What makes a popular Android app? Ade Oshineye Everybody else’s presentation has been filled with answers. This one is going to be filled with questions. I want interaction and discussion. I want you to share your stories.
Are you solving a problem that matters to lots of people? Larry likes to ask us if our apps are passing the toothbrush test: daily habitual and beneficial usage. Are your apps doing that? Why and why not?
Are you a good toothbrush? Are you making users happy? Are they happy enough that they tell other people? Are you tracking your Net Promoter Score? Are you doing UX studies? Are you giving people ‘delighter’ features like nightmode and offline support? Or are you making a toothbrush with a blade for a handle?
Are you learning from your peers? I maintain a portfolio of apps that do certain things very well. I keep that portfolio updated and share it with partners to guide them towards excellence
Staged rollouts that adapt because of feedback Don’t just begin a rollout without a plan for listening to users and a plan for handling problems with the app you’re rolling out.
Featuring But only if you’re ready for it. Getting featured before your app and your company are ready to handle the traffic is a mistake since many of those users won’t give you a second chance.
App install ads These can be an effective way of driving traffic to your app but you should do them after you’ve made sure your app will provide a welcoming experience.
Meaningful and valuable notifications Don’t use notifications to spam users. If you mis-use then users will uninstall your app. Use them to inform and assist users. Don’t obsess about CTR (uninstalls could boost your CTR since the only people left will be those who don’t mind your notifications) but instead focus on if your notifications are informative and/or actionable.
Naming and descriptions Make sure your app has a name that makes sense and a description that’s likely to match the kinds of things people will search for. Cryptic naming, dropping letters or clever jokes are likely to make it hard for people to find you.