A Web Of Identity

We're moving from a web of pages to a web of people and devices. Those people and devices have identities associated with them. In this talk I'm going to show how identity is currently propagated from devices to browsers to sites and apps. I'll also talk about the new kinds of devices that are turning up on the market, how they're using the web, how they're changing the web and what we can do about it.

Transcript

1. A WEB OF IDENTITY Ade Oshineye
2. www.oshineye.com/+
3. “HALF THE STORY HAS NEVER BEEN TOLD” I’m going to tell you a story today. It’s not a true story but it offers a different way of looking at things
4. WHAT IS THE WEB?
5. !INTERNET Network of networks
6. !HYPERTEXT There were others (HyTime, Xanadu, HyperCard). Some of them were better in some ways.
7. HISTORY IS WRITTEN BY THE SURVIVORS Survivorship bias means they can’t help making it seem inevitable that they would survive Game Of Thrones & survivorship bias
8. WHAT IS THE WEB? Samuel L. Jackson
9. I’m an HTML 3.2 kind of person
10. NEVER TRUST SOMEONE WHO DOESN’T HAVE A FAVOURITE VERSION OF HTML History is full of skeletons: https://en.wikipedia.org/wiki/HTML
11. HTTP USER AGENTS INTERMEDIARIES SERVERS SPDY and HTTP2.0 are coming
12. PAGES HTML LINKS The links we have today are a choice not an artifact Other hypertext systems made other choices (multiple targets or bidirectional links) History API
13. CULTURE FREE AS IN BEER OPEN TO NORMAL PEOPLE VIEW SOURCE
14. CULTURE NO PERMISSION REQUIRED HACK PROTOTYPE THEN STANDARDISE
15. COMPETITION WAIS/GOPHER ARCHIE/FTP
16. EMBRACE & ABSORB Gateways got built and the web devoured it’s competitors It didn’t try to become them it just took their strengths
17. “WE ARE THE WEB. WE WILL ADD YOUR BIOLOGICAL AND TECHNOLOGICAL DISTINCTIVENESS TO OUR OWN. RESISTANCE IS FUTILE. This is why it’s so hard to define the web today
18. ATTACK OF THE NATIVE APPS Knives versus forks: who has a preference? Apps versus web: who has a preference? If you have a preference then “you have already lost”
19. EMBRACING THE FUTURE MULTIPLE DEVICES MULTIPLE CONTEXTS
20. APPLE 4 - SAMSUNG 27 From 2.8inch to 10.1 inch devices. Next week this changes
21. PLURALITY OF CONTEXTS
22. MOBILE: 1 EYEBALL &1 THUMB CONTEXTS
23. TABLET: 2 HANDS & SOFA CONTEXTS
24. NEW CONTEXTS: WEBVIEW
25. NEW CONTEXTS: WEBVIEW
26. NEW CONTEXTS: MAIL
27. NEW CONTEXTS: MAIL
28. LOGIN TO THE IDENTIFIED WEB AMAZON FACEBOOK MICROSOFT TWITTER GOOGLE Login buttons
29. An empty basket doesn’t make them money
31. AUTHORSHIP Just a rel=me and a rel=author away
32. IN COMMON? FACEBOOK TWITTER GOOGLE
33. DEEPLINKS FACEBOOK TWITTER GOOGLE deep linking
34. DEEPLINKS BROWSER TO APP APP TO BROWSER APP TO APP deep linking
35. INTERACTIVE POSTS Interactive posts
36. NEW INTERMEDIARIES App Store Google Play Facebook/Twitter
37. CROSS DEVICE SSO
38. CROSS-DEVICE SSO USER AUTHORISES SERVICE NOT DEVICE SSO FROM BROWSER TO APP SSO FROM APP TO BROWSER Based on OpenID Connect’s IDTokens
39. WHY DO YOU CARE?
40. USER JOURNEYS? I want to watch a video that someone sent to me
41. CONTEXT SWITCHING The user journey regularly spans multiple devices and contexts
42. WRONG CONTEXT Webview? 3G?
43. WRONG CONTEXT A webview inside the app is the wrong context for connecting my accounts Desktop browser would be great
44. A LITERAL USER JOURNEY IN CONTEXT
45. THE WEB KNOW THE USER KNOW THEIR CONTEXT KNOW THEIR CURRENT JOURNEY
46. MOBILE ONE WEB There isn’t a mobile web. There’s a set of mobile contexts and ONE WEB
47. THANK YOU