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Cross-context user journeys and other trends in the mobile future

Ade Oshineye
PRO
February 13, 2014
Technology
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43

Cross-context user journeys and other trends in the mobile future

Presentation at SES London 2014: http://sesconference.com/london/agenda-day3.php

Ade Oshineye
PRO

February 13, 2014
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Transcript

  1. CROSS-CONTEXT USER JOURNEYS AND OTHER TRENDS IN THE MOBILE FUTURE

    Ade Oshineye

  2. Ade Oshineye : Google+ Developer Advocate I’m Ade Oshineye and

    I’ll be your Developer Advocate for the next 20 minutes

  3. THE NEW NORMAL

  4. Cross-context user journeys

  5. USE IDENTITY TO CROSS CONTEXTS

  6. Sign-in and resume tasks https://developers.google.com/+/

  7. Deezer added Google+ sign-in across devices http://www.deezer.com/

  8. 33% acceptance rate for OTA

  9. SEARCH => BEST EXPERIENCE

  10. “10 blue links” was a long time ago

  11. Best experience is sometimes your app https://developers.google.com/app-indexing/webmasters/

  12. BEST EXPERIENCE IS SOMETIMES AN ACTION

  13. Action buttons: context + actions + experience https://developers.google.com/gmail/actions/

  14. Interactive posts: context + actions + experience https://developers.google.com/+/features/interactive-posts

  15. Stream + Search = Best experience

  16. The user’s journey is bigger than us

  17. None