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Big Data Berlin (28 August 2014)
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adamdrake
August 28, 2014
Technology
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Big Data Berlin (28 August 2014)
On why tools are so often discussed when organizational culture seems to be the real problem.
adamdrake
August 28, 2014
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Transcript
Data Problems: Tools vs. Culture Adam Drake 2014-08-28
Introduction This talk is for a general audience
Introduction This talk is for a general audience There will
be no math, algorithms, or heavy tech parts
Introduction This talk is for a general audience There will
be no math, algorithms, or heavy tech parts Background
Current Events What is ‘Big Data’ anyway?
Data Problems Most are not ‘Big Data’ (whatever that means)
problems
Data Problems Most are not ‘Big Data’ (whatever that means)
problems Most are not problems for lack of a tool
Data Problems Most are not ‘Big Data’ (whatever that means)
problems Most are not problems for lack of a tool Most are culture problems
Culture Organizational Behavior and meanings attached to behaviors Role of
Data Science
Culture Organizational Behavior and meanings attached to behaviors Role of
Data Science The primary job of a Data Scientist is to help change the culture
Mission of a Data Scientist
Short-term Help the organization identify the right problems
Short-term Help the organization identify the right problems Do what
is necessary to solve the problems
Short-term Help the organization identify the right problems Do what
is necessary to solve the problems Evaluate the solution
Short-term Help the organization identify the right problems Do what
is necessary to solve the problems Evaluate the solution Repeat
Long-term Help people become better at identifying and solving their
own problems
What was missing? Hadoop
What was missing? Hadoop Storm
What was missing? Hadoop Storm Spark
What was missing? Hadoop Storm Spark Big Data
What was missing? Hadoop Storm Spark Big Data Data Lake
What was missing? Hadoop Storm Spark Big Data Data Lake
HBase
What was missing? Hadoop Storm Spark Big Data Data Lake
HBase Cassandra
What was missing? Hadoop Storm Spark Big Data Data Lake
HBase Cassandra Kafka
What was missing? Hadoop Storm Spark Big Data Data Lake
HBase Cassandra Kafka Flume
What was missing? Hadoop Storm Spark Big Data Data Lake
HBase Cassandra Kafka Flume Lambda Architecture
What was missing? Hadoop Storm Spark Big Data Data Lake
HBase Cassandra Kafka Flume Lambda Architecture d3.js
What was missing? Hadoop Storm Spark Big Data Data Lake
HBase Cassandra Kafka Flume Lambda Architecture d3.js Tableau
What was missing? Hadoop Storm Spark Big Data Data Lake
HBase Cassandra Kafka Flume Lambda Architecture d3.js Tableau HDFS
What is the problem?
Why focus on tools? Concrete Sad possibility
Why focus on tools? Concrete Quantifiable Sad possibility
Why focus on tools? Concrete Quantifiable Financial Sad possibility
Why focus on tools? Concrete Quantifiable Financial Unsure of real
problem Sad possibility
Why focus on tools? Concrete Quantifiable Financial Unsure of real
problem Sad possibility Too weak, or unmotivated, to fix the real problem
Now what? Stop talking about tools as solutions
Now what? Stop talking about tools as solutions Start/continue asking
questions
Now what? Stop talking about tools as solutions Start/continue asking
questions Be Socratic: use questions to teach people how to ask the right questions
Now what? Stop talking about tools as solutions Start/continue asking
questions Be Socratic: use questions to teach people how to ask the right questions Lead by example
Questions? Twitter: @aadrake
Questions? Twitter: @aadrake LinkedIn: http://de.linkedin.com/in/aadrake
Questions? Twitter: @aadrake LinkedIn: http://de.linkedin.com/in/aadrake Blog: http://aadrake.com