Hey - If you like this sort of stuff, you'll really like my book Understanding Context. See more at http://contextbook.com.
About this deck: My talk from IA Summit 2014 in San Diego, all about how language is a material for making, and creates environments, for organizations, systems, and experiences.
Now updated: some important terminology has changed, and I've included some adjustments from giving the talk at InteractConf London, October 2014.