Experience Design

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2. EXPERIENCE DESIGN (XD) is the
   practice of designing products,
   processes, services, events, and
   environments with a focus
   placed on the quality of the
   user experience and culturally
   relevant solutions.
   

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4. An emerging discipline,
   experience design draws
   from many other disciplines
   including…
   

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23. In its commercial context, experience
    design is driven by consideration of
    the moments of engagement, or
    touchpoints, between people and
    brands, and the ideas, emotions, and
    memories that these moments create.
    

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24. Commercial experience design is also
    known as customer experience design,
    and brand experience. In the domain
    of marketing, it may be associated with
    experiential marketing.
    

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25. Experience designers are often
    employed to identify existing
    touchpoints and create new ones, and
    then to score the arrangement of
    these touchpoints so that they
    produce the desired outcome.
    

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26. Within companies, experience design
    can refer not just to the experience of
    customers, but to that of employees as
    well. Anyone who is exposed to the
    space either physically, digitally, or
    second hand (web, media, family
    member, friend) may be considered in
    the application of XD. This includes
    staff, vendors, patients, visiting
    professionals, families, media
    professionals and contractors.
    

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27. Experience design is not driven by a
    single design discipline. Instead, it
    requires a cross-discipline perspective
    that considers multiple aspects of the
    brand/business/environment/experien
    ce from product, packaging and retail
    environment to the clothing and
    attitude of employees.
    

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28. Experience design seeks to develop the
    experience of a product, service, or event
    along any or all of the following
    dimensions:
    • Duration (Initiation, Immersion, Conclusion, and Continuation)
    • Intensity (Reflex, Habit, Engagement)
    • Breadth (Products, Services, Brands, Nomenclatures, Channels / Environment /
    Promotion, and Price)
    • Interaction (Passive < > Active < > Interactive)
    • Triggers (All Human Senses, Concepts, and Symbols)
    • Significance (Meaning, Status, Emotion, Price, and Function)
    

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29. • http://en.wikipedia.org/wiki/Experience_design
    • http://thumbnails.visually.netdna-cdn.com/the-disciplines-of-user-experience-design_51029d505f014.png
    • http://www.imagesource.com/latest-work
    • http://www.stockvault.net
    • http://media-2.web.britannica.com/eb-media//09/134109-050-AFCC9273.jpg
    

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