Language matters, because "words create worlds," as Rabbi Abraham Joshua Heschel said.
The past few years have shown just how much everything we create is connected to everything else in complex ecosystems of interactions. Yet, if we fail to tackle complexity with complex thinking, we’re doomed to oversimplify problems and develop over-simplistic solutions that fail. This explains the mindset of designing for complex ecosystems and why it is essential to design for detail, the big picture, and human behaviour simultaneously. It argues that product people must mind their product language. It can easily create mental models that lure organisations back to familiar modes of industrial thinking and management. If the mental model is an assembly line, teams work in disconnected silos. When products and services are created in silos, customers experience them in bits.
In this talk, I suggest a different metaphor of gardens – ecosystems in which each part affects the whole and are never "done" or "shipped".
The talk was given at Mind The Product Engage Hamburg 2022: https://www.mindtheproduct.com/mtpengage/hamburg/schedule/?day_id=37
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