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ChatGPT (and other AI bots) as SEO Companions: How to leverage them through the SEO Process

ChatGPT (and other AI bots) as SEO Companions: How to leverage them through the SEO Process

SEO processes that don’t leverage the opportunities given by the latest AI functionalities & tools will struggle to be competitive in a not-so-far future. Learn how to do it in this presentation.

Aleyda Solis

March 02, 2023
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  1. ChatGPT (and other AI
    bots) as SEO Companions:
    How to leverage them
    through the SEO Process
    Aleyda Solis
    SEO Consultant & Founder,
    Orainti
    Brought to you by

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  2. Brought to you by
    AI-Generated Profile Picture

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  3. Brought to you by
    SEO processes that don’t
    leverage the opportunities given
    by the latest AI functionalities &
    tools will struggle to be
    competitive in a not-so-far future

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  4. The launch of
    ChatGPT at the
    end of last year
    triggered a
    new era of AI
    for SEO, let’s
    see how!
    Aleyda Solis
    @aleyda

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  5. Aleyda Solis
    @aleyda
    We didn’t only quickly started to use it to
    support and automate our SEO tasks
    https://www.aleydasolis.com/en/search-engine-optimization/chatgpt-for-seo/

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  6. Aleyda Solis
    @aleyda
    A variety of plugins and resources were also
    launched to make it even better/easier to use
    https://chrome.google.com/webstore/detail/aiprm-for-chatgpt/ojnbohmppadfgpejeebfnmnknjdlckgj

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  7. Aleyda Solis
    @aleyda
    Search engines also reacted & announced
    their own AI chatbot interfaces

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  8. Aleyda Solis
    @aleyda
    This should be ok with attribution to sources,

    if you don’t only target fact related queries

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  9. Aleyda Solis
    @aleyda
    Ultimately, it’s
    about having
    your own voice,
    experience,
    differentiated
    insights
    providing unique
    value and brand

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  10. Aleyda Solis
    @aleyda
    Google also finally shared they’re ok with AI
    content if it’s high quality, original & useful
    https://developers.google.com/search/blog/2023/02/google-search-and-ai-content

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  11. Content tools that already had AI automation
    features, took them to the next level too
    Aleyda Solis
    @aleyda

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  12. Aleyda Solis
    @aleyda
    Let’s see how we can leverage all these tools
    to support & advance our SEO day to day
    Search Engines

    Chat Bots
    ChatGPT Based

    Tools & Resources
    Content / SEO Tools

    Chat Bots
    ChatGPT
    SEO PHASES


    Keyword & Competition Analysis


    Content Optimization


    Technical Optimization


    Link Building


    Measurement


    Reporting
    Research


    Organization


    Generation
    TASKS

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  13. Aleyda Solis
    @aleyda
    With different angles and ideas from my
    initial article, leveraging new features
    Search Engines

    ChatGPT Based

    Content / SEO Tools

    ChatGPT
    SEO PHASES


    Keyword & Competition Analysis

    Research

    TASKS
    https://www.aleydasolis.com/en/search-engine-optimization/chatgpt-for-seo/

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  14. Aleyda Solis
    @aleyda
    Without falling into factual errors &
    originality issues due to a lack of validation

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  15. Aleyda Solis
    @aleyda
    Let’s follow this
    ChatGPT
    flowchart by
    Aleksandr
    Tiulkanov to use
    generative AI
    safely

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  16. Aleyda Solis
    @aleyda
    For Keyword &
    Competition
    Research,
    Organization,
    Generation

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  17. Aleyda Solis
    @aleyda
    ChatGPT can be useful for so many tasks in
    keyword research but lacks of fresh data

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  18. Aleyda Solis
    @aleyda
    Let’s use Bing Chat and ChatSonic for it to get
    fresh keyword, content & competition data

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  19. Aleyda Solis
    @aleyda
    Get the latest most popular questions
    for any topic

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  20. Aleyda Solis
    @aleyda
    Go more granular, ask for the latest top
    keywords along with their search intent

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  21. Aleyda Solis
    @aleyda
    You can ask them to propose a hub and spoke
    model for the specified keywords directly too

