I never metaphor I didn't like

Presentation from Rewire London 2014 : http://www.rewirelondon.org/2014/03/speakers-2014-ade-oshineye/ covering Heidegger, present-at-hand, ready-to-hand and resolving the ongoing tension between skeuomorphic design and 'authentically digital' or flat design by using restrained use of metaphors like cards.

Transcript

1. I NEVER METAPHOR I DIDN’T LIKE
   Ade Oshineye
   

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2. Ade Oshineye : Developer Advocate
   I’m Ade Oshineye and I’ll be your Developer Advocate for the next 20 minutes
   

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3. Martin Heidegger
   http://en.wikipedia.org/wiki/Martin_Heidegger
   

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4. PRESENT-AT-HAND
   http://en.wikipedia.org/wiki/Heideggerian_terminology#Present-at-hand
   

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5. READY-TO-HAND
   http://en.wikipedia.org/wiki/Heideggerian_terminology#Ready-to-hand
   

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6. Skeuomorphism
   http://en.wikipedia.org/wiki/Skeuomorph
   

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7. Flat design or ‘authentically digital’
   http://msdn.microsoft.com/en-us/library/windows/apps/hh781237.aspx
   

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8. Skeuomorphism versus Flat
   

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9. METAPHOR (LIKE BUT NOT)
   

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10. Card metaphor
    http://www.flickr.com/photos/adewale_oshineye/tags/cardsui/
    http://insideintercom.io/why-cards-are-the-future-of-the-web/
    http://ben-evans.com/benedictevans/2013/6/18/canvases
    http://www.google.com/landing/now/
    

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11. 1 Affordance
    2 Conceptual power
    3 Discoverability
    4 Multi-screen flexibility
    

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12. Should rather than Will
    

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