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Cross-context user journeys and other trends in the mobile future
Ade Oshineye
PRO
February 13, 2014
Technology
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40
Cross-context user journeys and other trends in the mobile future
Presentation at SES London 2014:
http://sesconference.com/london/agenda-day3.php
Ade Oshineye
PRO
February 13, 2014
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Transcript
CROSS-CONTEXT USER JOURNEYS AND OTHER TRENDS IN THE MOBILE FUTURE
Ade Oshineye
Ade Oshineye : Google+ Developer Advocate I’m Ade Oshineye and
I’ll be your Developer Advocate for the next 20 minutes
THE NEW NORMAL
Cross-context user journeys
USE IDENTITY TO CROSS CONTEXTS
Sign-in and resume tasks https://developers.google.com/+/
Deezer added Google+ sign-in across devices http://www.deezer.com/
33% acceptance rate for OTA
SEARCH => BEST EXPERIENCE
“10 blue links” was a long time ago
Best experience is sometimes your app https://developers.google.com/app-indexing/webmasters/
BEST EXPERIENCE IS SOMETIMES AN ACTION
Action buttons: context + actions + experience https://developers.google.com/gmail/actions/
Interactive posts: context + actions + experience https://developers.google.com/+/features/interactive-posts
Stream + Search = Best experience
The user’s journey is bigger than us
None