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The stories our data tells back

The stories our data tells back

Presented at UX Open 2017, in Stockholm, Sweden. A talk about how we gather data in order to deliver a more relevant and helpful product story, what this story actually ends up being and how we could improve that.

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Ruxandra Teodoru

October 20, 2017
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Transcript

  1. The stories our data tells back RUXANDRA TEODORU

  2. analytics + big/small data USER DATA RUXANDRA TEODORU 20/10/2017 UX

    OPEN
  3. growth retention engagement revenue clickthrough rate DATA METRICS GONE WILD

    RUXANDRA TEODORU 20/10/2017 UX OPEN
  4. conversion rate RUXANDRA TEODORU 20/10/2017 UX OPEN

  5. data-driven data-informed data-inspired data-validated DATA-DESIGN SYMBIOSIS RUXANDRA TEODORU 20/10/2017 UX

    OPEN
  6. personalization customization DATA-DRIVEN DESIGN PATTERNS (aka targeting in ecomm &

    social media) RUXANDRA TEODORU 20/10/2017 UX OPEN
  7. “The defining factor […] is whether your user asks for

    it or not. Customization is standard and expected, but personalization is still somewhat new and surprising — and so creates a kind of “passive magic”.” JERRY CAO “HOW TO PERSONALIZE YOUR UX DESIGN WITHOUT BEING CREEPY” THE NEXT WEB, 2015 RUXANDRA TEODORU 20/10/2017 UX OPEN
  8. alert make easier cross-sell enrich THE FOUR CORE TYPES OF

    PERSONALIZED CONTENT } task at hand } big picture SOURCE: ICF INTERACTIVE RUXANDRA TEODORU 20/10/2017 UX OPEN
  9. THE STORIES DATA-DRIVEN PRODUCTS TELL I’m trying to help I’m

    trying to sell I’m using your data RUXANDRA TEODORU 20/10/2017 UX OPEN
  10. None
  11. None
  12. None
  13. I’m trying to help I’m trying to sell I’m using

    your data you didn’t know I have RUXANDRA TEODORU 20/10/2017 UX OPEN THE STORIES DATA-DRIVEN PRODUCTS TELL
  14. “The personalized experience is most welcome when consumers are aware

    that they’ve willingly provided the information.” GAYATRI PATEL DIRECTOR OF GLOBAL DATA INFRASTRUCTURE, EBAY RUXANDRA TEODORU 20/10/2017 UX OPEN
  15. t

  16. I’m trying to help on your terms I’m trying to

    sell relevant products I’m using your data in a transparent and responsible way RUXANDRA TEODORU 20/10/2017 UX OPEN THE STORIES DATA-DRIVEN PRODUCTS TELL
  17. Tell me your product’s story. RUXANDRA TEODORU 20/10/2017 UX OPEN

    I’LL BUY YOU A COFFEE IF YOU
  18. Thank you! 20/10/2017 UX OPEN RUXANDRA TEODORU