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3sixtyfive SXSW Update - Payments & Social
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3sixtyfive
April 04, 2012
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3sixtyfive SXSW Update - Payments & Social
3sixtyfive
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Transcript
SXSW’12 UPDATE tweet of schiet #sxswupdate PAYMENTS & SOCIAL Interchange
Zero & Payment 2.0 By John Meulemans
SXSW2012 GAMIFICATION CAN CHANGE THE WAY WE PAY
SXSW2012 INTERCHANGE ZERO 2-20% TO MOVE MONEY $ 50B A
YEAR REMOVE THE FRICTION PUT THE MONEY BACK IN THE ECONOMY
Why? the last market where friction was removed was information
market. then the internet happened.
HOW? SXSW2012
1: Bring costs down by law (Durbin Legislation) and by
new competition (Disruptors). INTERCHANGE ZERO
DISRUPTIVE: SXSW2012 SQUARE DWOLLA ISIS
SXSW2012 SQUARE
SXSW2012 ISIS
2: Bring revenue up by information and gamification INTERCHANGE ZERO
SXSW2012 IF YOU KNOW: WHAT TIME YOUR RESTAURANT IS EMPTY
WHICH PEOPLE LOVE YOUR PRODUCTS HOW YOU CAN MEASURE LOYALTY JUST USE GAMIFICATION TO DRIVE TRAFFIC
SXSW2012 SUNKEN REWARD DYNAMIC
SXSW2012 APPOINTMENT DYNAMIC
SXSW2012 PROGRESSION DYNAMIC
SXSW2012 AND LET’S NOT FORGET THE NEW UPCOMING CURRENCY: 40
COUNTRIES 290 MILLION PEOPLE
And the answer is...
SXSW2012 FACEBOOK CREDITS: NOT CLOSE TO INTERCHANGE ZERO: 30% 1
FB CREDIT = $ 0,10 ONLY DIGITAL COUPONS POSSIBLE CLOSED LOOP SYSTEM
So what... can you buy with facebook credits?
SXSW2012 A COUNTRY HOUSE $ 2.1B MARKET IN 2011
SXSW2012 MOVIES & CONCERTS 30-50 CREDITS CHECK MILYONI ON FB
WATCH TOGETHER SOCIAL ANTICS SHARE CLIPS & QUOTES
SXSW2012 SUBSCRIPTIONS MUSIC DATING
SXSW2012 FACEBOOK: YOUR NEW BANK
So... what does it all mean? how does this apply
to my brand? tell me about the opportunities!
SXSW2012 GAMIFY: FACEBOOK CREDITS AS FREQUENT FLYER PROGRAM
SXSW2012 GIVE CREDITS AWAY IN CAMPAIGNS: 2M CREDITS > 300K
LIKES > 30% RETURNS
SXSW2012 VOTING MECHANISM: FACEBOOK CREDITS TO PAY FOR YOUR TVOH
VOTE
SXSW2012 REWARDING QUESTIONS OR ANSWERS
SXSW2012 FACEBOOK CONNECT REGISTER CREDIT / DEBIT CARD SHOP OR
DINE OUT AT 25.000 LOCATIONS EARN FB CREDITS
SXSW2012 FOR PAYING WITH A PARTICULAR CREDIT CARD
Talking about credit cards... did you hear about the american
express and their social program?
AMEX 2011 FOURSQUARE PROGRAM SXSW2012
SXSW2012 AMEX 2012 FOURSQUARE PROGRAM
SXSW2012 AMEX 2012 FOURSQUARE PROGRAM
thank you “It’s not about what you’re, saying, it’s about
how you listen. Customer Service is the new business. We are now living in a “thank you” economy.” Quote: @garyvee More info: www.3sixtyfive.co Twitter: @weare3sixtyfive