Made for the York Award course at the University of York, UK. 2014
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⃝ positive influence in the long term⃝ increased loyalty in both company and clients⃝ increased trust⃝ higher levels of engagement
⃝ because it's long-term, it requires time⃝ difficult to learn, as more of a personality type⃝ lacks a formal, confirmed framework⃝ not linked to organizational performance
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