The state of Social

Fa3afb9c3589ea91c866030babaeee64?s=47 Ade Oshineye
September 25, 2014

The state of Social

At Google, we've long believed that 'social' isn't something you go to a site to do. Or something you add as an afterthought to existing functionality. Instead it's a pervasive layer that affects everything. But even as social software becomes ubiquitous, its very nature is changing.
Many of the old truisms are being overturned. What's replacing them?

Fa3afb9c3589ea91c866030babaeee64?s=128

Ade Oshineye

September 25, 2014
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