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HTSAS Taipei Week1 Brian 20140926

ALPHA Camp
October 08, 2014

HTSAS Taipei Week1 Brian 20140926

讀書會活動報名網址:http://htsastaipei.weebly.com/

Week 1講者: 楊志偉 | Brian Yang
台灣第 2 大數位媒體公司 cacaFly 聖洋科技的共同創辦人,擔任 StorySense 和蓬勃運動行銷的天使投資人,Garage+ venture partner,也是國際青年創業領袖計劃 (YEF) 與 ALPHA Camp 的 Mentor。交大電控系、英國劍橋 MBA 畢業

今年九月, Y-combinator 的執行長 Sam Altman 宣布將在史丹佛大學開辦為期 10 週的 "How to Start a Startup" ( 課程官網)系列課程,請來 Paul Graham、Marissa Mayer 等業界重量級人士授課,課程內容涵蓋創意發想、行銷策略、募資、產品等創業 know how。

臺灣科技大學* 和 ALPHA Camp 取得官方授權,做為台北的 Class Leader,特地舉辦 "How to Start a Startup" 讀書會,每週觀賞課程影片並討論課程內容,想蛻變成一流的創業家?千萬別錯過我們的讀書會!

[ 說明:這次史丹佛大學課程為全球公開,課程影片將會放在官網的 YouTube 頻道上。台灣科技大學和 ALPHA Camp 作為官方授權的 「Class Leaders」將會主辦一系列的讀書會,並邀請新創業界講者帶領課後討論與分享,幫助學員更好地吸收課程的內容,期待和大家一起度過熱血的學習時光! ]

ALPHA Camp

October 08, 2014
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  1. How  to  start  a  startup     Abstracts  and  thoughts

     from   Class  &  required  reading
  2. • Startup    Outcome  =      IDEA  x  PRODUCT  x

     TEAM     x  EXECUTION      x  LUCK    (random  number  =  prob(0~10000)
  3. @  Sama  talk  highlight •  Idea  :  Mission-oriented  +  convicIon

      –   You  want  to  sound  crazy,  but  you  also  wanna  be  right.   –   Find  mkt  that’s  gonna  by  big  in  10  years   •  Think  growth  of  the  mkt,  not  the  startups   •  Product:   –   Build  Product  that    people   LOVE     –     100  loves  >>>>>  10000  likes  (GET  THIS  RIGHT)   –   Great  product  makes  everything  else  easier   •  Fund  raising,  BD,  media,  hiring….etc  
  4. Build  Ight  feedback  loop   10%  improvemnent  per  week  

    Founders  do  sales  and  customer  service
  5. @  Sama  talk  highlight •  Team  :  Cofounders  and  early

     hires   – Startup  partnership  is  marriage  w/o  sex   •  Pick  wisely  (past  experience  is  best  indicator)   •  Bad  cofounder  is  worse  than  solo  founder   – Early  hires  sets  the  tone  of  company  culture   – Hire  slow,  fire  fase   – Have  equity  split  and  vesIng  conversaIons  early.   •  ExecuIon:     •  Move  fast  and  break  things,  build  momentum   •  Sales  fix  everything   •  Use  board  to  set  metrics/milestons  
  6. @  Sama  talk  highlight •  ExecuIon:     • CEO  sets

     the  execuIon  bar   – What  to  do  &  Get  it  done   –   FOCUS  and  INTENSITY   –   Set  GOALs  and  drive  the  team.   • Move  fast  and  break  things,  build  momentum   • Sales  fix  everything   • Use  board  to  set  metrics/milestones  
  7. How  do  you  deal  with  burn  out  as  a  founder

    Admit  it  sucks     and   Keep  going  
  8. If  you’re  going  to  devote  the  best  years   of

     your  life  to  your  work,  have  enough   love  for  yourself  and  the  world  around   you  to  work  on  something  that  maders   to  you  deeply                            -­‐   DusIn  Moskovitz
  9.   No  mader  what  you  choose,   build  stuff  

      and     be  around  smart  people    
  10. “Stuff”  can  be  a  lot  of  different  things—   open

     source  projects  outside  of   class,   a  startup,   a  new  sales  process  at  a  company.  
  11. • The  best  people  always  seem  to   be  building  stuff

     and  hanging   around  smart  people,       -­‐  if  you  have  to  decide  between  several     opIons,  this  may  be  a  good  filter
  12. Gelng  nothing  done  for     4  of  your  most

     producIve  yrs   Is  actually   predy  risky
  13. Paul  Graham:  Do  things  that  don’t  scale Recruit  users  manually

        -­‐  Fight  shyness  and  laziness     -­‐  Don’t  get  frastrated  by  small  numbers            100  users  @  10%  per  week       -­‐>  2  million  users  in  2  weeks    
  14. Paul  Graham:  Do  things  that  don’t  scale Fragile:   It's

     harmless  if  reporters  dismiss  your   startup.   They  always  get  things  wrong.       It's  ok  if  investors  dismiss  your  startup;    They'll  change  their  minds  when  they  see  growth.  
  15. Paul  Graham:  Do  things  that  don’t  scale Acquire  users  and

     make  them  happy   Engineers:  please  learn  customer  service    -­‐  Be  insanely  great    -­‐  Over-­‐engage  with  your  early  users    
  16. Stupid  Apps  and  Changing  the  world   by  @  sama

    build  something  that  some  people   love  but  most  people  think  is  a  toy;     the  other  is  to  be  hyper-­‐ambiIous   and  start  an  electric  car  company   or  a  rocket  company  Time-­‐tested  strategies  to  change  the  world  with  technology: