3sixtyfive SXSW Update - Payments & Social

Transcript

1. SXSW’12 UPDATE tweet of schiet #sxswupdate PAYMENTS & SOCIAL Interchange Zero & Payment 2.0 By John Meulemans
2. SXSW2012 GAMIFICATION CAN CHANGE THE WAY WE PAY
3. SXSW2012 INTERCHANGE ZERO 2-20% TO MOVE MONEY $ 50B A YEAR REMOVE THE FRICTION PUT THE MONEY BACK IN THE ECONOMY
4. Why? the last market where friction was removed was information market. then the internet happened.
5. HOW? SXSW2012
6. 1: Bring costs down by law (Durbin Legislation) and by new competition (Disruptors). INTERCHANGE ZERO
7. DISRUPTIVE: SXSW2012 SQUARE DWOLLA ISIS
8. SXSW2012 SQUARE
9. SXSW2012 ISIS
10. 2: Bring revenue up by information and gamification INTERCHANGE ZERO
11. SXSW2012 IF YOU KNOW: WHAT TIME YOUR RESTAURANT IS EMPTY WHICH PEOPLE LOVE YOUR PRODUCTS HOW YOU CAN MEASURE LOYALTY JUST USE GAMIFICATION TO DRIVE TRAFFIC
12. SXSW2012 SUNKEN REWARD DYNAMIC
13. SXSW2012 APPOINTMENT DYNAMIC
14. SXSW2012 PROGRESSION DYNAMIC
15. SXSW2012 AND LET’S NOT FORGET THE NEW UPCOMING CURRENCY: 40 COUNTRIES 290 MILLION PEOPLE
16. And the answer is...
17. SXSW2012 FACEBOOK CREDITS: NOT CLOSE TO INTERCHANGE ZERO: 30% 1 FB CREDIT = $ 0,10 ONLY DIGITAL COUPONS POSSIBLE CLOSED LOOP SYSTEM
18. So what... can you buy with facebook credits?
19. SXSW2012 A COUNTRY HOUSE $ 2.1B MARKET IN 2011
20. SXSW2012 MOVIES & CONCERTS 30-50 CREDITS CHECK MILYONI ON FB WATCH TOGETHER SOCIAL ANTICS SHARE CLIPS & QUOTES
21. SXSW2012 SUBSCRIPTIONS MUSIC DATING
22. SXSW2012 FACEBOOK: YOUR NEW BANK
23. So... what does it all mean? how does this apply to my brand? tell me about the opportunities!
24. SXSW2012 GAMIFY: FACEBOOK CREDITS AS FREQUENT FLYER PROGRAM
25. SXSW2012 GIVE CREDITS AWAY IN CAMPAIGNS: 2M CREDITS > 300K LIKES > 30% RETURNS
26. SXSW2012 VOTING MECHANISM: FACEBOOK CREDITS TO PAY FOR YOUR TVOH VOTE
27. SXSW2012 REWARDING QUESTIONS OR ANSWERS
28. SXSW2012 FACEBOOK CONNECT REGISTER CREDIT / DEBIT CARD SHOP OR DINE OUT AT 25.000 LOCATIONS EARN FB CREDITS
29. SXSW2012 FOR PAYING WITH A PARTICULAR CREDIT CARD
30. Talking about credit cards... did you hear about the american express and their social program?
31. AMEX 2011 FOURSQUARE PROGRAM SXSW2012
32. SXSW2012 AMEX 2012 FOURSQUARE PROGRAM
33. SXSW2012 AMEX 2012 FOURSQUARE PROGRAM
34. thank you “It’s not about what you’re, saying, it’s about how you listen. Customer Service is the new business. We are now living in a “thank you” economy.” Quote: @garyvee More info: www.3sixtyfive.co Twitter: @weare3sixtyfive