Definitely Videos For sure
14. Twitter Content Type: Photos They’re helpful Short form text As long as it’s under 140 c. Links to articles or products For sure! Videos Just link to YouTube
15. Don’t Discount the Little Guys • LinkedIn • Share links to your work, photos of new products, or if you’re hiring collaborators! • YouTube • If you’re making videos, you know to put them here. • Pinterest • Share photos linked to articles, or product pages. • Untappd • Let people know what beers you’re drinking!
16. Strategically placed content can drive engagement, and help you build your audience. A wider audience = more engagement = more clicks = more ______________
17. Scheduling Social Media Pros Cons
18. The right scheduling tool can elevate your online presence. Finding a tool that fits with your goals can both save you time and your sanity.
19. How to Choose a Scheduling Tool • Does it support the platforms you’re on? • Social Media • Website • Can you easily upload and access your scheduled content? • Do you like the user interface? • Does it fit in your price range?
20. Hootsuite • Most major social networks • Excel content uploads • List view of scheduled content • Reply in-platform • Free and paid options
21. Buffer • Most major social networks • List view of scheduled content • Analytics • Free and paid options
22. CoSchedule • Most major social networks, including Pinterest • Wordpress compatability • Calendar view of scheduled content • “Best time” post option • Paid options
23. Questions?!