The stories our data tells back

The stories our data tells back

Presented at UX Open 2017, in Stockholm, Sweden. A talk about how we gather data in order to deliver a more relevant and helpful product story, what this story actually ends up being and how we could improve that.

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Ruxandra Teodoru

October 20, 2017
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Transcript

  1. 7.

    “The defining factor […] is whether your user asks for

    it or not. Customization is standard and expected, but personalization is still somewhat new and surprising — and so creates a kind of “passive magic”.” JERRY CAO “HOW TO PERSONALIZE YOUR UX DESIGN WITHOUT BEING CREEPY” THE NEXT WEB, 2015 RUXANDRA TEODORU 20/10/2017 UX OPEN
  2. 8.

    alert make easier cross-sell enrich THE FOUR CORE TYPES OF

    PERSONALIZED CONTENT } task at hand } big picture SOURCE: ICF INTERACTIVE RUXANDRA TEODORU 20/10/2017 UX OPEN
  3. 9.

    THE STORIES DATA-DRIVEN PRODUCTS TELL I’m trying to help I’m

    trying to sell I’m using your data RUXANDRA TEODORU 20/10/2017 UX OPEN
  4. 10.
  5. 11.
  6. 12.
  7. 13.

    I’m trying to help I’m trying to sell I’m using

    your data you didn’t know I have RUXANDRA TEODORU 20/10/2017 UX OPEN THE STORIES DATA-DRIVEN PRODUCTS TELL
  8. 14.

    “The personalized experience is most welcome when consumers are aware

    that they’ve willingly provided the information.” GAYATRI PATEL DIRECTOR OF GLOBAL DATA INFRASTRUCTURE, EBAY RUXANDRA TEODORU 20/10/2017 UX OPEN
  9. 15.

    t

  10. 16.

    I’m trying to help on your terms I’m trying to

    sell relevant products I’m using your data in a transparent and responsible way RUXANDRA TEODORU 20/10/2017 UX OPEN THE STORIES DATA-DRIVEN PRODUCTS TELL