introducción_al_marketing__1_.pdf

introducción al marketing

Transcript

1. INTRODUCCIÓN AL MARKETING DIGITAL Isabella Rojas
2. ¿Qué es el marketing digital? CUALQUIER FORMA DE MERCADO DE PRODUCTOS O SERVICIO QUE INVOLUCRE DISPOSITIVOS ELECTRONICOS. PUBLICIDAD PUEDE REALIZARSE TANTO EN LINEA COMO EN OFFLINE 1. 2.COMUNICACIÓN 3.RELACIONES PÚBLICAS
3. SUGERENCIA SEGÚN SUS INTERESES. PERSONALIZACIÓN 1. 2.RASTREO DE INFORMACIÓN SEGÚN SUS BUSQUEDAS. 3.COMUNICACIÓN DIRECTA CON E L USUARIO. Características del marketing digital MENOS DINERO PARA LLEGAR AL PUBLICO OBJETIVO MASIVO 1. 2.LA INVERCIÓN ESTA MEJOR DEFINIDA 3.LOS RESULTADOS SE PUEDEN MEDIR
4. Optimización de motores de búsqueda (seo) Marketing Online Marketing de motores de búsqueda (sem) Marketing de contenido Social Media marketing (smm) Pago por clic (ppc) Marketing de afilados Email Marketing Mas información Aqui
5. Marketing offline mejorado Radio Marketing Marketing por telefono Offline Marketing Comerciales de radio. Patrocinio de programas. 1. 2. Comerciales de televisión. Telecompra. 1. 2. TV Marketing Vallas publicitarias electrónicas. Muestra de productos digitales. 1. 2. Marketing por mensaje de texto (promociones, cupones, fidelización) Códigos QR 1. 2.
6. Video offline marketing
7. Redes Sociales en Latinoamérica Facebook Whatsapp Youtouve Messenger We chat Instagram Twitter LinkedIn Snapchat Skype 2.410 millones 1.900 millones 1.500 millones 1.300 millones 1.083 millones 1.000 millones 326 millones 303 millones 302 millones 300 millones Dato: trecebits.com
8. Usuarios de Youtube en Sudamérica M exico Chile Colom bia Perú Argentina 100% 75% 50% 25% 0%
9. Presentations are communication tools that can be used as demonstrations, lectures, speeches, reports, and more. Presentations are communication tools that can be used as demonstrations, lectures, speeches, reports, and more. Presentations are communication tools that can be used as demonstrations, lectures, speeches, reports, and more. Add audio or record yourself talking over a presentation, then share your video with everyone. It’s excellent for capturing audiences beyond a one-time event. Pre-record to present anytime, anywhere
10. Feel calm and confident with a private screen to read your script and notes, view a timer, and know your upcoming slides. Point 1 Presentations are communication tools that can be used as demonstrations, lectures, speeches, reports, and more. Point 2 Presentations are communication tools that can be used as demonstrations, lectures, speeches, reports, and more. Point 3 Presentations are communication tools that can be used as demonstrations, lectures, speeches, reports, and more. Present like a pro using presenter view
11. Presentations are usually shown before an audience. It serves a variety of purposes, making presentations powerful tools for convincing and teaching. Presentations are usually shown before an audience. It serves a variety of purposes, making presentations powerful tools for convincing and teaching. Send surveys and questions your audience can answer on their devices. Engage with your audience using Live Q&A
12. Presentations are communication tools that can be used as demonstrations, lectures, speeches, reports, and more. Presentations are communication tools that can be used as demonstrations, lectures, speeches, reports, and more. Presentations are communication tools that can be used as demonstrations, lectures, speeches, reports, and more. Wow any audience with your presentation.
13. All in one place. Plan, Design, Present
15. Use these elements in your Canva presentation. Free Resource Page