What is the future of product management?

Presentation by Steven Haines

Transcript

1. ©2014 SEQUENT LEARNING NETWORKS The Future of Product Management
2. ©2014 SEQUENT LEARNING NETWORKS Sequent Learning Networks Mission: To Elevate the Skills and Capabilities of People in Product Management, Strategy, and Marketing AND To Improve Organizational Effectiveness, Systemically and Holistically, so that Companies can improve the Success of their Products in Chosen Markets Contact: www.sequentLearning.com (212) 647‐9100 2
3. ©2014 SEQUENT LEARNING NETWORKS Books from Sequent Learning Networks Steven Haines, Founder Bob Caporale, President Q1 2016 3
4. ©2014 SEQUENT LEARNING NETWORKS You cannot escape the responsibility of tomorrow by evading it today. ‐ Abraham Lincoln 4
5. ©2015 SEQUENT LEARNING NETWORKS 5 5 What is Product Management? What is Product Management?
6. ©2015 SEQUENT LEARNING NETWORKS 6 6
7. ©2015 SEQUENT LEARNING NETWORKS 7 The Challenge What happens when there are various definitions for one thing?
8. ©2015 SEQUENT LEARNING NETWORKS 8 Product Management is NOT • Product development • Project management • Marketing • Agile
9. ©2015 SEQUENT LEARNING NETWORKS 9 The business management of products and portfolios across their life cycles.
10. ©2014 SEQUENT LEARNING NETWORKS Why the Confusion? • Industry or Sector • Company size • Company maturity • Speed of Market Definitions that seem “fit for purpose” without appropriate benchmarks diminishes the value of the “function” of Product Management as well as the “profession” for product managers 10
11. ©2014 SEQUENT LEARNING NETWORKS Data Not Done or Inconsistent Well Done or Optimized Measures and KPIs are used to evaluate product market and financial performance 52% 47% Product managers provided with alerts when performance falls below goals 31% 67% Product information scorecards or dashboards are used to track performance 53% 47% From: Sequent Learning Networks Product Management Practices Survey 2014 and 2015 n = 345 11
12. ©2014 SEQUENT LEARNING NETWORKS Recent Benchmarks Suggest Progress Business Orientation • Market focus + customer intimacy • Performance minded • Innovative thinkers Product Management Footprint • Defined: “business mgmt of products” • Horizontal integrative function • Evolving processes 12
13. ©2014 SEQUENT LEARNING NETWORKS Barriers to Success Companies that reinvent the PM wheel each time a new executive arrives Firms without clear strategies, leaders who don’t “get” PM, and don’t adequately fund market intelligence operations Risk averse, short‐term focus 13
14. ©2014 SEQUENT LEARNING NETWORKS What the Future Looks Like (1) PM is Genetically Embedded • Leaders aligned • Clarity around roles & responsibilities • Effective PM governance 1 1 Data • Better, focused, available • Improved ability to manage risk • Optimization of product portfolios 2 2 Processes • Consistently used • Interpreted and adapted (situational) • Libraries (limited wheel reinventing) 3 3 14
15. ©2014 SEQUENT LEARNING NETWORKS What the Future Looks Like (2) Profession • Recognized and respected • Progression pathways • PMs groomed for leadership 4 4 People (product managers) • From tacticians to dot connectors • Insightful leaders and strategic thinkers • Communicate vision through stories 5 5 Teams • Empowered cross‐functional teams • Shared accountability for results • Mirror image of senior leadership 6 6 15
16. ©2014 SEQUENT LEARNING NETWORKS Questions? 16
17. ©2014 SEQUENT LEARNING NETWORKS Stay in Touch sjhaines@sequentlearning.com 212‐647‐9100 17