Case study: Crowdsourcing social responsibility

Comparative case study analysis between traditional marketing methods and crowdsourcing for small and medium enterprises.

Transcript

1. Comparative study between traditional marketing methods and crowdsourcing social responsibility known as cause marketing Business case analysis Purpose Purpose Crowdsourcing The Client Case A Case B Value Conclusion 24Joyzd
2. Benefit the society at large through individuals and companies Wider reach out: employees, customers and other key stakeholders Provides greater value to both the volunteers and the society through engaging people in social responsibility initiatives by companies *Crowdsourcing is a sourcing model in which individuals or organizations obtain goods and services, including ideas and finances, from a large, relatively open and often rapidly-evolving group of internet users; it divides work between participants to achieve a cumulative result. Why CSR & Crowdsourcing? Advantages Purpose Crowdsourcing The Client Case A Case B Value Conclusion 24Joyzd
3. Kuppo Official Website: https://thekuppo.com Non-toxic Plastic-free 100% recyclable Reusable coffee cup Compact pocket friendly design Based in California, US Currently relying on social media for promoting the product Specific focus on Facebook & Instagram Targeting increase in the number of subscribers before launching the Kickstarter campaign The client: Kuppo Producer of revolutionary & environmentally friendly cups Purpose Crowdsourcing The Client Case A Case B Value Conclusion 24Joyzd
4. Objectives Generate as much as leads as possible, starting from a niche, targeted population, place and the rest of the marketing pieces Campaign Components 10 second video ad on Instagram to a target audience Duration 3 days over the weekend (21, 22 and 23 of June) Budget $10 USD Target Audience People who live in California, who are eco-friendly and care about sustainability Goal Get people from Instagram to the Kuppo website and leave their contact details Case A: conversion through paid ads Objectives Purpose Crowdsourcing The Client Case A Case B Value Conclusion 24Joyzd
5. Screenshot from Facebook Ads Manager Case A: conversion through paid ads Implementation Purpose Crowdsourcing The Client Case A Case B Value Conclusion 24Joyzd
6. Increase in number of subscribers - paid marketing campaign Reach: ~ 500 The campaign fetched 3 new subscribers Cost of user acquisition: $3.33 Screenshot from MailChimp Case A: conversion through paid ads Results Purpose Crowdsourcing The Client Case A Case B Value Conclusion 24Joyzd
7. Objectives Generate leads as much as possible, increase Brand awareness, aligned with the mission, vision, green marketing Campaign Components For each interaction, a donation was made to plant a tree (1 share = 1 tree) Duration 3 days over the weekend (13, 14 & 15 of July) Budget $10 USD Kuppo is donating for each share/like/tag/comment on Instagram 10 cent/tree = total 100 trees Target Audience Personal network, reshares and reposts, word of mouth (WOM) Goal Generate leads to subscribe people to the newsletter Case B: conversion through crowdsourcing Objectives Purpose Crowdsourcing The Client Case A Case B Value Conclusion 24Joyzd
8. For each like, tag, comment and share KUPPO donates to plant a tree with Treesisters.org non profit Screenshot of Kuppo Instagram account https://www.instagram.com/thekuppo/ Case B: conversion through crowdsourcing Implementation Purpose Crowdsourcing The Client Case A Case B Value Conclusion 24Joyzd
9. Screenshot from MailChimp Reach: ~ 2500 The campaign fetched 7 new subscribers Cost of user acquisition: $1.43* *Before Charitable Contribution Tax Deduction Increase in number of subscribers - crowdsourcing Case B: conversion through crowdsourcing Results Purpose Crowdsourcing The Client Case A Case B Value Conclusion 24Joyzd
10. Screenshot of Kuppo Instagram Account Traditional marketing Crowdsourcing Reach ~ 500 ~ 2500 Engagement NA Comments, likes, shares, reposts Leads generated 3 7 User acquisition cost $3.33 $1.43* Social return NA 102 trees Business case summary Crowdsourcing value Purpose Crowdsourcing The Client Case A Case B Value Conclusion 24Joyzd
11. This proves that crowdsourcing is effective in terms of marketing as well as for creating a social impact The results show an increase of 133% in subscribers (leads) while using crowdsourcing with 24Joyzd Conclusion Purpose Crowdsourcing The Client Case A Case B Value Conclusion 24Joyzd
12. WE ARE the first crowdsourcing social responsibility platform for small and medium-sized businesses, that directly engages society in CSR activities. 90% of the world businesses 60% of total employment 45% of GDP Focus on SMEs Streamline CSR Immediate Impact What we can help you do Purpose Crowdsourcing The Client Case A Case B Value Conclusion 24Joyzd
13. For Social Businesses Authentic and targeted communication tool between a company and its direct stakeholders. For Worthy Causes (Promoting values, helping those in need and collaborations with non-profits) Get help and support from a community of good doers. For People Meaningful experience - volunteering transformed into a Hero Journey Community of change makers. Our purpose Purpose Crowdsourcing The Client Case A Case B Value Conclusion 24Joyzd
14. For more information Please visit https://24joyzd.com For inquiries and collaborations: Please email contact@24joyzd.com For future change: Follow us on: Instagram @24Joyzd Facebook 24Joyzd LinkedIn https://www.linkedin.com/company/24joyzd/ Contact information Purpose Crowdsourcing The Client Case A Case B Value Conclusion 24Joyzd