Upgrade to Pro — share decks privately, control downloads, hide ads and more …

I never metaphor I didn't like

I never metaphor I didn't like

Presentation from Rewire London 2014 : http://www.rewirelondon.org/2014/03/speakers-2014-ade-oshineye/ covering Heidegger, present-at-hand, ready-to-hand and resolving the ongoing tension between skeuomorphic design and 'authentically digital' or flat design by using restrained use of metaphors like cards.

Ade Oshineye
PRO

March 07, 2014
Tweet

More Decks by Ade Oshineye

Other Decks in Design

Transcript

  1. I NEVER METAPHOR I DIDN’T LIKE
    Ade Oshineye

    View Slide

  2. Ade Oshineye : Developer Advocate
    I’m Ade Oshineye and I’ll be your Developer Advocate for the next 20 minutes

    View Slide

  3. Martin Heidegger
    http://en.wikipedia.org/wiki/Martin_Heidegger

    View Slide

  4. PRESENT-AT-HAND
    http://en.wikipedia.org/wiki/Heideggerian_terminology#Present-at-hand

    View Slide

  5. READY-TO-HAND
    http://en.wikipedia.org/wiki/Heideggerian_terminology#Ready-to-hand

    View Slide

  6. Skeuomorphism
    http://en.wikipedia.org/wiki/Skeuomorph

    View Slide

  7. Flat design or ‘authentically digital’
    http://msdn.microsoft.com/en-us/library/windows/apps/hh781237.aspx

    View Slide

  8. Skeuomorphism versus Flat

    View Slide

  9. METAPHOR (LIKE BUT NOT)

    View Slide

  10. Card metaphor
    http://www.flickr.com/photos/adewale_oshineye/tags/cardsui/
    http://insideintercom.io/why-cards-are-the-future-of-the-web/
    http://ben-evans.com/benedictevans/2013/6/18/canvases
    http://www.google.com/landing/now/

    View Slide

  11. 1 Affordance
    2 Conceptual power
    3 Discoverability
    4 Multi-screen flexibility

    View Slide

  12. Should rather than Will

    View Slide

  13. View Slide