Cross-context user journeys and other trends in the mobile future

Presentation at SES London 2014: http://sesconference.com/london/agenda-day3.php

Transcript

1. CROSS-CONTEXT USER JOURNEYS
   AND
   OTHER TRENDS IN THE MOBILE FUTURE
   Ade Oshineye
   

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2. Ade Oshineye : Google+ Developer Advocate
   I’m Ade Oshineye and I’ll be your Developer Advocate for the next 20 minutes
   

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3. THE NEW NORMAL
   

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4. Cross-context user journeys
   

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5. USE IDENTITY TO CROSS CONTEXTS
   

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6. Sign-in and resume tasks
   https://developers.google.com/+/
   

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7. Deezer added Google+ sign-in across devices
   http://www.deezer.com/
   

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8. 33% acceptance rate for OTA
   

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9. SEARCH => BEST EXPERIENCE
   

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10. “10 blue links” was a long time ago
    

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11. Best experience is sometimes your app
    https://developers.google.com/app-indexing/webmasters/
    

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12. BEST EXPERIENCE IS SOMETIMES AN
    ACTION
    

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13. Action buttons: context + actions + experience
    https://developers.google.com/gmail/actions/
    

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14. Interactive posts: context + actions + experience
    https://developers.google.com/+/features/interactive-posts
    

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15. Stream + Search = Best experience
    

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16. The user’s journey is bigger than us
    

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