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The state of Social

Fa3afb9c3589ea91c866030babaeee64?s=47 Ade Oshineye
September 25, 2014

The state of Social

At Google, we've long believed that 'social' isn't something you go to a site to do. Or something you add as an afterthought to existing functionality. Instead it's a pervasive layer that affects everything. But even as social software becomes ubiquitous, its very nature is changing.
Many of the old truisms are being overturned. What's replacing them?

Fa3afb9c3589ea91c866030babaeee64?s=128

Ade Oshineye

September 25, 2014
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Transcript

  1. THE STATE OF SOCIAL Ade Oshineye

  2. I work for a search engine

  3. 3 What was social? http://dilbert.com/strips/comic/2011-01-17/

  4. 4 Islands and streams https://medium.com/the-nib/dont-cross-the-streams-9f430d657ef6

  5. 5 1 or few platforms

  6. 6 Social buttons everywhere

  7. 7 A social layer

  8. THE MOBILE REVOLUTION

  9. Feature phones versus Smartphones?

  10. MORE MOBILES THAN TOOTHBRUSHES 700M iOS 1.1B Android devices >1

    phone per person
  11. NEW SENSORS NEW SCENARIOS NEW OPPORTUNITIES

  12. 12 Revolution? https://twitter.com/NeelieKroesEU/status/328779137206587394

  13. NAME A MESSAGING APP?

  14. INSIGHT #1

  15. SMS IS EXPENSIVE AND MORIBUND

  16. INSIGHT #2

  17. MOBILE PHONE CONTACTS ARE AN OPEN SOCIAL GRAPH

  18. 18 WhatsApp, opportunity and sensitivity SMS for onboarding The right

    graph Subtle business model
  19. 19 Everything’s better with messaging Instagram Meetup Pinterest Hangouts

  20. 20 Embedded messaging as a service https://layer.com/

  21. 21 Traditional Youtube success story https://www.youtube.com/watch?v=kpqBNn_BfKE

  22. 22 Multiple media and multiple networks https://www.youtube.com/user/marquesbrownlee/about

  23. THE BEST (VIDEO) CAMERA IS THE ONE YOU HAVE WITH

    YOU Video changes this old adage
  24. 24 Hyperlapse and social discovery It’s an app that doesn’t

    have it’s own social network. It’s just for feeding other networks. Youtube Capture does the same thing for video
  25. 25 Flickr and Twitter Most of the traffic to my

    Flickr account comes from other networks
  26. 26 PewDiePie and Flappy Bird https://www.youtube.com/watch?v=lQz6xhlOt18 30 million subscribers Official

    Youtube 22.1 million
  27. 27 All games are social The game on the left

    is the game of games. The game on the right combines: Facebook, Google+ and Game Center
  28. 28 Native + Social advertising

  29. 29 Future? http://dilbert.com/strips/comic/2010-12-11/

  30. None
  31. None