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Agile Marketing - Maria Matarelli - Agile SG 2016

Agile Marketing - Maria Matarelli - Agile SG 2016

Agile Marketing - Maria Matarelli - Agile SG 2016

Agile Singapore

October 17, 2016
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  1. Agile Marke+ng
    Expanding Agile outside of IT
    By Maria Matarelli

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  2. January
    February
    March
    April
    May
    June
    July
    August
    September
    October
    November
    December
    January
    February
    March
    April
    May
    June
    July
    August
    September
    October
    November
    December
    January
    February
    March
    April
    May
    June
    July
    August
    September
    October
    November
    December
    2012 2013 2014
    Monthly Revenue Growth
    How would
    your
    business
    change if
    you had
    ver?cal
    increase in
    revenue?
    @MariaMatarelli

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  3. •  Uncover the opportunity in expanding Agile outside of IT
    •  Discover techniques and strategies at the core of Agile Marke+ng
    to rapidly grow your business
    •  Hear a case study on how we reached more than 780% growth in
    revenue in just a year!
    •  Learn how to apply the first steps of Agile Marke+ng
    TODAY YOU WILL…
    @MariaMatarelli

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  4. Maria Matarelli
    Cer?fied Scrum Trainer (CST)
    Co-Founder of the Agile Marke?ng Academy
    @MariaMatarelli

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  5. An Agile Organization’s Goal
    Goal: True Agility
    @MariaMatarelli

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  6. *excerpt from the Version One 10th Annual State of Agile Survey, page 6
    www.stateofagile.versionone.com
    @MariaMatarelli

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  7. Agile Challenges
    Dominican Republic
    London
    Shanghai
    San Francisco
    Trinidad
    New York
    Jamaica
    @MariaMatarelli

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  8. Small Changes, Rapid Results
    Agile Marketing

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  9. •  Itera+ve process for fast results and sustainable growth
    •  Focus on customer rela+onships that carry the most value
    •  Organizing your marke+ng into channels
    •  Crea+ng the systems and messaging to reach your ideal
    customers
    What is Agile Marketing?
    @MariaMatarelli

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  10. Business Monthly Revenue
    @MariaMatarelli

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  11. @MariaMatarelli

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  12. Who is your ideal customer?
    Identify your Perfect Customer

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  13. Filtering for Your Perfect Customer
    @MariaMatarelli

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  14. Agile Marketing
    Who needs you vs. Who can you sell to?
    @MariaMatarelli

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  15. Identifying needs from the user’s perspective
    User Story Writing

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  16. As A: ____________
    User Story Components
    3 Parts
    I Need: ____________
    So That: ____________
    (WHO)!
    (WHAT)!
    (WHY)!
    <---- Ideal Customer
    <---- Your Solu+on
    <---- My Problems go Away
    @MariaMatarelli

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  17. PERSONAS
    QUICK STATS
    Age:
    Occupa+on:
    Loca+on:
    Company Size:
    Computer skills:
    Primary Persona
    Name:
    Employer:
    Background:
    KEY GOALS:
    MoKo:
    A DAY IN THE LIFE:
    CHALLENGES:

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  18. PERSONAS
    QUICK STATS
    Age:
    Occupa+on:
    Loca+on:
    Company Size:
    Computer skills:
    KEY GOALS:
    A DAY IN THE LIFE:
    CHALLENGES:
    Secondary Persona
    Name:
    Employer:
    Background:
    MoKo:

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  19. Where
    would you
    put your
    marke?ng
    dollars?
    Five
    campaigns
    were run to
    specific
    personas with
    user stories
    1 2 3 4 5
    Campaigns
    7,313
    929 1,104
    +600%

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  20. The Story of the Solution
    Agile Marketing
    Breaking Down and Building Value
    User Story to Sales Letter
    Social Proof (feel, felt, found)
    Connecting on the Problem
    Calls to Action

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  21. Agile Marketing
    Inspect and Adapt
    One targeted change at a time
    @MariaMatarelli

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  22. @MariaMatarelli

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  23. 7,313
    929 1,104
    +600%
    @MariaMatarelli

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  24. Agile Funnels
    All internet sales funnels consist of the same
    basic parts. What makes Agile Funnels unique is
    that they are built middle out.
    We start at the point of educa+ng our poten+al
    customer, craiing our messaging using the
    user story brainstorming method to focus on
    problems we solve, who we solve them for, and
    why they need it solved in the first place.
    @MariaMatarelli

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  25. Agile Marketing
    Real Agile Transformation includes more
    than just your IT department.
    @MariaMatarelli

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  26. Imagine.
    The right
    processes
    in place.
    @MariaMatarelli

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  27. •  allow you to be more efficient
    •  increase your produc+vity
    •  reach more customers
    •  help you generate more sales
    would it be worth it?
    If all this approach did was

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  28. Maria@AgileMarke+ngAcademy.com
    @mariamatarelli
    www.linkedin.com/in/mariamatarelli
    www.l.com/mariamatarellipage
    Connect with me.

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  29. Expanding Agile Outside of IT
    Agile MarkeJng Academy
    300 N. LaSalle Street, Suite 4925
    Chicago, IL 60654, USA
    Office 773-492-1465
    info@agilemarke+ngacademy.com
    www.agilemarke+ngacademy.com
    Contact InformaJon

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