Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Cross-context user journeys and other trends in the mobile future

Fa3afb9c3589ea91c866030babaeee64?s=47 Ade Oshineye
PRO
February 13, 2014
Technology
0
36

Cross-context user journeys and other trends in the mobile future

Presentation at SES London 2014: http://sesconference.com/london/agenda-day3.php

Fa3afb9c3589ea91c866030babaeee64?s=128

Ade Oshineye
PRO

February 13, 2014
Tweet

More Decks by Ade Oshineye

See All by Ade Oshineye
Fa3afb9c3589ea91c866030babaeee64?s=48 adewale
PRO
0
160
Fa3afb9c3589ea91c866030babaeee64?s=48 adewale
PRO
0
95
Fa3afb9c3589ea91c866030babaeee64?s=48 adewale
PRO
1
65
Fa3afb9c3589ea91c866030babaeee64?s=48 adewale
PRO
0
58
Fa3afb9c3589ea91c866030babaeee64?s=48 adewale
PRO
0
3.9k
Fa3afb9c3589ea91c866030babaeee64?s=48 adewale
PRO
2
1k
Fa3afb9c3589ea91c866030babaeee64?s=48 adewale
PRO
1
59
Fa3afb9c3589ea91c866030babaeee64?s=48 adewale
PRO
0
73
Fa3afb9c3589ea91c866030babaeee64?s=48 adewale
PRO
0
51

Other Decks in Technology

See All in Technology
Fb925cff494f6a5158a461493be48066?s=48 yuzutas0
1
1k
6e4c7cb36e31e3b871f3ae0c83ac8110?s=48 shoito
0
130
5decf7f10129094643082b24a97a89ad?s=48 nalpan
0
360
B1cc148711c6a37a5c922b6e72a4ad52?s=48 upura
5
2.8k
7e3cdbf62ad6e34cf379443678b1b378?s=48 sogaoh
1
180
4cafe6a1c6287d64d7252279eeeffa94?s=48 moongift
0
130
Cd931bc05e7cee46b9a950a63e47ba4c?s=48 you
0
120
2ac024b2f1f4da583ab751d28509c068?s=48 tzmfreedom
2
770
4f43f9f4dc4cc2897841877e8f7b032f?s=48 cielan
1
290
9955f1755a5ae81bc294db7291e56af2?s=48 cmnakahara
0
340
0f162107f1b716c9fa62d6071eb8b995?s=48 mugi_uno
3
1k
49f49940f0831a426745c028684bcdad?s=48 hatena
1
2.6k

Featured

See All Featured
Ded01cdab114abe4ec13511e4c25b9bb?s=48 andyhume
67
4.5k
C44e1f7e22c3f23cff7bc130871047ef?s=48 eileencodes
118
26k
651dcfe41723207fbb0aa044a4f7c07f?s=48 dotmariusz
99
5.7k
4262b9cfacfb6b2c77f23e1d0310cd3e?s=48 myddelton
110
11k
B6a8f005f39d23ffc930508ac9da68b9?s=48 vanstee
122
5.1k
95d9f37115fbb0d13135d0f77132f856?s=48 morganepeng
31
1.7k
5b9fe87ec1faa67a4599782930f45ec9?s=48 sstephenson
149
12k
A60068bce2e73de3a37ca9d2dbe36092?s=48 bryan
35
3.8k
0bce06bd06ee7a2c4f5500f25dcf7f18?s=48 paulrobertlloyd
74
1.7k
F29327647a9cff5c69618bae420792ea?s=48 tenderlove
58
3.8k
95d9f37115fbb0d13135d0f77132f856?s=48 morganepeng
99
15k
64827b31aef81498662e8af4bd6d5157?s=48 jonrohan
1021
400k

Transcript

  1. CROSS-CONTEXT USER JOURNEYS AND OTHER TRENDS IN THE MOBILE FUTURE

    Ade Oshineye

  2. Ade Oshineye : Google+ Developer Advocate I’m Ade Oshineye and

    I’ll be your Developer Advocate for the next 20 minutes

  3. THE NEW NORMAL

  4. Cross-context user journeys

  5. USE IDENTITY TO CROSS CONTEXTS

  6. Sign-in and resume tasks https://developers.google.com/+/

  7. Deezer added Google+ sign-in across devices http://www.deezer.com/

  8. 33% acceptance rate for OTA

  9. SEARCH => BEST EXPERIENCE

  10. “10 blue links” was a long time ago

  11. Best experience is sometimes your app https://developers.google.com/app-indexing/webmasters/

  12. BEST EXPERIENCE IS SOMETIMES AN ACTION

  13. Action buttons: context + actions + experience https://developers.google.com/gmail/actions/

  14. Interactive posts: context + actions + experience https://developers.google.com/+/features/interactive-posts

  15. Stream + Search = Best experience

  16. The user’s journey is bigger than us

  17. None