Putting an API on Our Stores

by Joe Rago @ Apistrat NYC (Feb. 2013)

Transcript

1. Putting an API on Our Stores Joe Rago Sr. Product Manager Walgreens API Team February 21, 2013 ©2013 Walgreen Co. All rights reserved.
2. Mission: Help People Get, Stay & Live Well All 50 USA states + Puerto Rico & Guam 8,000+ Stores 76% of US < 5 miles 99% of stores with on-site photo lab Over 6,000,000 daily visitors to our stores
3. Evolution: The Road to a Walgreens API Walgreens is focused on providing our customers the ability to interact with our brand through all possible channels. •  Mid 90’s – Walgreens.com •  2007 – Walgreens Mobile Web •  2009 – Walgreens 1st Native Application (iPhone) •  2011 – Prescription Refill Text Alerts •  2012 – Walgreens Developer Portal + QuickPrints API/SDK •  2013 – Prescription Refill API
4. Why would Walgreens launch an API program? •  Foster innovation through the developer community •  Accelerate high-impact B2B integrations •  Drive customer interactions with Walgreens •  Allow for a 360° view of our existing features •  Eat our own dog food
5. Key Points: •  Allows any mobile app to print to our 8000+ stores •  Developer-gets-paid model via revenue share •  6X growth in partner apps since 07/12 launch •  SDK for iOS & Android •  REST API QuickPrints (Photo)
6. Increase AOV: Photo Cards Holiday Photo Cards: •  Supplement Walgreens app features •  2 Partner Apps: Cardmento & Versaries •  Offered Higher Rev Share + Bonus Prize Unique Promotion Opportunity: •  Marketing icon within WAG iPhone app •  Walgreens Facebook & Twitter promotion •  Success! Cardmento went from a brand- new app to #89 in Photo category* Success Story: Holiday Photo Card Contest * Source: AppAnnie.com
7. Prescription API (Pharmacy) Walgreens 2nd API Program •  February 4 – launched with 2 partners •  PocketPharmacist for iOS •  Healthspek for iPad •  February 14 – Capzule for iOS is live
8. Interested in joining our team? Wanted: Developer Evangelist Learn more at http://bit.ly/wagapijob
9. Thank You! Joe Rago http://linkedin.com/in/joerago joe.rago@walgreens.com @joerago Walgreens Developer Program https://developer.walgreens.com devportal@walgreens.com @WalgreensAPI