It's all about finding market fit. What if you started finding your market before you even had a product? Start your competitive analysis before you start your business.
• Get to Know Their Needs • Learn to Understand their worldview • Define their - and your - constraints • Use it all to craft a compelling offer Monday, September 26, 11
• Get to Know Their Needs • Learn to Understand their worldview • Define their - and your - constraints • Use it all to craft a compelling offer Monday, September 26, 11
• Explain • Find people who will pay • Revise based on feedback (if there’s even customers) • Guess and check the price • Always wonder about other similar ideas Monday, September 26, 11
solved • You lack the ability to sell it to people. • They don’t know they have a problem. • They don’t care. • They don’t see it as a problem. Monday, September 26, 11
they have and want to solve? • What are they missing? • What do they need? • How do they want to hear about it? •How do they look at their problems? • Can you solve it and solve it well? • How do they think about and quantify value? Monday, September 26, 11
x $160/per member • Demand - Low • Frequency - Monthly (membership) • Cost - Moderate to high • Revenue - $160 (moderate to high) Monday, September 26, 11