Search Media Fundamental

Get to know the search media landscape.

Transcript

1. Search Media 101 ​ by Mutita Kimakhom ​ Co-Founder & Head of Strategy at Predictive Co., Ltd.
2. Digital Analytics User Experience Search Optimization Local Representative for Data-Driven Digital Consulting Private & Confidential - © Predictive Co., Ltd.
3. 3 Some clients you may recognize… And lots of clients you might not recognize.
4. 4 About Mutita Experienced Practitioner in Digital Media field since the beginning age of digital media in Thailand. and now The Co-Founder & Head of Strategy at some places before Predictive:
5. 5 … and now the meat…
8. 8 Google Search Trend Thailand 13 Oct 2014
9. 9 Most Popular Search Engines by October 2014 ​ Source: http://www.ebizmba.com/articles/search-engines
11. 11 What is Search Marketing?
12. 12 Digital Marketing World Search Marketing “Organic” Search Engine Optimization (SEO) “Paid” Search Engine Marketing (SEM)
13. 13 Google Search Result Page Anatomy Organic Paid Paid
14. 14 What are “organic” search result? Organic Paid Paid
15. 15 What are “organic” search result? Organic Paid Paid The art and science of getting website to appear higher in relevant “organic” search result.
17. 17 What are “organic” search result? Organic Paid Paid Business that are listed in the top 5 “organic” search results get 80% of the clicks. 1 2 3 4 5 } Get 80% of the clicks! Business that are not listed in the first page of results get almost no clicks.
18. 18 So, how do I get higher in organic ranking? It’s a secret! Google won’t tell every detail of it.
19. 19 Content Strategy User Experience Successful SEO
20. 20 OK. So, what about Paid Search?
21. 21 What are “paid” search result? Organic Paid Paid
22. 22 How do I get listed? Organic Paid Paid It’s the biggest auction in the world!
23. 23 1 2 3
24. 24 So, should I do organic SEO or paid search?
25. 25 Ideally?
26. 26 Return on Investment for “organic” SEO
27. 27 Return on Investment for paid search “SEM”
28. J THANKS! REMEMBER… You can’t find 3 things on Google LIFE LOVE YOURSELF