Business Model Canvas

Art of the single page by Agilion.com

Transcript

1. Business Model Canvas Art of the single page by Adam Bouchard with agilion.com
2. Agilion 1-day workshops web & mobile development 30+ customers
3. Canvas Traditional business plan vs.
4. Canvas Traditional plan 1. Framework 2. Focus 3. Speed 4. Tactical Benefits and tradeoffs 1. Detailed 2. Analysis 3. Self education 4. Strategic Both are valuable
5. Real-time planning & execution adapt or die? Top benefit
6. Business Model Generation Template http://www.businessmodelgeneration.com/
7. Lean Canvas Template http://practicetrumpstheory.com/business-model/
8. what works best for you? create your own.
9. LeanVision Template agilion.com
10. MARKET
11. PRODUCT MARKET
12. TEAM PRODUCT MARKET
13. Sequence matters. 9 parts to the canvas
14. 1. Customer Segments who are you serving?
15. 1. Customer Segment Total market size How big is your ocean?
16. 1. Customer Segment Total market size What’s changing? Market forecast
17. 1. Customer Segment Total market size Market forecast Your segment $21M
18. 1. Customer Segment Total market size Market forecast Your segment Customer qualifications
19. 2. Customer Pain Main pain points for target customer?
20. 3. The Vision Your promise to customer? Your goal for team?
21. 4. Solution How will you deliver on your promise to a customer experiencing the pain?
22. 5. Monthly revenue How will you generate money?
23. 6. Monthly costs What’s your costs and profit margin?
24. 7. Product team tactics How will you build and deliver the product?
25. 8. Sales team tactics How will you drive demand and sell it?
26. 9. Customer service What happens after a sale?
27. Putting it together Using Agilion as an example This may be different next month… as of March 24th, 2014
28. 1. Customer Segments $3.7 trillion on web & mobile development Worldwide in 2013 Total market $2.1 trillion on web & mobile development in United States in 2013
29. 1. Customer Segments Total market Market forecast Internet and web apps are disrupting all things.
30. 1. Customer Segments Total market Market forecast Addressable market $20.9 billion in 2013 to US development web & mobile agencies from organizations in Northeast region USA
31. 1. Customer Segments Total market Market forecast Addressable market Customer qualifications >$100K annual budget Wants premium agency Time & material
32. How do I get annual spending numbers? Outsource it to market research professionals Use average from a few sources
33. 2. Customer Pain Complexity - Lots of factors make it hard to launch products Core problem Trust - Products are critical to a business. They will be selective on who they hire.
34. 2. Customer Pain Core problem How is it solved now?
35. 3. The Vision Team of web & mobile developers who deliver elegant solutions to complex problems with 100% workflow transparency. Value proposition
36. 3. The Vision Value proposition We believe good software helps solve problems and enables people to do great things in life. ! We’ve brought together an exceptional team that enjoys helping customers refine ideas, build, iterate and launch web based products. ! We’re a web & mobile agency. ! We hope you’ll join us. Product Message Why
37. 3. The Vision Value proposition We believe good software helps solve problems and enables people to do great things in life. ! We’ve brought together an exceptional team that enjoys helping customers refine ideas, build, iterate and launch web based products. ! We’re a web & mobile agency. ! We hope you’ll join us. Your story How
38. 3. The Vision Value proposition We believe good software helps solve problems and enables people to do great things in life. ! We’ve brought together an exceptional team that enjoys helping customers refine ideas, build, iterate and launch web based products. ! We’re a web & mobile agency. ! We hope you’ll join us. Your story What
39. 3. The Vision Value proposition We believe good software helps solve problems and enables people to do great things in life. ! We’ve brought together an exceptional team that enjoys helping customers refine ideas, build, iterate and launch web based products. ! We’re a web & mobile agency. ! We hope you’ll join us. Your story Next Action
40. 3. The Vision Value proposition Big goal Your story Grow a happy and productive team maintaining 80% loyal customer base reaching $25M in annual revenue. !
41. 4. Solution 1. LeanVision workshop 2. Hourly consulting
42. 5. Monthly revenue 1. Upfront fee for workshop 2. Invoice billable hours on 1st & 16th
43. 6. Monthly costs Salaries and compensation Operating, sales & other 33% profit margin
44. 7. Product team tactics Invest in people - Purpose, Mastery, Autonomy Everything repeatable has a process. Keep things simple.
45. 8. Sales team tactics Long-term customer relationships Limit size; focus on quality; increase demand Networking events in NYC, Boston & Burlington
46. 9. Customer service Consistent communication Transparent on all things. Designated PM’s
47. What’s your canvas? agilion.com! 802-922-3919 Thank you