Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Innovate with confidence, not buzzwords
Search
Alpha
January 12, 2017
Business
0
120
Innovate with confidence, not buzzwords
A talk by Thor Ernstsson
Alpha
January 12, 2017
Tweet
Share
More Decks by Alpha
See All by Alpha
The Business Management of Product Management
alphaux
0
670
Validating Customer Demand
alphaux
0
310
Webinar | An introduction to statistics in product management
alphaux
1
710
What is the future of product management?
alphaux
0
400
UseCase.org | Illustrating a competitive landscape
alphaux
0
180
UseCase.org | Setting the product roadmap
alphaux
0
480
UseCase.org | UML modeling in an Agile environment
alphaux
0
300
UseCase.org | Picking KPIs when qualitative data is all you have
alphaux
0
200
UseCase.org | Finding design resources for new product concepts
alphaux
0
110
Other Decks in Business
See All in Business
OpenBridge株式会社 会社紹介資料 / We are hiring
openbridge
0
140
メモ帳マニュアル
takamiyata
0
200
Cursor活用ガイド(非エンジニア向け)
satoyusuke
0
140
メドピアグループ紹介資料
medpeer_recruit
10
130k
HashPort Company Deck
hashport
0
15k
息苦しい目標設定に、さよならを。 〜挑戦するチームへ導く「成長観点」と「給与観点」の使い分け〜
mkitahara01985
2
260
How to use ‘Economies of Empowerment’ to get the benefits of both speed and scale - AgileAus 2025
matthewskelton
PRO
0
110
LW_brochure_engineer
lincwellhr
0
34k
【DearOne】Dear Newest Member
hrm
2
9.9k
M&A戦略に関する資料
portpr
0
14k
AIUX is Agentic UX
kan
0
280
relay インパクトレポート2025
relaytown
0
690
Featured
See All Featured
Let's Do A Bunch of Simple Stuff to Make Websites Faster
chriscoyier
507
140k
Gamification - CAS2011
davidbonilla
81
5.3k
Sharpening the Axe: The Primacy of Toolmaking
bcantrill
44
2.4k
Designing for humans not robots
tammielis
253
25k
What's in a price? How to price your products and services
michaelherold
246
12k
Being A Developer After 40
akosma
90
590k
The Straight Up "How To Draw Better" Workshop
denniskardys
233
140k
For a Future-Friendly Web
brad_frost
179
9.8k
How STYLIGHT went responsive
nonsquared
100
5.6k
Unsuck your backbone
ammeep
671
58k
Rails Girls Zürich Keynote
gr2m
94
14k
Optimising Largest Contentful Paint
csswizardry
37
3.3k
Transcript
INNOVATE WITH CONFIDENCE, NOT BUZZWORDS By Thor Ernstsson, CEO at
Alpha
Hi, I’m Thor. I started Alpha to help Fortune 500
teams generate on-demand user insights. INNOVATE WITH CONFIDENCE, NOT BUZZWORDS 02/24 @ThorErnstsson Alphahq.com
Are you going to eat that? The average lifespan of
a Fortune 500 was 67 years in the 1950s. Today, it’s 15 years. INNOVATE WITH CONFIDENCE, NOT BUZZWORDS 03/24 @ThorErnstsson Alphahq.com
FIRST OPTION Put on a show. INNOVATE WITH CONFIDENCE, NOT
BUZZWORDS This is the popular choice! It’s the perfect mix of exciting and easy. 04/24 @ThorErnstsson Alphahq.com
Your handy how-to guide to innovation theater. INNOVATE WITH CONFIDENCE,
NOT BUZZWORDS 05/24 @ThorErnstsson Alphahq.com 1. Get written up in tech blogs 2. Casual dress code 3. Drones and hoverboards 4. Innovation lab
But the buzzwords aren’t fooling anyone. INNOVATE WITH CONFIDENCE, NOT
BUZZWORDS 06/24 @ThorErnstsson Alphahq.com Just ask Blockbuster, RadioShack, or Kodak. Oh, wait. You can’t anymore.
SECOND OPTION Replace acting with action. INNOVATE WITH CONFIDENCE, NOT
BUZZWORDS In reality, this is the only option. But it’s much easier when embraced earlier rather than later. 07/24 @ThorErnstsson Alphahq.com
“Customer Centricity”
INNOVATE WITH CONFIDENCE, NOT BUZZWORDS 09/24 @ThorErnstsson Alphahq.com Massive reorganization
to embrace ‘digital transformation’ and other vague terms. CUSTOMER CENTRICITY What it’s not:
INNOVATE WITH CONFIDENCE, NOT BUZZWORDS 10/24 @ThorErnstsson Alphahq.com A simple
shift from focusing on internal capabilities to externally focusing on customer journeys. CUSTOMER CENTRICITY What it is:
“Breakthrough Innovation”
INNOVATE WITH CONFIDENCE, NOT BUZZWORDS 12/24 @ThorErnstsson Alphahq.com Putting lipstick
on a pig by retaining a design studio every three years to upgrade the interface of your website. Breakthrough Innovation What it’s not:
INNOVATE WITH CONFIDENCE, NOT BUZZWORDS 13/24 @ThorErnstsson Alphahq.com Hiring ‘digital
prophets’ due to the misguided belief in some mythical visionary like Steve Jobs. Breakthrough Innovation What it’s (also) not:
INNOVATE WITH CONFIDENCE, NOT BUZZWORDS 14/24 @ThorErnstsson Alphahq.com Teamwork and
being uncomfortable in a continuous search to validate solutions for customer problems. Breakthrough Innovation What it is:
“Intrapreneurship”
Intrapreneurship What it’s not: 16/24 @ThorErnstsson Alphahq.com INNOVATE WITH CONFIDENCE,
NOT BUZZWORDS
INNOVATE WITH CONFIDENCE, NOT BUZZWORDS 17/24 @ThorErnstsson Alphahq.com A protected
space and culture for employees to experiment and be rewarded regardless of success or failure. Intrapreneurship What it is:
“Skunkworks”
INNOVATE WITH CONFIDENCE, NOT BUZZWORDS 19/24 @ThorErnstsson Alphahq.com A sleek
and expensive workplace designed to recruit top talent rather than solve hard problems. Skunkworks What it’s not:
INNOVATE WITH CONFIDENCE, NOT BUZZWORDS 20/24 @ThorErnstsson Alphahq.com A makeshift
zone that lends employees the opportunity to be resourceful and bootstrap their way to customer solutions. Skunkworks What it is:
“Fail Fast”
INNOVATE WITH CONFIDENCE, NOT BUZZWORDS 22/24 @ThorErnstsson Alphahq.com Launching tons
of new, un-validated products and tarnishing your brand’s reputation. Fail Fast What it’s not:
INNOVATE WITH CONFIDENCE, NOT BUZZWORDS 23/24 @ThorErnstsson Alphahq.com Learning fast
by cutting through the red tape and finding ways to experiment before engineering products. Fail Fast What it is:
INNOVATE WITH CONFIDENCE, NOT BUZZWORDS 24/24 @ThorErnstsson Alphahq.com
[email protected]
Join
industry-leading brands that use Alpha to generate on-demand user insights.