Agile Marketing - Maria Matarelli - Agile SG 2016

Agile Marketing - Maria Matarelli - Agile SG 2016

Transcript

1. Agile Marke+ng Expanding Agile outside of IT By Maria Matarelli
2. January February March April May June July August September October November December January February March April May June July August September October November December January February March April May June July August September October November December 2012 2013 2014 Monthly Revenue Growth How would your business change if you had ver?cal increase in revenue? @MariaMatarelli
3. •  Uncover the opportunity in expanding Agile outside of IT •  Discover techniques and strategies at the core of Agile Marke+ng to rapidly grow your business •  Hear a case study on how we reached more than 780% growth in revenue in just a year! •  Learn how to apply the first steps of Agile Marke+ng TODAY YOU WILL… @MariaMatarelli
4. Maria Matarelli Cer?fied Scrum Trainer (CST) Co-Founder of the Agile Marke?ng Academy @MariaMatarelli
5. An Agile Organization’s Goal Goal: True Agility @MariaMatarelli
6. *excerpt from the Version One 10th Annual State of Agile Survey, page 6 www.stateofagile.versionone.com @MariaMatarelli
7. Agile Challenges Dominican Republic London Shanghai San Francisco Trinidad New York Jamaica @MariaMatarelli
8. Small Changes, Rapid Results Agile Marketing
9. •  Itera+ve process for fast results and sustainable growth •  Focus on customer rela+onships that carry the most value •  Organizing your marke+ng into channels •  Crea+ng the systems and messaging to reach your ideal customers What is Agile Marketing? @MariaMatarelli
10. Business Monthly Revenue @MariaMatarelli
11. @MariaMatarelli
13. Who is your ideal customer? Identify your Perfect Customer
14. Filtering for Your Perfect Customer @MariaMatarelli
15. Agile Marketing Who needs you vs. Who can you sell to? @MariaMatarelli
16. Identifying needs from the user’s perspective User Story Writing
17. As A: ____________ User Story Components 3 Parts I Need: ____________ So That: ____________ (WHO)! (WHAT)! (WHY)! <---- Ideal Customer <---- Your Solu+on <---- My Problems go Away @MariaMatarelli
18. PERSONAS QUICK STATS Age: Occupa+on: Loca+on: Company Size: Computer skills: Primary Persona Name: Employer: Background: KEY GOALS: MoKo: A DAY IN THE LIFE: CHALLENGES:
19. PERSONAS QUICK STATS Age: Occupa+on: Loca+on: Company Size: Computer skills: KEY GOALS: A DAY IN THE LIFE: CHALLENGES: Secondary Persona Name: Employer: Background: MoKo:
20. Where would you put your marke?ng dollars? Five campaigns were run to specific personas with user stories 1 2 3 4 5 Campaigns 7,313 929 1,104 +600%
21. The Story of the Solution Agile Marketing Breaking Down and Building Value User Story to Sales Letter Social Proof (feel, felt, found) Connecting on the Problem Calls to Action
22. Agile Marketing Inspect and Adapt One targeted change at a time @MariaMatarelli
23. @MariaMatarelli
24. 7,313 929 1,104 +600% @MariaMatarelli
26. Agile Funnels All internet sales funnels consist of the same basic parts. What makes Agile Funnels unique is that they are built middle out. We start at the point of educa+ng our poten+al customer, craiing our messaging using the user story brainstorming method to focus on problems we solve, who we solve them for, and why they need it solved in the first place. @MariaMatarelli
27. Agile Marketing Real Agile Transformation includes more than just your IT department. @MariaMatarelli
29. Imagine. The right processes in place. @MariaMatarelli
30. •  allow you to be more efficient •  increase your produc+vity •  reach more customers •  help you generate more sales would it be worth it? If all this approach did was
31. Maria@AgileMarke+ngAcademy.com @mariamatarelli www.linkedin.com/in/mariamatarelli www.l.com/mariamatarellipage Connect with me.
32. Expanding Agile Outside of IT Agile MarkeJng Academy 300 N. LaSalle Street, Suite 4925 Chicago, IL 60654, USA Office 773-492-1465 info@agilemarke+ngacademy.com www.agilemarke+ngacademy.com Contact InformaJon