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Firebase Growth Hack

1amageek
December 17, 2018

Firebase Growth Hack

Analytics / Growth Hack with Firebase

1amageek

December 17, 2018
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  1. Firebase Growth Hack
    -
    #WeWork
    Norikazu Muramoto
    @1amageek
    Stamp Inc CEO
    Firebase Japan User Group Organizer

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  2. Norikazu Muramoto
    @1amageek
    Stamp Inc CEO

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  3. Stamp Inc

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  4. About our business

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  5. ߴ଎ϓϩτλΠϓͷ੍࡞

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  6. ந৅తͳϦΫΤετ

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  7. ໌֬Խ͢Δ

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  8. ϓϥΠΦϦςΟΛܾΊΔ

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  9. ΍Βͳ͍͜ͱΛܾΊΔ

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  10. MVP
    Minimum Viable Product

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  11. ͜ͷதͰϏδωε100%
    ੒ޭͤ͞Δํ͍Βͬ͠Ό͍·͔͢ʁ

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  12. ΞΠσΞ͕࣮ݱ͢Δ·Ͱ

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  13. αʔόʔαΠυΤϯδχΞ ΫϥΠΞϯταΠυΤϯδχΞ
    + = 400ສԁ

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  14. x = 1200ສԁ
    400ສԁ 3ϲ݄

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  15. 1200ສԁ
    ΞΠσΞΛϓϩμΫτʹ͢Δֹۚ

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  16. 1 / 3

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  17. 1 / 3
    ΞΠσΞ͕Ϗδωεʹͳͬͨ਺

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  18. 3600ສԁ
    ΞΠσΞΛϏδωε͢Δʹ͢Δֹۚ

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  19. ࠷ॳͷίετΛখ͘͢͞Δ͜ͱ͸ॏཁ

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  20. MVP

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  21. Komerco by ΫοΫύου
    2ϲ݄ͰMVP։ൃ
    2िؒͰMVP։ൃ
    1ϲ݄ͷݕূͰதࢭ
    6ϲ݄ͷݕূͰதࢭ
    2ϲ݄ͰMVP։ൃ
    6ϲ݄Ͱ੡඼։ൃ

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  22. View Slide

  23. ϚʔέςΟϯάʹ͍ͭͯ

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  24. ϚʔέςΟϯάͷجૅ஌ࣝ

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  25. Ϣʔβʔ਺
    ୀձ਺
    U

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  26. Ϣʔβʔ਺
    ୀձ਺
    U
    ೔໨
    ೔໨ ೔໨

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  27. Ϣʔβʔ਺
    ୀձ਺
    U

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  28. Ϣʔβʔ਺
    ୀձ਺
    U

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  29. Ϣʔβʔ਺
    ୀձ਺
    U

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  30. Ϣʔβʔ਺
    ୀձ਺
    U

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  31. Ϣʔβʔ਺
    ୀձ਺
    U

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  32. Ϣʔβʔ਺
    ୀձ਺
    U

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  33. Ϣʔβʔ਺
    ୀձ਺
    U

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  34. Ϣʔβʔ਺
    ୀձ਺
    U

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  35. ΞΫςΟϒϢʔβʔ
    U
    Ϣʔβʔ਺
    ୀձ਺

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  36. ΞΫςΟϒϢʔβʔ
    U
    Ϧςϯγϣϯ
    ৽ن֫ಘ
    Ϣʔβʔ਺
    ୀձ਺
    ཭୤

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  37. ΞΫςΟϒϢʔβʔ
    U
    Ϧςϯγϣϯ
    ৽ن֫ಘ
    ՝ۚϢʔβʔ
    Ϣʔβʔ਺
    ୀձ਺
    ཭୤

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  38. ΞΫςΟϒϢʔβʔ
    U
    Ϧςϯγϣϯ
    ৽ن֫ಘ
    ՝ۚϢʔβʔ
    Ϣʔβʔηάϝϯτ
    Ϣʔβʔ਺
    ୀձ਺
    ཭୤

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  39. +BO
    'FC
    .BS
    "SQ

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  40. ৽ن֫ಘͷͨΊͷϓϩϞʔγϣϯ
    ར༻ܧଓͷͨΊͷΞϓϦͷվળ
    ϢʔβʔΛ஌Δ
    ϚʔέςΟϯάͱ͸
    ӡ༻

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  41. ϚʔέςΟϯά͸ॏཁ

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  42. FirebaseͰϚʔέςΟϯά
    Ϣʔβʔηάϝϯτ
    Audience
    ΞϓϦͷಈ࡞Λมߋ͢Δ
    Remote Config
    ϢʔβʔͷߦಈΛ༧ଌ͢Δ
    Prediction
    ϓογϡ௨஌ΛૹΔ
    Cloud Messaging

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  43. Audience
    ɾϢʔβʔϓϩύςΟ
    Ϣʔβʔηάϝϯτ
    ɾΠϕϯτ
    ɾআ֎άϧʔϓΛઃఆՄೳ

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  44. Audience
    ΞΫςΟϒϢʔβʔ
    Ϣʔβʔ
    ՝ۚϢʔβʔ

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  45. Audience
    = -
    ΞΫςΟϒϢʔβʔ ՝ۚϢʔβʔ
    ର৅Ϣʔβʔ

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  46. Audience
    ങͬͯʂ

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  47. Remote Config
    ɾϦΞϧλΠϜʹ൓өՄೳ
    ΞϓϦͷಈ࡞Λมߋ

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  48. Remote Config
    ήʔϜͷ೉қ౓Λ௿͘͢Δ
    ҆ΊͷΦεεϝΛ঎඼Λग़͢
    ର৅Ϣʔβʔ
    Ϣʔβʔʹ߹ΘͤͯύʔιφϥΠζ͍ͯ͘͠

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  49. Cloud Messaging
    ɾఆظ഑৴
    ϓογϡ௨஌ΛૹΔ

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  50. Cloud Messaging

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  51. Cloud Messaging

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  52. Cloud Messaging

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  53. Cloud Messaging

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  54. Cloud Messaging

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  55. Cloud Messaging

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  56. Cloud Messaging

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  57. Cloud Messaging
    ର৅Ϣʔβʔ
    ඇΞΫςΟϒͷϢʔβʔ΁
    Ξϓϩʔν

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  58. Cloud Messaging
    ର৅Ϣʔβʔ
    ඇΞΫςΟϒͷϢʔβʔ΁
    Ξϓϩʔν
    ΞΫςΟϒͷϢʔβʔ΁ͷ
    ՝ۚͷΞϓϩʔν

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  59. Cloud Messaging
    ೔ ݄ Ր ਫ ໦ ۚ ౔
    ຖ೔
    ೔पظ
    ೔पظ
    ະ՝ۚϢʔβʔ

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  60. Prediction
    ɾୀձΛ༧ଌ
    ϢʔβʔͷߦಈΛ༧ଌ͢Δ

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  61. U
    Ϣʔβʔ਺
    ୀձ਺

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  62. U
    Ϣʔβʔ਺
    ୀձ਺

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  63. Prediction
    Ϣʔβʔ͕ҰઢΛӽ͑Δલʹ
    Ξϓϩʔν͍ͨ͠
    Ͳ͏ͤ໌೔ୀձͯ͠͠·͏ͳΒ
    ۤ೑ͷࡦͰ΋ߏΘͳ͍

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  64. U
    Ϣʔβʔ਺
    ୀձ਺

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  65. View Slide

  66. Thank you.

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