The state of Social

Fa3afb9c3589ea91c866030babaeee64?s=47 Ade Oshineye
September 25, 2014

The state of Social

At Google, we've long believed that 'social' isn't something you go to a site to do. Or something you add as an afterthought to existing functionality. Instead it's a pervasive layer that affects everything. But even as social software becomes ubiquitous, its very nature is changing.
Many of the old truisms are being overturned. What's replacing them?


Ade Oshineye

September 25, 2014