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WIAD 2020 - Becoming Information Architecture

811208bd3f77ab3d4080439115e7c0cf?s=47 Andrew Hinton
February 29, 2020

WIAD 2020 - Becoming Information Architecture

My keynote talk from the 2020 World Information Architecture Day event in Atlanta.
It's about the field of IA, how it came to be, and where it's going, from a personal perspective.

811208bd3f77ab3d4080439115e7c0cf?s=128

Andrew Hinton

February 29, 2020
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  1. BECOMING INFORMATION ARCHITECTURE Andrew Hinton | World IA Day 2020

    Atlanta andrewhinton.com | @inkblurt
  2. 1 Becoming an Information Architect

  3. Multi-User Domains (MUDs, MUSHs, MOOs.) Bulletin Board for my Quake

    Clan’s website, circa 1997 Quake Map: The “wireframe” and the rendered room. 1989 - 1998: Increasingly fascinated with making digital places
  4. One of my first clients: their site’s structure was breaking

    their organization
  5. “Living in a house is parallel to working in software

    … a floor plan supports the structure of life in the house… Contextual Design represents the system work model in a new modeling technique, the User Environment Design (UED).” – Contextual Design, 1998
  6. Discovering a community with obsessions similar to mine

  7. “... No terms adequately describe the relationships among the intangible

    elements that constitute a web site's architecture. The elements of information architecture - navigation systems, labeling systems, organization systems, indexing, searching methods, metaphors - are the glue that holds together a web site and allows it to evolve smoothly.” – Information Architecture for the World Wide Web, 1998
  8. “I mean architect as used in the words architect of

    foreign policy, I mean architect as in the creating of systemic, structural, and orderly principles to make something work—the thoughtful making of either artifact, or idea, or policy that informs because it is clear.” – Information Architects, 1997
  9. From “floor plan” to screen-by-screen “wireframes”

  10. 20 years of modeling to “make the complex clear”

  11. 2 Becoming a Discipline

  12. The definition of information architecture, as presented (or proposed) on

    AIFIA.org in 2002
  13. Argus & SIGIA-L ~2000 IA Summit / IA Conference 2000

    - Present AIfIA / IA Institute 2002 - 2019 World IA Day 2012 - Present IDEA Conference 2006-2010 Boxes & Arrows 2002 1998 1976 1989 1997 1996 1996
  14. None
  15. 3 Becoming the Future

  16. Digital enables maps that behave like territories

  17. Our entire human environment is “the web” now…

  18. What things are in the environment? What do we name

    them? What are the relationships between the things? How do those relationships shape the environment? How will the environment structurally behave? What are the causes and effects? PLACEMAKING
  19. None
  20. Language defines the function of our everyday places now

  21. Language is infrastructure, across entire organizations

  22. Language stitches everything together…

  23. Semantics are never “just semantics”

  24. THE WAY WE TALK ABOUT THE WORLD MAKES THE WORLD

  25. Thank You andrewhinton.com contextbook.com