3sixtyfive SXSW Update - Payments & Social

Transcript

1. SXSW’12 UPDATE tweet of schiet #sxswupdate PAYMENTS & SOCIAL Interchange

   Zero & Payment 2.0 By John Meulemans

2. SXSW2012 GAMIFICATION CAN CHANGE THE WAY WE PAY

3. SXSW2012 INTERCHANGE ZERO 2-20% TO MOVE MONEY $ 50B A

   YEAR REMOVE THE FRICTION PUT THE MONEY BACK IN THE ECONOMY

4. Why? the last market where friction was removed was information

   market. then the internet happened.

5. HOW? SXSW2012

6. 1: Bring costs down by law (Durbin Legislation) and by

   new competition (Disruptors). INTERCHANGE ZERO

7. DISRUPTIVE: SXSW2012 SQUARE DWOLLA ISIS

8. SXSW2012 SQUARE

9. SXSW2012 ISIS

10. 2: Bring revenue up by information and gamification INTERCHANGE ZERO

11. SXSW2012 IF YOU KNOW: WHAT TIME YOUR RESTAURANT IS EMPTY

    WHICH PEOPLE LOVE YOUR PRODUCTS HOW YOU CAN MEASURE LOYALTY JUST USE GAMIFICATION TO DRIVE TRAFFIC

12. SXSW2012 SUNKEN REWARD DYNAMIC

13. SXSW2012 APPOINTMENT DYNAMIC

14. SXSW2012 PROGRESSION DYNAMIC

15. SXSW2012 AND LET’S NOT FORGET THE NEW UPCOMING CURRENCY: 40

    COUNTRIES 290 MILLION PEOPLE

16. And the answer is...

17. SXSW2012 FACEBOOK CREDITS: NOT CLOSE TO INTERCHANGE ZERO: 30% 1

    FB CREDIT = $ 0,10 ONLY DIGITAL COUPONS POSSIBLE CLOSED LOOP SYSTEM

18. So what... can you buy with facebook credits?

19. SXSW2012 A COUNTRY HOUSE $ 2.1B MARKET IN 2011

20. SXSW2012 MOVIES & CONCERTS 30-50 CREDITS CHECK MILYONI ON FB

    WATCH TOGETHER SOCIAL ANTICS SHARE CLIPS & QUOTES

21. SXSW2012 SUBSCRIPTIONS MUSIC DATING

22. SXSW2012 FACEBOOK: YOUR NEW BANK

23. So... what does it all mean? how does this apply

    to my brand? tell me about the opportunities!

24. SXSW2012 GAMIFY: FACEBOOK CREDITS AS FREQUENT FLYER PROGRAM

25. SXSW2012 GIVE CREDITS AWAY IN CAMPAIGNS: 2M CREDITS > 300K

    LIKES > 30% RETURNS

26. SXSW2012 VOTING MECHANISM: FACEBOOK CREDITS TO PAY FOR YOUR TVOH

    VOTE

27. SXSW2012 REWARDING QUESTIONS OR ANSWERS

28. SXSW2012 FACEBOOK CONNECT REGISTER CREDIT / DEBIT CARD SHOP OR

    DINE OUT AT 25.000 LOCATIONS EARN FB CREDITS

29. SXSW2012 FOR PAYING WITH A PARTICULAR CREDIT CARD

30. Talking about credit cards... did you hear about the american

    express and their social program?

31. AMEX 2011 FOURSQUARE PROGRAM SXSW2012

32. SXSW2012 AMEX 2012 FOURSQUARE PROGRAM

33. SXSW2012 AMEX 2012 FOURSQUARE PROGRAM

34. thank you “It’s not about what you’re, saying, it’s about

    how you listen. Customer Service is the new business. We are now living in a “thank you” economy.” Quote: @garyvee More info: www.3sixtyfive.co Twitter: @weare3sixtyfive