Communicating Geodemographics

Communicating Geodemographics, Market Research Society Workshop - 2/11/08 - Alex D Singleton

Transcript

1. COMMUNICATING GEODEMOGRAPHICS Dr Alex Singleton University College London Department of Geography and Centre for Advanced Spatial Analysis ! Spatial is Special! – www.spatial-literacy.org
2. • Numbers are hard to visualise and understand • Multidimensional numbers are even harder to visualise and understand • For this reason – many visualisation methods have been created The Communication Problem
4. THE PAST
5. Experian – CD ROM - Mosaic Pen Portraits
6. Experian – CD ROM - Mosaic Photographs
7. Experian – CD ROM - Mosaic Text
8. Experian – CD ROM - Mosaic Graphs
9. Experian – CD ROM - Mosaic Maps
10. PRESENT An evolving
11. API 3rd Party Application Builder Data : ! •Open Formats •Geo-RSS •KML •XML •“Tiles”
12. Esociety Project @ UCL Map API http://www.spatial-literacy.org/esocietyprofiler/
13. Good start, but how do we get better maps? • What are the problems – Can’t share easily – Static – No context (e.g. built environment) .... • Easy solution... – Convert to KML and display on google maps? – NO! Traditional map in a GIS
14. Why “NO”! • KML Vector Format – Large maps – lots complex vector data – Google maps API – KML limit ~ 2meg • 2 Possible solutions – Limit complexity of the data shown – keep as vector • E.g. London MET Police Crime – Use Raster • Slippy Maps - Tiles
15. KML (Vector)
16. Raster Tiles - with Gmap Creator http://www.casa.ucl.ac.uk/googlemaps/OAC-super-EngScotWales.html
17. Overlay & Transparency 100% 50%
18. OAC SuperGroups - London http://www.londonprofiler.org/
19. OAC SuperGroups - London
20. London Profiler
21. www.nestoria.co.uk
22. London Profiler –
23. THE FUTURE
24. BETTER USE OF THE INTERNET Theme 1
25. www.publicprofiler.org
29. Classification through consultation
30. BETTER MAPPING Theme 2
31. Maptube http://www.maptube.org/
33. Maptube Select Multiple Layers •Tiles •Remotely Hosted Fade Control Close Legend
34. DATA INNOVATION Theme 3
35. • www.publicprofiler.org/worldnames • Track international migration flows • Develop a classification of names – Links cultural, ethnic, linguistic roots of names www.publicprofiler.org/worldnames
36. • 26 countries in America, Europe, Asia and Oceania • Individual level data for 300 million people (full name and address) • 10.8 million unique surnames • 6.5 million unique forenames • Statistics at postcode level
37. Singleton
38. www.onomap.org
39. Surnames UK Electoral Roll Forenames Pablo Mateos Garcia Pérez ... Juan Rosa Marta ... Sánchez Rodríguez ... • Several iterations until self-contained cluster is exhausted • Cluster assigned an Onomap type Mateos et al (2007) CASA Working Paper 116
40. Forename : ALEX - SCOTTISH
 
 Surname : SINGLETON - ENGLISH
 
 Overall Classification of this Person - ENGLISH www.onomap.org
41. Welsh Names “aim was to establish a Welsh colony which would preserve the Welsh language and culture” http://en.wikipedia.org/wiki/Mimosa_(ship) Mimosa (1865) 185 Welsh
42. REALTIME GEODEMOGRAPHICS Theme 4
43. ?
44. ANY QUESTIONS? Thanks...