The state of Social

At Google, we've long believed that 'social' isn't something you go to a site to do. Or something you add as an afterthought to existing functionality. Instead it's a pervasive layer that affects everything. But even as social software becomes ubiquitous, its very nature is changing.
Many of the old truisms are being overturned. What's replacing them?

Transcript

1. THE STATE OF SOCIAL Ade Oshineye
2. I work for a search engine
3. 3 What was social? http://dilbert.com/strips/comic/2011-01-17/
4. 4 Islands and streams https://medium.com/the-nib/dont-cross-the-streams-9f430d657ef6
5. 5 1 or few platforms
6. 6 Social buttons everywhere
7. 7 A social layer
8. THE MOBILE REVOLUTION
9. Feature phones versus Smartphones?
10. MORE MOBILES THAN TOOTHBRUSHES 700M iOS 1.1B Android devices >1 phone per person
11. NEW SENSORS NEW SCENARIOS NEW OPPORTUNITIES
12. 12 Revolution? https://twitter.com/NeelieKroesEU/status/328779137206587394
13. NAME A MESSAGING APP?
14. INSIGHT #1
15. SMS IS EXPENSIVE AND MORIBUND
16. INSIGHT #2
17. MOBILE PHONE CONTACTS ARE AN OPEN SOCIAL GRAPH
18. 18 WhatsApp, opportunity and sensitivity SMS for onboarding The right graph Subtle business model
19. 19 Everything’s better with messaging Instagram Meetup Pinterest Hangouts
20. 20 Embedded messaging as a service https://layer.com/
21. 21 Traditional Youtube success story https://www.youtube.com/watch?v=kpqBNn_BfKE
22. 22 Multiple media and multiple networks https://www.youtube.com/user/marquesbrownlee/about
23. THE BEST (VIDEO) CAMERA IS THE ONE YOU HAVE WITH YOU Video changes this old adage
24. 24 Hyperlapse and social discovery It’s an app that doesn’t have it’s own social network. It’s just for feeding other networks. Youtube Capture does the same thing for video
25. 25 Flickr and Twitter Most of the traffic to my Flickr account comes from other networks
26. 26 PewDiePie and Flappy Bird https://www.youtube.com/watch?v=lQz6xhlOt18 30 million subscribers Official Youtube 22.1 million
27. 27 All games are social The game on the left is the game of games. The game on the right combines: Facebook, Google+ and Game Center
28. 28 Native + Social advertising
29. 29 Future? http://dilbert.com/strips/comic/2010-12-11/