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Agile Marketing - Maria Matarelli - Agile SG 2016

Agile Marketing - Maria Matarelli - Agile SG 2016

Agile Marketing - Maria Matarelli - Agile SG 2016

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Agile Singapore

October 17, 2016
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  1. Agile Marke+ng Expanding Agile outside of IT By Maria Matarelli

  2. January February March April May June July August September October

    November December January February March April May June July August September October November December January February March April May June July August September October November December 2012 2013 2014 Monthly Revenue Growth How would your business change if you had ver?cal increase in revenue? @MariaMatarelli
  3. •  Uncover the opportunity in expanding Agile outside of IT

    •  Discover techniques and strategies at the core of Agile Marke+ng to rapidly grow your business •  Hear a case study on how we reached more than 780% growth in revenue in just a year! •  Learn how to apply the first steps of Agile Marke+ng TODAY YOU WILL… @MariaMatarelli
  4. Maria Matarelli Cer?fied Scrum Trainer (CST) Co-Founder of the Agile

    Marke?ng Academy @MariaMatarelli
  5. An Agile Organization’s Goal Goal: True Agility @MariaMatarelli

  6. *excerpt from the Version One 10th Annual State of Agile

    Survey, page 6 www.stateofagile.versionone.com @MariaMatarelli
  7. Agile Challenges Dominican Republic London Shanghai San Francisco Trinidad New

    York Jamaica @MariaMatarelli
  8. Small Changes, Rapid Results Agile Marketing

  9. •  Itera+ve process for fast results and sustainable growth • 

    Focus on customer rela+onships that carry the most value •  Organizing your marke+ng into channels •  Crea+ng the systems and messaging to reach your ideal customers What is Agile Marketing? @MariaMatarelli
  10. Business Monthly Revenue @MariaMatarelli

  11. @MariaMatarelli

  12. None
  13. Who is your ideal customer? Identify your Perfect Customer

  14. Filtering for Your Perfect Customer @MariaMatarelli

  15. Agile Marketing Who needs you vs. Who can you sell

    to? @MariaMatarelli
  16. Identifying needs from the user’s perspective User Story Writing

  17. As A: ____________ User Story Components 3 Parts I Need:

    ____________ So That: ____________ (WHO)! (WHAT)! (WHY)! <---- Ideal Customer <---- Your Solu+on <---- My Problems go Away @MariaMatarelli
  18. PERSONAS QUICK STATS Age: Occupa+on: Loca+on: Company Size: Computer skills:

    Primary Persona Name: Employer: Background: KEY GOALS: MoKo: A DAY IN THE LIFE: CHALLENGES:
  19. PERSONAS QUICK STATS Age: Occupa+on: Loca+on: Company Size: Computer skills:

    KEY GOALS: A DAY IN THE LIFE: CHALLENGES: Secondary Persona Name: Employer: Background: MoKo:
  20. Where would you put your marke?ng dollars? Five campaigns were

    run to specific personas with user stories 1 2 3 4 5 Campaigns 7,313 929 1,104 +600%
  21. The Story of the Solution Agile Marketing Breaking Down and

    Building Value User Story to Sales Letter Social Proof (feel, felt, found) Connecting on the Problem Calls to Action
  22. Agile Marketing Inspect and Adapt One targeted change at a

    time @MariaMatarelli
  23. @MariaMatarelli

  24. 7,313 929 1,104 +600% @MariaMatarelli

  25. None
  26. Agile Funnels All internet sales funnels consist of the same

    basic parts. What makes Agile Funnels unique is that they are built middle out. We start at the point of educa+ng our poten+al customer, craiing our messaging using the user story brainstorming method to focus on problems we solve, who we solve them for, and why they need it solved in the first place. @MariaMatarelli
  27. Agile Marketing Real Agile Transformation includes more than just your

    IT department. @MariaMatarelli
  28. None
  29. Imagine. The right processes in place. @MariaMatarelli

  30. •  allow you to be more efficient •  increase your

    produc+vity •  reach more customers •  help you generate more sales would it be worth it? If all this approach did was
  31. Maria@AgileMarke+ngAcademy.com @mariamatarelli www.linkedin.com/in/mariamatarelli www.l.com/mariamatarellipage Connect with me.

  32. Expanding Agile Outside of IT Agile MarkeJng Academy 300 N.

    LaSalle Street, Suite 4925 Chicago, IL 60654, USA Office 773-492-1465 info@agilemarke+ngacademy.com www.agilemarke+ngacademy.com Contact InformaJon
  33. None