Cross-context user journeys and other trends in the mobile future

Presentation at SES London 2014: http://sesconference.com/london/agenda-day3.php

Transcript

1. CROSS-CONTEXT USER JOURNEYS AND OTHER TRENDS IN THE MOBILE FUTURE Ade Oshineye
2. Ade Oshineye : Google+ Developer Advocate I’m Ade Oshineye and I’ll be your Developer Advocate for the next 20 minutes
3. THE NEW NORMAL
4. Cross-context user journeys
5. USE IDENTITY TO CROSS CONTEXTS
6. Sign-in and resume tasks https://developers.google.com/+/
7. Deezer added Google+ sign-in across devices http://www.deezer.com/
8. 33% acceptance rate for OTA
9. SEARCH => BEST EXPERIENCE
10. “10 blue links” was a long time ago
11. Best experience is sometimes your app https://developers.google.com/app-indexing/webmasters/
12. BEST EXPERIENCE IS SOMETIMES AN ACTION
13. Action buttons: context + actions + experience https://developers.google.com/gmail/actions/
14. Interactive posts: context + actions + experience https://developers.google.com/+/features/interactive-posts
15. Stream + Search = Best experience
16. The user’s journey is bigger than us