Firebase Growth Hack

Analytics / Growth Hack with Firebase

Transcript

1. Firebase Growth Hack
   -
   #WeWork
   Norikazu Muramoto
   @1amageek
   Stamp Inc CEO
   Firebase Japan User Group Organizer
   

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2. Norikazu Muramoto
   @1amageek
   Stamp Inc CEO
   

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3. Stamp Inc
   

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4. About our business
   

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5. ߴ଎ϓϩτλΠϓͷ੍࡞
   

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6. ந৅తͳϦΫΤετ
   

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7. ໌֬Խ͢Δ
   

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8. ϓϥΠΦϦςΟΛܾΊΔ
   

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9. ΍Βͳ͍͜ͱΛܾΊΔ
   

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10. MVP
    Minimum Viable Product
    

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11. ͜ͷதͰϏδωε100%
    ੒ޭͤ͞Δํ͍Βͬ͠Ό͍·͔͢ʁ
    

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12. ΞΠσΞ͕࣮ݱ͢Δ·Ͱ
    

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13. αʔόʔαΠυΤϯδχΞ ΫϥΠΞϯταΠυΤϯδχΞ
    + = 400ສԁ
    

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14. x = 1200ສԁ
    400ສԁ 3ϲ݄
    

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15. 1200ສԁ
    ΞΠσΞΛϓϩμΫτʹ͢Δֹۚ
    

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16. 1 / 3
    

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17. 1 / 3
    ΞΠσΞ͕Ϗδωεʹͳͬͨ਺
    

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18. 3600ສԁ
    ΞΠσΞΛϏδωε͢Δʹ͢Δֹۚ
    

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19. ࠷ॳͷίετΛখ͘͢͞Δ͜ͱ͸ॏཁ
    

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20. MVP
    

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21. Komerco by ΫοΫύου
    2ϲ݄ͰMVP։ൃ
    2िؒͰMVP։ൃ
    1ϲ݄ͷݕূͰதࢭ
    6ϲ݄ͷݕূͰதࢭ
    2ϲ݄ͰMVP։ൃ
    6ϲ݄Ͱ੡඼։ൃ
    

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23. ϚʔέςΟϯάʹ͍ͭͯ
    

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24. ϚʔέςΟϯάͷجૅ஌ࣝ
    

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25. Ϣʔβʔ਺
    ୀձ਺
    U
    

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26. Ϣʔβʔ਺
    ୀձ਺
    U
    ೔໨
    ೔໨ ೔໨
    

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27. Ϣʔβʔ਺
    ୀձ਺
    U
    

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28. Ϣʔβʔ਺
    ୀձ਺
    U
    

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29. Ϣʔβʔ਺
    ୀձ਺
    U
    

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30. Ϣʔβʔ਺
    ୀձ਺
    U
    

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31. Ϣʔβʔ਺
    ୀձ਺
    U
    

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32. Ϣʔβʔ਺
    ୀձ਺
    U
    

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33. Ϣʔβʔ਺
    ୀձ਺
    U
    

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34. Ϣʔβʔ਺
    ୀձ਺
    U
    

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35. ΞΫςΟϒϢʔβʔ
    U
    Ϣʔβʔ਺
    ୀձ਺
    

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36. ΞΫςΟϒϢʔβʔ
    U
    Ϧςϯγϣϯ
    ৽ن֫ಘ
    Ϣʔβʔ਺
    ୀձ਺
    ཭୤
    

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37. ΞΫςΟϒϢʔβʔ
    U
    Ϧςϯγϣϯ
    ৽ن֫ಘ
    ՝ۚϢʔβʔ
    Ϣʔβʔ਺
    ୀձ਺
    ཭୤
    

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38. ΞΫςΟϒϢʔβʔ
    U
    Ϧςϯγϣϯ
    ৽ن֫ಘ
    ՝ۚϢʔβʔ
    Ϣʔβʔηάϝϯτ
    Ϣʔβʔ਺
    ୀձ਺
    ཭୤
    

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39. +BO
    'FC
    .BS
    "SQ
    

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40. ৽ن֫ಘͷͨΊͷϓϩϞʔγϣϯ
    ར༻ܧଓͷͨΊͷΞϓϦͷվળ
    ϢʔβʔΛ஌Δ
    ϚʔέςΟϯάͱ͸
    ӡ༻
    

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41. ϚʔέςΟϯά͸ॏཁ
    

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42. FirebaseͰϚʔέςΟϯά
    Ϣʔβʔηάϝϯτ
    Audience
    ΞϓϦͷಈ࡞Λมߋ͢Δ
    Remote Config
    ϢʔβʔͷߦಈΛ༧ଌ͢Δ
    Prediction
    ϓογϡ௨஌ΛૹΔ
    Cloud Messaging
    

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43. Audience
    ɾϢʔβʔϓϩύςΟ
    Ϣʔβʔηάϝϯτ
    ɾΠϕϯτ
    ɾআ֎άϧʔϓΛઃఆՄೳ
    

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44. Audience
    ΞΫςΟϒϢʔβʔ
    Ϣʔβʔ
    ՝ۚϢʔβʔ
    

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45. Audience
    = -
    ΞΫςΟϒϢʔβʔ ՝ۚϢʔβʔ
    ର৅Ϣʔβʔ
    

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46. Audience
    ങͬͯʂ
    

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47. Remote Config
    ɾϦΞϧλΠϜʹ൓өՄೳ
    ΞϓϦͷಈ࡞Λมߋ
    

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48. Remote Config
    ήʔϜͷ೉қ౓Λ௿͘͢Δ
    ҆ΊͷΦεεϝΛ঎඼Λग़͢
    ର৅Ϣʔβʔ
    Ϣʔβʔʹ߹ΘͤͯύʔιφϥΠζ͍ͯ͘͠
    

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49. Cloud Messaging
    ɾఆظ഑৴
    ϓογϡ௨஌ΛૹΔ
    

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50. Cloud Messaging
    

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51. Cloud Messaging
    

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52. Cloud Messaging
    

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53. Cloud Messaging
    

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54. Cloud Messaging
    

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55. Cloud Messaging
    

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56. Cloud Messaging
    

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57. Cloud Messaging
    ର৅Ϣʔβʔ
    ඇΞΫςΟϒͷϢʔβʔ΁
    Ξϓϩʔν
    

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58. Cloud Messaging
    ର৅Ϣʔβʔ
    ඇΞΫςΟϒͷϢʔβʔ΁
    Ξϓϩʔν
    ΞΫςΟϒͷϢʔβʔ΁ͷ
    ՝ۚͷΞϓϩʔν
    

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59. Cloud Messaging
    ೔ ݄ Ր ਫ ໦ ۚ ౔
    ຖ೔
    ೔पظ
    ೔पظ
    ະ՝ۚϢʔβʔ
    

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60. Prediction
    ɾୀձΛ༧ଌ
    ϢʔβʔͷߦಈΛ༧ଌ͢Δ
    

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61. U
    Ϣʔβʔ਺
    ୀձ਺
    

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62. U
    Ϣʔβʔ਺
    ୀձ਺
    

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63. Prediction
    Ϣʔβʔ͕ҰઢΛӽ͑Δલʹ
    Ξϓϩʔν͍ͨ͠
    Ͳ͏ͤ໌೔ୀձͯ͠͠·͏ͳΒ
    ۤ೑ͷࡦͰ΋ߏΘͳ͍
    

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64. U
    Ϣʔβʔ਺
    ୀձ਺
    

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66. Thank you.
    

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