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Mensagens transacionais para fidelizar e converter

Avatar for Afonso Praça Afonso Praça
May 16, 2014
Business
60
0

Mensagens transacionais para fidelizar e converter

Apresentação feita no VTEX DAY 2014, mostrando a importância das mensagens transacionais, e as ferramentas da VTEX para apoiar essa comunicação assíncrona com o cliente.

Avatar for Afonso Praça

Afonso Praça

May 16, 2014

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Transcript

  1. VTEX MESSAGE CENTER Mensagens transacionais para fidelizar e converter

  2. Afonso Praça Desenvolvedor Web Front End

  3. MENSAGENS TRANSACIONAIS Amadas pelos clientes, negligenciadas pelas lojas.

  4. POR QUE SÃO MENSAGENS ESPECIAIS?

  5. Falam de algo que o cliente realmente quer saber

  6. Ótima oportunidade para Cross-selling

  7. Determinantes para engajamento

  8. Reduzem custo operacional

  9. COMO FAZEMOS? Message Center Mail Service

  10. Message Center Mail Service Mail Service OMS LOGISTICS VTEX ID

    CONVERSATION TRACKER OUTRAS SHIPPING TRACKER
  11. None
  12. None
  13. None
  14. None
  15. None

  16. MELHORES PRÁTICAS

  17. Layout Responsivo qualquer hora, qualquer lugar

  18. None
  19. None

  20. Via de mão dupla no-reply nunca mais

  21. Tracking das Mensagens Conversation Tracker + Shipping Tracker

  22. None

  23. Envolva o marketing Adicione personalidade

  24. Destaque para conteúdo principal

  25. Conteúdo promocional Cross-selling + Cupom

  26. CASOS DE USO

  27. None
  28. None
  29. None

  30. Dúvidas

  31. Obrigado! lab.vtex.com