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  22. Aleyda Solis
    @aleyda
    Get the top competitors and their latest
    published pages about the topic

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  23. Aleyda Solis
    @aleyda
    And suggests new related topics based on
    what has been covered by these sites

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  24. Aleyda Solis
    @aleyda
    Validate if it’s possible to rank with the
    same page for two similar queries

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  25. Aleyda Solis
    @aleyda
    Check if it’s viable to rank for a query across
    different country markets with the same pages

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  26. Aleyda Solis
    @aleyda
    Verify what type of content is needed to
    rank for a query across different markets

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  27. Aleyda Solis
    @aleyda
    Obtain video content ideas based on
    trending videos about the topic

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  28. Aleyda Solis
    @aleyda
    Get the hashtags to optimize these
    videos on YouTube too

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  29. Aleyda Solis
    @aleyda
    For Content
    Generation,
    Organization,
    Optimization

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  30. Aleyda Solis
    @aleyda
    Create a content brief for an optimized,
    unique comprehensive 3K words guide

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  31. Aleyda Solis
    @aleyda
    Get optimized titles tags based but without
    copying those of the top ranked pages

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  32. Aleyda Solis
    @aleyda
    Obtain comprehensive & unique product
    descriptions based on top ranked pages

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  33. Aleyda Solis
    @aleyda
    Generate the FAQs for your products with
    their answers without mentioning brands

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  34. Aleyda Solis
    @aleyda
    Get the Pro’s and Con’s for your top
    products vs similar ones in the market

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  35. Aleyda Solis
    @aleyda
    Generate unique and descriptive images

    for your pages, along with their ALT tags

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  36. Aleyda Solis
    @aleyda
    Get facts and data to integrate within your
    articles along with their sources

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  37. Aleyda Solis
    @aleyda
    Check the facts and originality of your content
    and ask to make it unique and factual

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  38. Aleyda Solis
    @aleyda
    Make the content to pass AI content validations

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  39. Aleyda Solis
    @aleyda
    Does it work? Chatsonic improved it a lot
    Original AI Written Content Chatsonic Rewrite

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  40. Aleyda Solis
    @aleyda
    And GPTChat did even better work!
    Original AI Written Content GPTChat Rewrite

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  41. Aleyda Solis
    @aleyda
    For Technical
    Optimization &
    Validation

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  42. Aleyda Solis
    @aleyda
    Generate an XML sitemap for a list of URLs

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  43. Aleyda Solis
    @aleyda
    Get the PHP
    code to
    automatically
    generate an XML
    sitemap for any
    new indexable
    URLs

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  44. Aleyda Solis
    @aleyda
    Get a hierarchical navigation structure
    for a list of URLs

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  45. Aleyda Solis
    @aleyda
    Get cross-linking suggestions for
    a list of URLs

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  46. Aleyda Solis
    @aleyda
    Get the code to implement JS based

    non-crawlable links by Google

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  47. Aleyda Solis
    @aleyda
    Get step-by-step
    instructions to
    add canonical
    tags via HTTP
    headers in an
    Apache server

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  48. Aleyda Solis
    @aleyda
    Get step-by-step
    instructions to
    add hreflang via
    HTTP headers in
    an Apache server

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  49. Aleyda Solis
    @aleyda
    Get the PHP code
    that generates
    FAQPage
    structured data
    for any guide on
    your site

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  50. Aleyda Solis
    @aleyda
    For Link Building

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  51. Aleyda Solis
    @aleyda
    Get a list of experts who have already
    published about your topic to reach out

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  52. Aleyda Solis
    @aleyda
    Get a list of
    relevant podcasts
    or YouTube
    channels to pitch
    to be a guest of

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  53. Aleyda Solis
    @aleyda
    Get insights
    about a journalist
    or blogger you
    can refer to when
    reaching out

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  54. Aleyda Solis
    @aleyda
    Write your
    outreach
    emails with
    personalized
    insights

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  55. Aleyda Solis
    @aleyda
    It’s all about asking the right questions

    to help you accelerate your SEO tasks

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  56. Thank you!
    Aleyda Solis
    SEO Consultant & Founder
    Orainti
    Brought to you by

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