WBC17: Pitch Perfect – A look at the Blogger-PR Relationship

As a blogger, whether new or seasoned, you’ve heard about free wine samples to review, tastings to attend, press trips to wine country, media lunches at fabulous restaurants, and interviews with fascinating winemakers. You have also seen wineries sponsoring content or having bloggers act as brand ambassador or representative. How do bloggers get to that point, and what are the stories they can share for their best practices of working with wineries? What tips do bloggers have for wineries, to attract bloggers to them? Our panelists are successful bloggers Jana Seitzer, Rebecca Gomez Farrell, and Jeff Kralik with moderator Leeann Froese.

Transcript

1. PITCH PERFECT A look at the Blogger-PR Relationship W IN E BL O G GE RS CO N F ER ENC E 20 1 7
2. What are the lessons learned and best practices?
3. Meet Your Panelists Jana Seitzer, Rebecca Gomez Farrell, and Jeff Kralik moderator Leeann Froese
4. Jana Seitzer T / IG - @merlotmommy Rebecca Gomez Farrell T / IG - @thegourmez Jeff Kralik T - @masi3V IG - @thedrunkencyclist
5. Blogger’s Point of View
6. • Sample policies • Covering events or FAM trips • Receiving pitches Policies and Practices
7. What are the tools needed?
8. #sponsored #ad Sponsored Content
9. Q&A What about from the marketing side?