Stop making bland things

The slides from my talk at SAUX2014.

Transcript

1. Applying design principles to software development
2. Adriaan Fenwick
 User Experience Designer @adriaanfenwick
 www.designandux.com
3. Stop making bland things
4. Users = most important aspect when building a product. Know your users.
 Understand their needs (and wants).
 Solve their problems.
5. Create products that people love. Too many mediocre half-baked products in wild.
6. One for all and all for one http://en.wikipedia.org/wiki/File:Dartagnan-musketeers.jpg The Musketeers
7. One for all and all for one UX belongs to everyone!
 Break down silos. http://en.wikipedia.org/wiki/File:Dartagnan-musketeers.jpg The Musketeers
8. http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal
9. http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal
10. http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal
11. http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal
12. http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal
13. Love triangle
14. Love triangle
18. Users
19. https://www.flickr.com/photos/futurilla/5456748089 Movie Systems treat users badly
20. https://www.flickr.com/photos/futurilla/5456748089 Movie Systems treat users badly “I fight for the Users!”
 - Tron “I'm a User, I'll improvise.”
 - Sam Flynn
21. Users
 What are they?
22. Users
 What are they? Humans
23. Users
 What are they? People
24. Users People
25. Users People Students Doctors Professionals Employees Patients
26. Simple and Usable web, mobile and interaction design by Giles Colborne
27. Experts Happy to explore your product or service and to push the limits of what it can do. ! Willing adopters Tempted to use something more sophisticated, but they're not comfortable playing with something entirely new. ! Mainstreamers Don't use technology for its own sake; they use it to get a job done.
28. Personas
29. Who are your users? What are they trying to achieve? Make making decisions easier.
30. “But this makes sense to me, if the user doesn’t get it they are stupid.”
 - Team member “We don’t need to test the system - I am the user.”
 - Executive member
31. Sometimes you have to get creative to get your team to buy into your process Source: http://www.flickr.com/photos/21202433@N08/8524623559/
32. Needs and wants
33. “If I had asked people what they wanted, they would have said faster horses.”
 - Henry Ford
34. Needs are important,
 but we often forget about the wants. Usable and useful + pleasurable.
35. User Experience (UX) User Experience (UX) involves a person's behaviors, attitudes, and emotions about using a particular product, system or service. User Experience includes the practical, experiential, affective, meaningful and valuable aspects of human–computer interaction and product ownership. Source: http://en.wikipedia.org/wiki/User_experience
36. User Experience Design (UXD) User experience design (UXD or UED) is the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product. Source: http://en.wikipedia.org/wiki/User_experience_design
37. Want, but don’t really need.
38. Need, but don’t really want.
39. Uncover needs, while listening to wants. Observe. Ask “Why” until it feels awkward,
 then ask why a few more times.
40. Story about a bridge Source: https://www.flickr.com/photos/peterthoeny/10357858173
41. A pleasurable experience Connect their needs
 on an emotional level
 with their wants.
42. Make special moments Disney and his team had a sharp focus on creating a unique experience that guests could not get anywhere else. This focus on making as many special moments as possible resulted in happy (and repeat) customers. Human beings retain bad memories more than good, so providing happy moments results in people revisiting in a desire to relive or recapture those special moments. Source: http://uxmag.com/articles/walt-disney-the-worlds-first-ux-designer
48. How do you cater for pleasurability in estimations?
49. How do you cater for pleasurability in estimations? SCRUM
50. Source: https://www.flickr.com/photos/aglet/8373084083 Sometimes it does feels this way
51. There is a tension and imbalance
 between ux and agile methodologies. Features are rarely iterated on to improve. User review contain no users.
52. Design is iterative by nature. Design creates many solutions to truly solve the problem. Estimation undermine design.
53. Understand they are different processes. Staying ahead of the curve is a challenge. Big picture design thinking competes with delivering small business impact value.
54. Doesn’t quite fit, does it?
55. SCRUM.
56. SCRUM. AGILE.
57. SCRUM. AGILE. UX.
58. We need to figure out how we can make it work. SCRUM. AGILE. UX.
59. Product discovery: a better way If we want to design better, more useful products, we need to stop designing solutions too early and start instead with product discovery: a process that helps us understand the problem properly so we don’t just design things better, but design better things. Usable yet Useless: Why Every Business Needs Product Discovery,
 by Rian van der Merwe Source: http://alistapart.com/article/usable-yet-useless-why-every-business-needs-product-discovery
60. Design is messy
61. Lean startup and the MVP
62. MVP Product
63. Lean startup and the MVP Lean in agile dev = Creating donuts without sprinkles.
64. Lean startup and the MVP Lean in agile dev = Creating donuts without sprinkles. Stop making bland things
65. Lean startup UCD framework at its core.
66. Lean startup UCD framework at its core. Measure Learn Build
67. Problem with interpretation of MVP. Too often focused on MP and not the V. Usable, useless. Not a pleasant experience.
68. Too many half-baked products.
 Too many donuts without sprinkles.
69. Laura Klein - UX for Lean Startups
70. Introduced the cupcake concept to the Lean Startup world.
71. Wedding cake. Not minimum.
72. Half-baked / Raw ingredients. Not viable.
73. Cupcake. Minimum viable cake.
74. Lean startup and the MVP with a better user experience
75. Heuristics
76. Applied to SCRUM (QA Testing process). Sharing with the team. Printed examples based on project.
77. Visibility Match Control Consistency Prevention Recognition Flexibility Minimalism Recover Help
78. Universal Methods of Design
 Bella Martin
 Bruce Hanington
79. Design principles
80. Based on goals of product. Selective process - very collaborative. Decision making.
81. Design standards
82. Enables consistency. Create a vocabulary and visual
 language the team understands. Prevents the perception of interns running
 around behind the scenes.
83. Living standards = ui pattern library. Supports autonomy on the team.
84. Usability testing
85. Take team along to testing = creates empathy. Record video. Document as soon as possible.
86. Extensive user testing. Quick guerrilla testing. Remote usability testing.
87. UserTesing. Optimal Workshop.
88. The ABC’s of Research A (Attitude)
 B (Behavior)
 C (Comprehension) Source: http://uxpamagazine.org/choosing-the-right-research-method/
89. Less is more
90. “A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”
 - Antoine de Saint-Exupery
91. “Simpler than a bike, until you try to ride it” - Simple and Usable by Giles Colborne Not that kind of simple
92. New features add complexity. Challenge: each new feature - remove another. If-syndrome.
93. “Experts often want features that would horrify mainstreamers” - Simple and Usable by Giles Colborne
94. Sketching
95. Without sketching and testing,
 it’s like playing pictionary with your users. Can your users guess what to do?
96. Inexpensive way to gain feedback. Enables richer vivid conversations. Test assumptions more clearly.
97. Whiteboard. Wireframes. Prototypes.
98. Source: http://commons.wikimedia.org/wiki/File:Iron_Man_Mark_4,_5,_6,_7.jpg Tony Stark knows how
 to prototype and iterate
99. Evangelise DID YOU KNOW? 553 EXPERTS OFTEN WANT FEATURES THAT WOULD HORRIFY MAINSTREAMERS.
100. @adriaanfenwick
 www.designandux.com Now go rid the world of all the evil donuts!