Experience Design

Transcript

2. EXPERIENCE DESIGN (XD) is the practice of designing products, processes, services, events, and environments with a focus placed on the quality of the user experience and culturally relevant solutions.
4. An emerging discipline, experience design draws from many other disciplines including…
23. In its commercial context, experience design is driven by consideration of the moments of engagement, or touchpoints, between people and brands, and the ideas, emotions, and memories that these moments create.
24. Commercial experience design is also known as customer experience design, and brand experience. In the domain of marketing, it may be associated with experiential marketing.
25. Experience designers are often employed to identify existing touchpoints and create new ones, and then to score the arrangement of these touchpoints so that they produce the desired outcome.
26. Within companies, experience design can refer not just to the experience of customers, but to that of employees as well. Anyone who is exposed to the space either physically, digitally, or second hand (web, media, family member, friend) may be considered in the application of XD. This includes staff, vendors, patients, visiting professionals, families, media professionals and contractors.
27. Experience design is not driven by a single design discipline. Instead, it requires a cross-discipline perspective that considers multiple aspects of the brand/business/environment/experien ce from product, packaging and retail environment to the clothing and attitude of employees.
28. Experience design seeks to develop the experience of a product, service, or event along any or all of the following dimensions: • Duration (Initiation, Immersion, Conclusion, and Continuation) • Intensity (Reflex, Habit, Engagement) • Breadth (Products, Services, Brands, Nomenclatures, Channels / Environment / Promotion, and Price) • Interaction (Passive < > Active < > Interactive) • Triggers (All Human Senses, Concepts, and Symbols) • Significance (Meaning, Status, Emotion, Price, and Function)
29. • http://en.wikipedia.org/wiki/Experience_design • http://thumbnails.visually.netdna-cdn.com/the-disciplines-of-user-experience-design_51029d505f014.png • http://www.imagesource.com/latest-work • http://www.stockvault.net • http://media-2.web.britannica.com/eb-media//09/134109-050-AFCC9273.jpg